Quanzhou Garment Accessories: The Domestic Market Share Exceeds 50%

Recently, I learned from the Quanzhou municipal government economic advisory group, accompanied by Quanzhou.

With the continuous extension and improvement of the industrial chain, the garment accessories industry in our city has developed rapidly.

At present, only Shishi garment accessories products account for over 50% of the country's similar market share, employing about 100 thousand people, with an annual output value of nearly ten billion yuan.

Fashion decoration from practical functions

According to Xu Rongzong, senior engineer of the consultant group, in a recent survey, we know that at present, our city has formed a complete set of accessories industrial chain in the field of garment accessories. Garment accessories products account for over 50% of the same market share in China, employing about 100 thousand people, with an annual output value of nearly ten billion yuan.

Take stone lions as an example. At present, there are more than 1000 excipients in the city.

The key enterprises include Hualian, Wolf Road, Hongpeng, Zhongxin, Jing Dian, Boya, and World Union. The basic industry chain has been formed from raw material supply to die casting, polishing, electroplating, painting, finished products and other processing technology. The products are zipper, lace, small pins, thread heads, tens of thousands of kinds, tens of thousands and hundreds of thousands of species.

"Shishi excipients market products have strong competitiveness in the whole country and even the whole world, of which hardware accessories occupy an absolute dominant position in the whole country, accounting for 90% of the same products in the national market."

Xu Rongzong said.

At the same time, accessories products are also pforming from "practical function" to "fashion decoration". Accessories products have become the key elements of fashion and popularity. High quality accessories become the key to winning fashion clothes.

In this regard, Huang Wenyuan, President of Shishi clothing, footwear, accessories and accessories industry association, believes that in today's increasingly fierce competition in the homogenization of garment industry, cloth or accessories have become an important factor for the brand clothing enterprises to stand out. Accessories have changed from practical functions to fashion decoration, and become the key factors of fashion and fashion. "Zippers, buttons or metal ornaments are no longer just finishing points, sometimes even become an important bargaining chip for fashion."

With the continuous diversification of the content and level of clothing demand, people's requirements for accessories are becoming more and more stringent. Yang Ziming, Liu Yong, Liu Yiqun and other famous design masters all think that accessories have an unusual influence on the success of a fashion design.

The professional market promotes the upgrading of excipients industry

It goes without saying that the excipient industry in Quanzhou is strong, and is pforming to the fashion direction. But for a long time, because only products and no specialized market, Quanzhou enterprises have to sell to the Guangzhou rent shops every year, and the cost of only one month in the store is over 80 million yuan, thus causing the situation of "resources and taxes".

Therefore, how to move the market back to Quanzhou has become the consensus of the excipient industry.

Xu Hongmiao, the general manager of Shishi Hong Miao costumes Accessories Co., Ltd. told reporters that at present, in China, the materials are mainly distributed in three places in Zhejiang, Fujian and Guangdong. Among them, there are thousands of "Fujian school clothing", which occupies the absolute advantage in the total, and in many fields such as trademarks, zippers and buttons, the largest number of enterprises in Quanzhou, only 50% of the share of stone lions in the country.

Therefore, in the face of such a huge market, it is necessary to have a professional market of its own. Only in this way can we develop together.

Huang Wenyuan thinks so, because of the formation of the professional market.

In addition to bringing taxes and employment to local governments, it is more important to let Shishi's excipients go to the whole country.

To this end, under the sponsorship of Shishi clothing, footwear, accessories and accessories industry association, 116

Joint injection of funds to set up the Shishi excipient market Limited by Share Ltd, including Hualian, Zhongxin, Ford, Yi Deli, Lianxing, Hongpeng, Hiroshizawa and many other clothing and footwear accessories production and operation enterprises, jointly inject capital to build this professional clothing and footwear accessories market.

At present, the specialized market of Shishi excipient has been put into construction and plans to invest RMB 600 million yuan. According to the preliminary estimate, more than 2000 enterprises will be in the excipient market, and the annual sales volume in 2015 is expected to exceed 10 billion yuan.

"Relying on the integrity of the local industrial chain, we can further grab the right to speak in the domestic excipient market, and at the same time, promote the prosperity of other professional markets, because domestic and foreign purchasers can purchase cloth, accessories or clothing in Quanzhou at the same time, because there is no auxiliary material market here to run to Guangdong and Jiangsu and Zhejiang provinces."

Professionals say.