Wenzhou Shoe Enterprises Four "Turn" Industrial Upgrading To Meet Development

Affected by the global economic recovery, the European debt crisis intensified, financing difficulties and cost increases, the export and sales revenue growth of Wenzhou shoe leather industry is declining and facing severe challenges.

According to Wenzhou

The Leather Association disclosed that in the first half of this year, 800 shoe enterprises were discontinued or half stopped because of the gloomy business, accounting for nearly 30% of the more than 2700 shoe companies with tax records.

Customs statistics also showed that in the first half of the year, Wenzhou exported shoes and shoes decreased by 1.3% compared to the same period last year.

From this we can see that the shoe leather industry in Wenzhou is facing the difficulties of "cold winter", and the pformation and upgrading of enterprises is imminent.

How to turn and how to rise can be started from the following four aspects:

"Turn"

Type, "liter" multi legged walking sales mode.

The market is the first, big market, big boss, small market small boss, no market is going bankrupt.

At present, the market structure of some shoe enterprises in Wenzhou is relatively simple. "Bad" and "single leg" are subject to the "face" of customers, and the ability to resist market fluctuation risks is weak.

From the perspective of long-term development strategy, enterprises should take the initiative to open up the "horse drawn carriage" of many markets at home and abroad, so that they can walk on many legs and hang on a tree.

The market is different from the weak, and the natural law of the jungle is very incisive. Whoever wins the market first and who owns more markets will be able to evade business risk first.

"Transfer" business type, "Sheng" to do the main business confidence.

At present, many shoe companies in Wenzhou are involved in many fields such as real estate, investment and so on. As the industry is too extravagant and the investment is distracted, few enterprises do well in their main business and do well in diversification. The reason is that enterprises are doing things that they are not familiar with.

The manufacturing industry persists for 10 to 15 years, believing that it is both China and the world.

Therefore, the more we insist on the real economy when we are in difficulty, the more we must stick to the confidence of the main industry.

It is necessary to withstand temptation and endure loneliness.

"Turn" R & D type, "enhance" core competitiveness and discourse power.

At present, Wenzhou's OEM shoe companies are everywhere.

On the surface, the OEM of shoe companies is "knocking", and there is no shortage of technological and technological upgrading potential.

While doing "wedding clothes" for others, they also need to possess and master their own R & D and design rights, especially in the field of new materials and new technology.

Having its own technical right is equal to having the core competitiveness of the enterprise and having the bargaining chip with the "family".

"Turn"

The strategic relationship between enterprises and customers.

We should develop and consolidate strategic partners with strong financial strength, strong sense of cooperation and good reputation.

In long-term strategic cooperation, mutual promotion and development.

The strategic alliance of supply and alliance is like marriage. It's far longer than being in love and being a lover. Because you can't live without me, and I can't live without you either.

Development is the absolute principle, and development is more difficult.

Transformation and upgrading is a means, the fundamental purpose is to enhance the profitability of enterprises and reduce costs and other capabilities.

Wenzhou shoes enterprises in the difficult time, the more to adhere to the concept of development, do not rely on not to rely on no complaining, concentrate on the construction of a heart and soul to seek development.