Boycott LV Is Not As Good As Learning Famous Brand Experience.

Recently, a post on the Internet called on everyone who did not go shopping in Carrefour in May 1st was widely reproduced and discussed warmly.

Meanwhile, a short message that appeals to people not to go shopping in the supermarket for 17 days is also crazy.

This is because the major shareholder of Carrefour, Louis Vuitton Mott Hennessy group, is suspected of funding Darai. In addition to what happened during the Olympic torch relay in Paris, netizens began to boycott LV. In those days, they changed their targets and chose Carrefour, which is easier to contact.

The list also includes LVMH group's LV, Dior, Fendi, Guerlain, Kenzo, silk flower cosmetics store, Hennessy and other wines, champagne and Cognac brands.

Some netizens believe that on the one hand, the LVMH group has donated a lot of money to Darai. On the other hand, the French people in the streets of Paris witnessed the "Tibetan independence" elements in the process of the torch relay in Paris. On the other hand, there was no reason to send money to the French people to buy their products. They did not go to the family to enjoy the power of the Chinese people.

Our view is that resistance is not as good as learning. After all, the success of many brands has certain advantages. These are the places where our domestic brands are worth learning.

Facing the reality: you resist, someone else is buying luxury goods. China's economic prosperity has created a large number of millionaires and the expanding middle class. The speed has made the global luxury giant stare.

International famous brands such as LVMH, Richemont and Gucci have rushed to Chinese mainland cities, inspecting store sites and propagandizing goods to lay a market foundation for a large number of weary consumers.

According to the new express, industry experts estimate that only about 1% of China's population (about 13 million) has enough income to consider buying luxury goods.

But Morgan Stanley analyst Claire Kent said luxury consumption will rise sharply after the per capita income reaches $2500.

He predicts that China's luxury consumers will eventually reach 100 million, equal to Japan, and will become the world's most profitable luxury market.

In a recent report, he said, "the Chinese are naturally the audience of luxury goods" and said that after decades of poverty, the Chinese Elite suddenly became "keen to show the wealth they just acquired".

European fashion companies are happy to help them.

In April 2004, Armani hosted a star studded fashion show to celebrate its opening of a 11150 square meter flagship store in the Bund, Shanghai.

Armani announced that it had to open 30 stores before the 2008 Beijing Olympics.

On the same street, a similarly luxurious Zegna (Ermenegildo Zegna) shop is also making the final preparations before its opening.

China has become the fourth largest market of Zegna.

Gucci has opened stores in Hangzhou and Chengdu, and the number of shops in China has increased to 6.

Prada has 6 stores and plans to open another 9.

Self introspection: too many pirated goods can not guarantee that the "LV" sold in five star hotels can not be guaranteed to be genuine.

A five star hotel in Shilong Town, Dongguan, was found to sell six products, such as handbags, silver bags, ties, belts, glasses, shoes, and so on, which led to six cases of infringement of LV.

Reporters yesterday learned that the case of suspected trademark infringement of LV ties has taken the lead in making judgments.

Although the five star hotel only admitted that it was a leasing relationship with the fake shop, it was considered by the intermediate people's Court of Dongguan that the hotel had to share the liability for infringement with the shops selling fake goods, and the compensation amount was 100 thousand yuan.

The case is not yet in force. During this period, both sides have the right to appeal.

The court would like to remind the hotel industry by this case that the hotel lobby for the sale of counterfeit goods is likely to be jointly and severally liable.

Learning experience: by working hard and smart poor brand, Aquascutum and Burberry were born almost like twin brothers. The first store was set up in 1851. In January, it became the most fashionable and reputable clothing store in London. It all came from the wet weather in London and the rain proof fabric designed exclusively by Aquascutum.

The word "Aquas-cutum" comes from Latin, meaning "waterproofing". The waterproof windbreaker made of this fabric is loved by consumers.

In 1854, the United Kingdom met the Russian Aquascutum, the exclusive cloth made coat, also became the British army against Russia's harsh climate important equipment.

Another mysterious legend is that the Aquascutum coat itself is a dull gray and helps a team of British soldiers escape from Russian positions.

Although it is a fashionable raincoat, its style is very fashionable, so Londoners with strong reception are willing to wear it when it is sunny.

In 1955 and 1989, Burberry became royalty brand and consolidated its position in the ranks of luxury goods.

In 1997, its CEORose Marie Bravo was joined by Burberry, which was mainly provided by royal and older celebrities, and changed to multi level guests to further expand the guest network.

In 2001, under the leadership of creative director Christopher Bailey, Burberry launched the Prorsum senior men and women wear series, not only for the classic wet and dry cloth and the grain pattern, but also for the brand to create a new image of fashion.