Basic Situation Of Fur Clothing Industry Development In Tong Er Bao

I. natural conditions

Tong Er Bao new town is located in the central part of Liaoning Province, the core area of Shenyang Economic Zone, with a total area of 98 square kilometers, under 18 villages and 1 communities, with a permanent resident population of 80 thousand. The location is superior and the traffic is convenient. It is only 20 kilometers away from the Beijing Shenyang Shenyang Expressway and 45 kilometers away from Shenyang Taoxian International Airport. In the future, Tong Er Bao has built an area of 50 square kilometers and a population of 500 thousand people. It will build Tong Er Bao into a modern medium-sized city with beautiful ecology, prosperous culture and rich people.

Two. Basic situation of fur industry development

The fur leather industry of Tong Er Bao started in 80s. With the correct leadership and strong support of governments at all levels, after more than thirty years of continuous growth and development, it has formed a complete industrial chain with "farming, dyeing, processing and marketing" as a whole. It has been appraised as "China fur and fur industry base", "national AAA grade scenic spot" and "Liaoning characteristic tourism town". In 2010, it was selected as one of the new towns in the Shenyang economic zone. In 2011, it was selected as the modern service industry gathering area in Liaoning and the fur and fur Industrial Park in Liaoning Province. This year by the state textile industry The Federation is rated "China's fur and leather clothing town".

Tong Er Bao leather fur Industrial Park is located in the town of Tong Er Bao new town. It is one of the key industrial clusters in Liaoning province. Liaoyang city leather fur Industrial Park is one of the three pillar industries in the lighthouse City. At present, the number of industrial enterprises in Haining has reached 1000, and the number of employees has reached 50 thousand. It has 12, 700 thousand square meters of fur and fur market as the representative of Tong Er Bao Leather City, operates thousands of kinds of fur clothing and products, and sells more than 5000 brands. Fur clothing products are sold to all parts of the country and exported to more than 30 countries and regions such as Russia, South Korea and Greece. In 2011, there were 800 leather production and processing enterprises, each producing 9 million leather products, 200 fur producing and processing enterprises, and 600 thousand fur garments each year. To form a "breeding, dyeing, processing and marketing" complete industrial chain. 2011 leather fur industry sales revenue exceeded 30 billion yuan mark. In 2011, the total GDP of the park reached 2 billion 500 million yuan, an increase of 42.4%; the total caliber tax revenue was 260 million yuan, an increase of 160%; the general budget revenue was 200 million yuan, an increase of 76.8%; fixed assets investment completed 1 billion 260 million yuan, an increase of 57.5%; foreign exchange earning earned 22 million dollars, an increase of 120%; and the annual sales volume of the market reached 30 billion yuan, an increase of 30 billion. By the first half of 2012, the new town achieved 10 billion 850 million yuan in total industrial output value and 10 billion 300 million yuan in sales revenue, and realized 4 billion 360 million yuan in industrial output above Designated Size, 900 million yuan in fixed assets investment and 180 million yuan in tax revenue.

Three. Planning and construction

At present, the Tong Bi Bao leather fur Industrial Park has completed the planning and compilation work. The planned area of the park is 15 square kilometers, which is divided into 4 functional zoning, the northern processing Industrial Park, the southwest nitrate dyeing industrial park, the special fur animal breeding Park and the central business district. The planning work of the Tong Er Bao fur and fur Industrial Park has already been demonstrated by the expert group in the Industrial Park EIA report, which has been submitted for examination and approval, and will be approved in the near future. The infrastructure construction of the park has been continuously improved. On the road side, seven links, one level and 3 square kilometers have been completed. The main road skeleton and pipe network have been formed. The central heating power plant with 1 million square meters of heat capacity has been built, and the installed capacity of the 30000kVA substation is one.

Four, the focus of work in 2011/2012.

(1) it is necessary to conscientiously compile the development plan for leather fur Industrial Park and guide the scientific development of the industry. We have invited the Nanjing Institute of geography of the Chinese Academy of Sciences to compile the industrial development plan of Tong Er Bao. By 2015, the professional market area will reach 1 million square meters, and the implementation of the "double hundred principles" has introduced 100 fur producing and processing enterprises and 100 famous brands in the field and over 100 yuan.

(two) develop and expand the production and processing industry and improve the production capacity of products. Tong Er Bao has built 3 standardized production and processing parks (Hongkong industrial real estate, Tong Er Bao Industrial Estate, Tong Er Bao new town Industrial Park) and 1 modern nitrification park. The investment of 200 million yuan, the total area of 87 thousand square Hongkong Industrial Park and investment of 120 million yuan, the total area of 53 thousand square meters of industrial real estate has been delivered to use, attracting 44 leather fur processing enterprises to enter. This year, we will also implement the two phase of the industrial real estate project, covering an area of 75 thousand mu. We intend to build 100 thousand square meters of standardized factory buildings and introduce 20 famous fur and fur enterprises. A modern nitrification park has been built, and 6 enterprises have been put into operation at the end of the year.

(three) expand and expand the professional market and expand the influence of the industry. According to the concept of "big market, big trade and big circulation", we have introduced the top professional market projects in Haining Leather City, Shanghai square, Hongkong Times Square and so on. It owns 12 and 700 thousand square meters of leather and fur market as the representative of Haining leather city. 220 thousand square meters of Shanghai square phase 1 project and 100 thousand square metre Haining leather city two fur city project will be put into operation at the end of 9; the 120 thousand square metre Hongkong Times Square project will be completed by the end of the year and will be put into operation next year.

(four) developing and expanding supporting industries to enhance the development potential of the region. We focus on the positioning of the national service function gathering area, and strive to develop and expand supporting industries. We have focused on the construction of three star hotels in Haining, five star hotels in Shanghai square, and public performing arts stage. We have also focused on developing service formats such as featured catering, financial insurance, information consultation and so on, forming a perfect business service system. This year, we will also start construction of fur Museum and actively strive to create a national AAAA tourist attraction. In addition, we should speed up the construction of large fine breeds mink breeding project and the construction of nitrification and dyeing Park, and form a matching capability with leading industries.

(five) actively organizing and participating in various exhibitions and exhibitions to accelerate the upgrading of the industry's visibility and creativity. In the first half of the year, we organized many enterprises and personnel to participate in the North China Tourism Fair. International Leather Fair China International Footwear Exhibition, China International luggage and leather clothing and apparel exhibition and other exhibitions. Accelerating the internationalization process, in May this year, we organized some enterprises in the field to participate in the Russian fur trade fair, and actively planned the Tong Er Bao International Fur Expo. At present, we jointly undertake the fifteenth "genuine leather logo Cup" design competition of leather and fur garments jointly with the Haining Municipal People's government. In August 22nd, we successfully held the finals in Beijing, and a number of award-winning units emerged in Tong Er Bao.

(six) we should try our best to introduce international brands and speed up the process of brand building. In order to enhance the brand image and influence of Tong Erbao, and enhance the capability of independent research and development and design level, we seize the leading lady of Hongkong first lady. We have introduced the Hongkong Industrial Park and Hongkong Times Square project invested by it, and set up a platform for brand introduction. At present, the Hongkong Industrial Park has introduced 8 famous international brands including the first lady fur Co., Ltd. in Hongkong. In the second half of this year, the international fur brand will be produced locally in Tong Er Bao. After the completion of the Hongkong Times Square project this year, 20 international brands such as GUCCI, Prada and Dior will be introduced.

(seven) establishing a testing and R & D center to improve product quality and R & D capability. In order to further improve Tong Er Bao leather fur quality and safety inspection and testing system and make Tong Er Bao meet the requirements of internationalization process as soon as possible, we have planned and built a 1000 square meter Liaoning fur and fur quality inspection and testing center. At the same time, we will invest 500 million yuan in Haining Leather City, build 120 thousand square meters of Haining Leather City three fur coat design research and development center, and 80 thousand square meters city life hall will start construction in the second half of the year.

Five, the management system and operation mechanism of the park.

As the three pillar industry of the lighthouse City, the Tong Er Bao fur and fur Industrial Park has been incorporated into the "12th Five-Year plan" of the national economic and social development of the lighthouse City and the general development plan of the lighthouse City. In addition, in order to do well the preparatory work for the promotion of the provincial Economic Development Zone of the Tong Er Bao leather fur Industrial Park, we are further improving the general plan of Tong Er Bao town according to the provincial government's criteria and requirements for locating Tong Er Bao as a medium-sized city and a Provincial Park. Actively develop "Tong Er Bao fur fur Industrial Park Development Plan" to compile feasibility reports, conduct evaluation and demonstration. The establishment of Tong Er Bao leather fur Industrial Park Management Committee is the daily management organ of the Tong Er Bao fur fur Industrial Park. It is responsible for the planning, construction, investment and management of the industrial park. In order to create an efficient and convenient environment for attracting investment and comprehensively accelerate the pace of construction of Tong Er Bao Industrial Park and learn from the advanced experience of the overseas development zones, we can implement the special administrative operation mechanism of "strengthening functions, unified administration and closed operation" in the industrial park. In the real control area of the park, the management and approval authority of the enterprise's entry, construction and production, and the relevant departments through administrative management, etc., shall be responsible for the functions of the agencies or departments within the administrative committee, so as to ensure that the park has a higher autonomy in the area of special management to decide the construction and management of the park, and to improve the decision-making and efficiency.

Five, the next step of development ideas.

Guided by the relevant planning and relevant policies of the national leather industry, we must firmly grasp the opportunities brought by the revitalization of the northeast old industrial base, accelerate the strategic readjustment of the leather fur industry structure, enrich the product mix, improve product quality, promote brand building, and firmly grasp the development thinking of "relying on the industry to run the market and run the market to promote the industry". In accordance with the requirements of the new town planning area of 50 square kilometers and the population of 400 thousand to build a modern medium-sized city, we will accelerate the development and construction of the park, constantly improve, lengthen and enhance the industrial chain, and strive to build the industrial park into a national key industrial park, and accelerate the development of the new town of Tong Er Bao to become the largest fur producing and selling base in Northeast Asia.