Zhejiang Port Garment Brand Pformation And Upgrading Work Hand In Hand

One is the most developed area of the world's service industry, and is seeking new development space. One is a thriving market province and the most dynamic private economy cell, which urgently needs the "new staircase" of pformation and upgrading.

The cooperation week of Zhejiang and Hong Kong enterprises opened today, and the "heat" of the venue even surprised the staff. The main forum was full of seats, and even the aisle was full of entrepreneurs with neat suits. The staff had to carry out high-powered fans to send "cool and cool" to the crowded meeting hall. The 4 temporary negotiation rooms were built up in an amazing and efficient way.

The two sides of Zhejiang and Hong Kong are moving forward hand in hand, which is bound to produce the expected "chemical reaction".

New market, "go out" quickly

Walking into Hangzhou Tower and other shopping centers, Mango and Esprit can be seen everywhere, which are operated by Hongkong company and introduced into the mainland.

Brand.

This is the company of Yong Jun Holdings Limited in Minle street, Hung Hom, Hongkong.

It is the retail companies of Hongkong's largest textile production and processing and retailer Yi textile group. In this native Hongkong enterprise, the "Zhejiang element" can be seen everywhere.

"Now, 1/3 or more than half of all retail groups are in Zhejiang."

Shen Jiayi, CEO of YJ Holdings Group, told reporters that his clothing brand is all designed brand, mostly sold in Hangzhou Tower, Yintai and other high-end department stores.

Compared with Hongkong and other Southeast Asian countries, Zhejiang and the mainland market's strong consumption power and vitality surprised him.

"In the next six months, we hope that the retail network in Zhejiang can double again."

In the Royal burger shopping center in Tongluowan, Hongkong, you can see the sales hall of the furniture brand "Gu Jia" from Hangzhou when you enter the main gate.

Although it has only been more than a year to enter Hongkong, "Gu Jia" has opened 5 stores in Hongkong. With the radiation force of Hongkong market, the sales of "Gu Jia" in Southeast Asian market increased by more than 60% during the year.

Miss Xu, head of KUKA store in Hongkong, told reporters that the overseas road of "Gu Jia" has been expanding rapidly, adding more than 600 overseas stores in one year.

"Mainland enterprises can access different buyers and partners from all over the world through the platform of Hongkong, thereby expanding their international network."

Qiu Liping, deputy chief economist of Hongkong TDC, said that through the Hongkong platform, Zhejiang enterprises "go out" to carry out mergers and acquisitions, and overseas research and development institutions, production bases, raw material bases, marketing networks and so on will be facilitated.

Old industries, upgrading and accelerating

In fact, the exchanges between the two enterprises in Zhejiang and Hong Kong have gone beyond the stage of mutual market only. They have gone deep into the aspects of upgrading the level of R & D, building their own brands and improving the management level of enterprises.

"Three years ago, we worked with Hongkong to invite the famous designer Han Binghua to be the design director of Wan Shi Li. Through several years of cooperation, we have trained 150 designers and made our brand value rise in a straight line."

Introduction of the manager of Wan Shi Li group.

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Chen Qixiang, Deputy Secretary General of the clothing trade association of Hongkong, seems to have made the Wenzhou garment enterprises really taste the sweetness through cooperation and exchanges with the enterprises in the city.

"Our association and Hongkong have been more frequent in cooperation and exchanges. Like Hongkong, there will be the two Hongkong Fashion Festival every year. We will bring companies to join us every year.

Sometimes some European clothing companies come to Hongkong to do some exchange activities, and we will join them. "

Chen Qixiang told reporters that because Zhejiang enterprises have strong strength in manufacturing and Hongkong has unique advantages in the design field, cooperation with Hongkong enterprises can not only expand trade business, but also greatly enhance their brand building and product design level. "Facts have proved that our exchanges and cooperation are effective. Since the financial crisis, the trend of our garment industry in Wenzhou's foreign trade is the most obvious."

Zhenjiang is the president of Hongkong chamber of Commerce in Hangzhou and chairman of Yihui design, Hongkong.

As early as 2003, he chose to start his business in Zhejiang. He said he looked at the development potential of Zhejiang.

At present, he employs more than 120 people in the Hangzhou branch, and one of his most proud projects is the Hangzhou Tower design project.

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"Hangzhou Tower is an old high-end department store in Hangzhou, with sales in the whole country.

After these years of development, the original scale and decoration of the shopping mall are not able to keep up with its grades.

Ou Zhenjiang told us that the newly decorated A block, B block and C seat of Hangzhou Tower are the design concepts that they introduced into Hongkong shopping malls. By ingeniously changing the layout of the original aisle shops, a traditional department store can be pformed into an open shopping mall, and the shopping environment is comfortable and the brand has more opportunities to display.

Service industry, better and more modern

"This time we took more than 20 freight forwarding companies to participate in the activities. In addition to looking for some business opportunities, we also want to learn about the development level of the logistics industry in Hongkong at this stage, and see how they do in terms of logistics informatization, visualization of supply chain, and efficiency improvement."

Jiang Ninglian, Deputy Secretary General of Zhejiang logistics and Purchasing Association, hurried across the hall to collect materials for Hongkong logistics enterprises.

In recent years, Zhejiang, a large province of manufacturing industry, has entered the rapid development period of service industry. The development of logistics, research and development design, trade, tourism and other productive and living service industry has been accelerating in an all-round way, and it is urgent to have a strong "blood" injection.

Hongkong is an international trade centre dominated by services.

"The mainland market is the largest service export destination for Hongkong's services sector.

At the moment, the global economy is changing drastically, and many Zhejiang enterprises are seeking pformation and upgrading. This also provides us with unprecedented opportunities for Hongkong's service industry.

Chen Jiaxian, Zhejiang representative of Hongkong's TDC, said.

"Xiaoshan airport is the best example of cooperation between Zhejiang and Hong Kong."

Xu Hanzhong, chief executive officer of Hongkong Airport Authority, told reporters "personal experience."

Since 2006, the Xiaoshan airport has jointly established a management team with Hong Kong International Airport. The Hongkong airport top management team has entered the Xiaoshan airport and has worked with Xiaoshan airport's local experience staff.

Over the years, the Xiaoshan airport has been quietly changing: integration of services scattered around the terminal, promotion of passenger's voyage management, and outsourcing of advertising franchisees.

The overall image of the airport has greatly improved and passenger satisfaction has also increased.

Chen Jiaxian told reporters that Zhejiang's vigorous development of the marine economy and modern service industries has made many Hongkong enterprises "sniff".

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"After the forum is over, we will immediately take entrepreneurs to field visits throughout the province."