Step: Leisure Sports Tide Brand Test Water E-Commerce

In recent years, step BUTE (International) Sporting Goods Co., Ltd.'s step-by-step BUTE has appeared in front of the industry and consumers in an innovative manner, without any taboo about its determination to enter the three line sports and leisure market.

Cai Qiweng, President of the company, said the new fashion.

Step BUTE will strive to create a brand that allows partners to make profits and satisfy consumers.

Create fashion leisure sports tide card

Cai Qiweng, President of pace company, believes that the market share of traditional sportswear is shrinking and profits are falling.

Therefore, at the beginning of brand building, BUTE step eyes on the leisure fashion market, and lock the young tide people as consumer groups.

BUTE step brand will set the age of consumers between 22-28 years old, the auxiliary age set at 18-22 years old, 28-32 years old.

They are full of youthful spirit, active thinking, full of personality, avant-garde fashion, including students with a certain spending power, freelancers, company staff, advertising industry or entertainment industry practitioners.

They are passionate about their work and enjoy sports. They will enjoy life, such as leisure people who like to travel and climb mountains; cowboy families who like to wear jeans, dance clubs that dress together, sports families who like tennis, golf and other ball games; students who like to dress simply and easily; and those who like to experience different holiday wear.

Step BUTE's positioning is fashion leisure sports brand, brand slogan is "love life ECCO special", series sports and leisure clothing category includes step men's clothing, T-shirt,

, women's wear, children's wear, swimsuit, underwear, pajamas, waterproof clothing, hat, socks, gloves (clothing), necktie.

At present, men's wear and women's wear are 50% of the proportion.

The BUTE brand shows the fashion and avant-garde of clothing with constant innovation and change, positioning the market as a young and fashionable medium price fashion brand.

Cai Qiweng analysis shows that modern people pay more and more attention to leisure culture and daily exercise, and the trend of "sports fashion and leisure" is becoming more and more obvious.

People even wear sportswear and so on. They also pay more and more attention to beauty and individuality.

Therefore, the company will take step BUTE as a leading brand of sports and leisure and fashion trends, and provide reliable and rich clothing products for everyone who loves life and promotes fashion lifestyle.

Marching into the three tier city

According to the introduction, the brand of step BUTE was registered in China's Trademark Office in 2010, and actively implemented the brand strategy. With regional distribution cooperation as the main business mode and service accessories authorized operation as an auxiliary mode, it was also committed to expanding the foreign market on the basis of stabilizing the domestic market.

Taking the wisdom, responsibility and creativity as the core values, the team focused on the construction of enterprise culture and team building, integrating product development, production and supply chain management, and channel distribution management, and innovating to fully tap the market segments.

Cai Qiweng said, "the first and second tier brands at home and abroad already have a higher brand awareness and relatively perfect channel system, but the Chinese market is very large, the retail format is also very rich, every level of consumer groups have, leaving us room for development and operation is still great."

This year, the step BUTE brand will vigorously develop online shopping, start the nationwide investment promotion, march into the three line city leisure fashion clothing market, expand the domestic sales market, and predict that this year will expand 20 outlets nationwide. These sales outlets are mainly boutiques on the street.

Through the online and offline channels, the brand of step BUTE will be widely promoted.

It is not so simple to operate a good brand and expand the market scale. It needs to rearrange the product system, channel customers, terminal mode, etc., and even need to adjust the upstream and downstream industry chain.

Cai Qiweng disclosed that step (International) Sporting Goods Co., Ltd. has been doing related work.

Integration, design team promotion and so on.

Although the market is positioned as a three line city, today's clothing, especially the fashionable clothing, embodies the characteristics of fast fashion, and also needs to get the latest popular information at the top conference.

Therefore, the development team of step will capture the international trend in time, and constantly go deep into market research, so as to ensure the continuous introduction of fashionable new styles to meet the needs of consumer groups.

Electronic commerce in advance

Over the past two years, the market of clothing online shopping has increased rapidly, especially in the central and western regions. The growth rate of online shopping has exceeded that of the eastern coastal areas, especially in Hunan, Hebei and Henan.

Some brands that are relatively weak in the online market are relying on the huge success of the network channel, which has made a huge impact on traditional brands.

Therefore, as a new brand, we can make the target consumers get the news of new products faster and choose the products that they like.

At the same time, online shops can help previously unfamiliar consumers understand products and brands, set up the brand image of step BUTE, and build a wider group of fans.

And quickly understand the needs of consumers, so as to achieve rapid brand response.

Website platform is not simply a trading platform, but a management platform for condensing target consumers.

Cai Qiweng said.

With the help of network terminals, the BUTE will push forward the construction of offline terminals, attract more distributors and expand the national market through the psychological distance between products and target consumers.

Through meticulous market planning, brand new product display and the guidance of fashion trend, the continuous ordering mode helps dealers and agents in all parts of the country develop better, and also injects powerful power for brand development.

In addition, it is more important to cultivate brand culture and enhance consumer awareness of brand, identity and loyalty.

Now selling clothes, more importantly, selling culture, we need to create a cultural concept of fashion and leisure life through products, terminals and other links.

In the future, step BUTE will continuously upgrade the level of product design, cultivate brand culture and optimize terminal mode.

Cai Qiweng said.