Shaoxing Mina Textile Extension Industry Chain International Market Extension

Mina, chief executive of Shaoxing Textile Co., Ltd., Wei Changjun, is busy recruiting and purchasing new products.

Equipment.

He told the author that his textile plant in Ethiopia, Africa, could reach over $60 million by the end of this month, and recently hired 4 engineers to enter African companies, plans to extend the industrial chain, build a dyeing plant, and build a one-stop production line from spinning, weaving to dyeing and finishing in Ethiopia.

"Textile industry is my most familiar field and my main business. I will not give up easily, but I will do better."

Wei Changjun said he looked at the BRICs four or five years ago.

In 2010, he formally implemented the strategy of globalization, and became the first Chinese businessman to acquire African textile enterprises.

In 2011, he began to enter Russia, and opened a trading company in Green, Germany in March this year, becoming the first local textile city distributor.

Goldman Sachs, the first US Goldman Sachs company, has included the world's five largest emerging market countries: Brazil, Russia, India, China and South Africa.

In trade with Brazil, Russia, India, South Africa and other countries, Wei Changjun soon discovered the potential business opportunities of BRIC countries. There was a large demand in the market, but the production capacity was relatively backward, so investing in these areas was costly and effective.

In 2006, Wei Changjun first appeared in Africa.

4 million 700 thousand dollars, opened a lumber mill, in the first year, has recovered the investment cost.

This gives him greater confidence in investing in the textile industry that he is more familiar with.

Local businesses are also very popular with Chinese entrepreneurs. A development bank has offered to provide 100 million yuan in loans.

In 2010, by chance, Wei Changjun learned that the largest state-owned textile enterprise in Ethiopia, Africa, was on the verge of bankruptcy due to losses.

Wei Changjun found that the African state-owned textile enterprise has advanced equipment but poor management. If we buy it and change the management mode, we can have a good development prospect.

Therefore, when the company went public auction, Wei Changjun participated in the tender and successfully won the bid.

In this way, not only did we save time, but also saved money, Wei Changjun invested a total of about 50000000 yuan, and a textile enterprise of two production lines and more than 200 looms was born.

Compared with the developed countries, Ethiopia has lower production costs, with only 0.2 yuan per kilowatt hour, while the monthly salary of textile workers is only 300 yuan to 500 yuan.

In particular, enjoying the most favored nation treatment locally, many products export enjoy zero tariff, which has great attraction to the international trade giants, and is greatly conducive to the expansion of international market.

Last year, Wei Changjun learned from the docking activities of a Russian Green Wu De Textile City organized by the textile and urban construction and Management Committee, that Chinese enterprises invest in the development of office buildings in Green Wu De, and intend to organize more Chinese enterprises to expand the Russian market.

Because Wei Changjun has long been concerned about Russia, after visiting Green, he quickly began to act, rent and recruit Russian staff to expand the Russian market.

In March this year, after the establishment of Mina textile Russia branch, Russia's business volume increased rapidly by 20%.

Not long ago, a Italy client asked Wei Changjun to send the goods to Vietnam, which touched him again.

He said, now

Trade in products must be global and have a global perspective.

This year, he has visited Vietnam, Brazil, South Korea, Bangladesh and other places. These are his future target markets. He hopes to build a global textile trade map around the core of China's Textile City and mobilize resources from all over the world at any time.