Nike Launches Lightest Basketball Shoes For Olympic Games

Nike and Kobe Bryant recently released the Nike Hyperdunk at the Nike global headquarters in Portland, USA. This is the lightest and strongest basketball shoes ever made by Nike. It is also one of the many high-end and lightweight innovative products launched by the more than 100 countries of the United States to support the Summer Olympics in Beijing. These innovative products will help this. Some athletes compete in 32 sports events. "Our performance products for the Beijing Olympic Games focus on some of the essence of Nike's historical products." Mark Parker, President and chief executive officer of Nike, said, "Nike Hyperdunk is a first-class product, and every gram weight is important in competition. Athletes need lightweight high-class sports shoes and sportswear, which will enable them to be confident in the competition. Hyperdunk basketball shoes contain two Nike's latest innovative technologies: Flywire technology and Lunarlite foam. Flywire technology uses super strong light fiber, redefines the structure of sports shoes, reduces the weight of the shoes, increases the strength of the shoes, and makes the athletes feel lighter. The Lunarlite foam has a unique cellular structure, which forms an ultra fast light shock mitigation system. The weight of Nike Hyperdunk basketball shoes is only 13 ounces, which is 18% lighter than that of Nike basketball shoes. Kobe runs 2.5 miles in every race. Lighter basketball shoes mean that he can get more energy on the court. Hyperdunk basketball shoes will be on sale in the United States at the end of July. Kobe said, "Nike Hyperdunk is super lightweight basketball shoes. It is strong and responsive, and it can bring real advantages to me in the competition." Reporters at Nike global headquarters witnessed dozens of innovative performance products launched by Nike for athletes participating in the Beijing Olympic Games. The products include all kinds of sports shoes made of high-tech lightweight fibers and Lunarlite foam cushioning materials which are stronger than bulletproof vests, and Nike Swift high-performance sportswear made of recycled polyester. At present, China is already the largest business market outside of the United States of Nike, and its sales revenue in China has exceeded 1 billion US dollars.