Sales Skills That Clothing Store Guides Need To Know

In order to satisfy customers when shopping, many clothing store guides actively participate in sales tasks to serve the sales value of goods and win the favor of consumers in the business process of clothing stores. The following is about the Sales Skills After classification, let's take a look:

　　 1. Psychology and principles of service

Since the goal of sales work is the customer's twice consumption, the service process is a continuous cycle from pre purchase to purchase to post purchase. No matter what stage of purchase, the service work has its indispensable value and mutual influence. In other words, before providing customer service, business personnel must strongly realize that the value of service is symbiotic and mutually beneficial, provide the most appropriate service content, and give customers the most satisfactory service.

　　 2. Business staff's appearance

The process of people's understanding of objective things always starts from perceiving their external forms, and then gradually recognizes their essence. In the process of contact with others, especially for people who are new to each other, appearance is an important attraction factor, usually called the first impression. It can often leave one psychological feeling or another, and affect the development of mutual relations between people in the future.

① Appearance and behavior

Appearance and behavior refer to people's outward appearance and actions, generally including posture, appearance, clothing, standing, walking and other actions inside and outside the store. The appearance and behavior of a salesperson will first leave a good or bad impression on customers, play an important role in the psychological changes of customers, and to a certain extent, affect the sales work. A good salesperson should have a healthy, neat, clear, simple and amiable image.

② Language

When receiving customers, the salesperson cannot leave the language for a moment. Whether the salesperson can use the language well and pay attention to the language art directly affects the service quality and the store reputation. Therefore, in the whole process of sales, business personnel should speak accurately, vividly and use civilized language.

　　 3. Tips for hospitality sales

When customers enter couture At the moment, the sales staff began to have interactive sales behavior with customers. Operators will think about how to sell goods to customers, and customers will also decide whether to buy goods with rational decision-making and emotional psychology. In this process, an interactive marketing behavior between operators and customers has formed. Therefore, from the point of view of sales personnel, it is necessary to understand customers' purchase behavior patterns, and develop sales service skills with personal characteristics in response to customers' behavior patterns.

① Psychological stage of customers' purchase decision behavior

When customers decide whether to buy a certain commodity, they will go through seven psychological stages, from paying attention to the commodity or the association that the store has an interest in using the commodity to generate a desire to purchase to compare and evaluate the purchase action of the commodity or the store to generate a sense of trust. Finally, when customers leave the store or use the commodity, they will feel satisfied with the purchase, On the whole, we call it "eight stages of customer shopping psychology".

② Grasp sales opportunities

③ On the transformation of the attitude of refusing to buy

For customers with different rejection types, corresponding transformation methods are adopted. Generally, consumers who refuse to buy are not very firm in their attitude of refusal, so business personnel should focus on providing more new features of goods to such consumers to change their psychological impression of goods. If it is possible to change the attitude of customers who really refuse to buy, they should try their best to remove their psychological barriers. If it is impossible to change their attitude, they should avoid their main problems as soon as possible, guide consumers' attention in time, and turn to similar products purposefully. Customers with concealed refusal attitude have certain purchase demand. As long as they are correctly guided and strengthen the positive factors in the purchase attitude, they may also change their attitude towards refusal.

④ Handling of customer complaints

There are generally three factors for customer complaints: commodity factor, service factor and store factor. Shopping Guide In the process of handling customer complaints, three principles should be grasped: respect customers, grasp the core of the problem, and propose solutions.