Wendeng Products: Enter The Textile Market With More Than A Thousand Registered Trademarks.
12 trademarks in Wendeng were officially approved or renewed as famous trademarks in Shandong.
Up to now, 1139 registered trademarks have been registered in the city, including 5 well-known trademarks in China, 27 famous trademarks in Shandong, 11 famous trademarks in Weihai, and 16 registered international trademarks.
The registration and use of these trademarks have fully demonstrated the regional economy.
Brand advantage
It has enhanced the comprehensive competitiveness of enterprises at home and abroad, and promoted the rapid development of Wendeng's economy and society.
In April this year, by the State Administration of industry and Commerce Trademark Office evaluation, Shandong Yun Xiang Embroidery Co., Ltd., "one embroidery" trademark was successfully identified as China's well-known trademark.
Since then, the company has been working with Beijing Si Na Technology Co., Ltd., and the product sales channels have been limited to Beijing, Shanghai, Nanjing and other places, and have expanded rapidly to all parts of the country.
According to statistics, in July, the company's sales increased by 10% over the same period last year.
In addition to its benefits from trademarks, famous and famous trademarks such as "Yunlong" and "Tian" are not only "made in Wendeng" but also trademarks.
Cluster effect
It has promoted the industrial chain with backbone enterprises as the leader and accelerated the expansion of related industries.
Over the years, the industry's "three" brand products sales have maintained an increase of 15% to 30% over the years.
With the rapid development of industrial trademarks, trademarks of agriculture and trademarks of tourism have also developed rapidly, and have gradually become the new engine of Wendeng's economic development.
Since 2008, more than 70 new trademarks of agricultural and sideline products have been added to the city, and the total volume has increased to 144. Among them, a number of regional brand agricultural products, such as "Yulong banner" Panax quinquefolium and "blue sea" seafood, are not only famous in the province but also have entered other provinces and cities.
At the same time, Wendeng has registered 12 cultural tourism service trademarks such as "bald tail Dragon King", "Golden Coast Hot Spring capital", and promoted the development of cultural tourism industry. In 2011, the total income of the city's service industry was 18 billion 310 million yuan, of which total tourism revenue was 3 billion 690 million yuan, an increase of 21.8%.
Not only that, since 2006, Yunlong embroidery, Yunxiang embroidery, etc.
Home textile enterprise
In the United States, the United Kingdom and other places, 10 international trademarks have been registered, the total number has reached 16, and the competitiveness and market share of products have improved significantly.
In order to do a good job of trademark strategy, the Wendeng Municipal Industry and Commerce Bureau has formulated a series of strategic measures to implement the trademark, which included the amount of registered trademarks and the results of brand brand names to be included in the annual work assessment targets of all the units belonging to their respective units.
At the same time, every trade and Industry Office determines that a trademark administrator should go deep into the enterprise to conduct on-site guidance regularly, help enterprises improve the trademark management system and standardize their trademark registration and usage.
Since the beginning of this year, the Wendeng industrial and commercial bureau has issued more than 1000 administrative guidance documents, and has received more than 600 legal consultations, such as trademark search, application, pfer, renewal and use, so as to effectively promote the smooth development of trademark strategy in the city.
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