Metersbonwe: A Wide Variety Of Brands

Face

With the rapid development trend, many enterprises have used multi brand development to expand the market. 08 years ago, Metersbonwe, which focused on single brand operation, decided to extend its product line from the date of its listing. It launched Metersbonwe ME&CITY, and the development strategy outline of multi brand and multi type was gradually clear, and the future development was full of ambition.

When Metersbonwe's new brand ME&CITY was launched, many media have asked Metersbonwe chairman Zhou Chengjian, "where is the opportunity for ME&CITY?" "Zhou Chengjian is the right time." the chairman of the board of directors replied: "although many overseas fashion brands enter China, they have changed their consumption outlook to a certain extent. But compared with Metersbonwe, they still lack the understanding and Research on the Chinese market, or lack of development strategies for the Chinese market, while domestic brands are not strong enough, and there is a vacancy in demand. In my view, this is the right time for ME&CITY to launch."

As Zhou Chengjian, chairman of Metersbonwe, expected, the business opportunities were created in the changes. With the appearance of international star Wentworth Earl Miller WentworthMiller, the first appearance of ME&CITY attracted the attention of the whole world. In just a few months, the opening of the flagship store was crowded, and many multimedia focused on ME&CITY, an unfamiliar brand name. E&CITY's telephone call was blown up by people from all over the country and even around the world.

Metersbonwe's new brand, ME&CITY, emphasizes quality, fashion and personality. To meet the new needs of the new Chinese workers and the middle class for clothing, it enriches the connotation of Metersbonwe brand and builds up strong complementarity and support with the original Metersbonwe brand. It has made ME&CITY's three years of rapid growth. The number of stores has increased from 0 to 480, and sales from 0 to 1 billion have attracted the attention of fast fashion.

ME&CITY has undergone three years of careful planning and market test.

We have accumulated rich experience in the test, and made the development of Metersbonwe more daring.

This is a development of diversified enterprises around the "no ordinary road".

In 2009, ME&CITYKIDS was born and strived for two years. Now it has accumulated its own unique characteristics and reputation as an independent brand in the children's clothing industry.

In 2010, the online brand AMPM was born with comfort and LOHAS as its main line. Its products focus on casual wear, household clothes and bedclothes. Healthy fabrics, relaxed design and comfortable taking experience make people deeply impressed by their LOHAS lifestyle.

In 2011, the line built on Chinese elements.

CHIN Qi emerged as the times require, with the Chinese elements to experience the new ideas of national goods, while thinking of the world to publicize the Chinese character, it has also inherited a national brand.

Of course, Metersbonwe's new brand venture business is not smooth sailing.

In the course of development, there have been setbacks, but Metersbonwe can respond quickly, respond to market changes in time, and constantly adjust strategies, so that the pace of progress will not be blocked by difficulties.