World Cup And Olympic Games Raise Brazil Sportswear Craze

People in Brazil love sports much. Clothes & Accessories Even in leisure time, many Brazilians use sportswear as casual wear.

　　 Brazil industrial marketing and Research Association (Instituto de Estudos e Marketing Industrial-IEMI) released survey data show that the country's sportswear manufacturers and dealers have about 3200, mainly in 10 states, including St Paul, Santa Lena, South River, Parana and Rio, where SMEs account for about 91% of the total number, employing about 155 thousand employees, and (2011) the sports apparel production in 2010 is about 788 million, representing 0.4% growth compared with 2010. Last year, the consumption of sportswear reached 812 million, and the proportion of imported goods was estimated to be 3.12%. The output of this year (2012) is estimated to be 4% higher than that of last year, and consumption will grow by 5%. In terms of amount, the output of sportswear in Brazil last year was about $5 billion 400 million.

Brazil Spin The increase in the operating cost of the garment industry due to the continuous overvaluation of the exchange rate of the Palestinian dollar and the heavy taxes and other factors caused the increase in the number of imported goods to increase the number of layoffs because of the severe challenges of survival. For example, the city of Americana in St Paul is a famous textile city in Brazil. There are 1600 companies in the region, most of which are small and medium-sized enterprises, employing about 40 thousand employees. Last year, the number of layoffs in the city was 2100, accounting for 17.5% of the 12 thousand layoffs in Brazil's textile and garment industry last year, and a large number of layoffs were related to the 15% reduction in the industry's output last year.

　　 Brazil According to figures released by the Ministry of Commerce and industry, the foreign trade of the textile and garment industry in 2005 was still a surplus of 292 million US dollars. After that, the trade deficit increased year by year, reaching 4 billion 749 million US dollars last year. If the situation has not improved, the deficit in foreign trade will increase to 6 billion US dollars this year. For Brazil textile and garment industry, the government has taken measures to strengthen the inspection of imported products, raise the import tax rate to 35%, and reduce the industrial product tax rate to 0%. However, whether these measures can ease the operational difficulties of Brazil's textile and garment industry, let us wait and see.

Although the textile and garment industry in Brazil is facing difficulties in operation, Brazil's high sportswear factor has made many garments factories in the country list sports apparel as a business intensive project. For example, Lupo launched its first sportswear in 2010, with an estimated annual sales volume of 300 thousand pieces, resulting in 500 thousand sales and more than 1 million sales last year. The sales of sportswear this year are estimated to be 60% higher than that of last year.

In addition, the three brands of Alpargatas, Mizuno, Topper and Rainha, were launched in the sportswear market in Brazil. In 2010, the total sales of sportswear amounted to 2 million. The sales volume of last year's sales exceeded two figures in 2010. The company estimated that the Brazil sportswear market has the potential to develop in the context of the idea of broadcasting effect of large competitions, the importance of health and beauty of the public, and estimated that the annual sales volume of Brazil sportswear is estimated to be more general before the 2014 World Cup and 2016 Olympic Games. clothes Sales increased by 9%. {page_break}

At present, functional sports apparel can be found in retail stores such as Track & Field and Centauro in Brazil, but the proportion of such sportswear on the market is not very high, because functional sports apparel sells far more expensive than traditional sports knitted garments made by Brazil. According to the operator, the functional textile technology in Brazil has yet to be strengthened and upgraded. Most of these garments are sold on the market after they have been processed or imported from China and Taiwan.

IEMI released data last year. Brazil sportswear The import value is US $124 million, of which the statistics released by the Ministry of Commerce and industry of Brazil in knitting competition, skiing and swimsuit, show that the value of the product was $9 million 90 thousand from 1 to May this year, 12 million 390 thousand US dollars last year, and 8 million 950 thousand US dollars in 2010. Mainland China, Indonesia and Vietnam are the main sources of supply.

In terms of non knitting competition, ski and swimsuit, the Ministry of Commerce and industry of Brazil announced that the import value of the product amounted to $10 million 660 thousand in 2010, up from $17 million 730 thousand last year, compared with $10 million 410 thousand from 1 to May this year. Mainland China, Vietnam and India are the main sources of supply.

IEMI released data showing that the total amount of export knitted and non knitting competition, ski wear and swimsuit in Brazil last year amounted to $17 million 810 thousand, compared to $17 million 310 thousand in 2010 and $17 million in 2009.

Brazil will be held in 2014 and 2016. World Cup football match And the Olympic Games, the arrival of these two sports events is bound to set off an upsurge of buying sports apparel for the people of Brazil.