Thousands Of Enterprises At Home And Abroad Gather In Autumn And Winter Fair.

Under the circumstances of the global economic downturn,

With the growth of counter trend, the scale of the exhibition has reached a new high.

According to statistics, the exhibition area of this Home Textile Expo is 138 thousand square meters, including 1330 exhibitors from 29 countries and regions in the world, including 995 domestic exhibitors and 335 overseas exhibitors.

Famous enterprises and brands at home and abroad gather together to compete and compete with each other, displaying their advantages and characteristics, displaying their confidence and strategy in deciding the winning terminal.

Just a little bit of creativity.

Wang Tiankai and other leaders and leaders first visited the international exhibition area.

This year, the international exhibition area is exhibiting an exhibition of overseas enterprises, an increase of 20% over last year, the first appearance of Belgium and India exhibition group, together with the expanded Turkey, South Korea and Pakistan exhibition groups, and Italy, Greece and other countries or regions exhibiting the latest and most local features of home textile products at the international exhibition hall.

Italy Enzodegli Angiuoni mainly produces high-end home furnishing. Its products are produced entirely in Como area of Italy, produced by specialized craftsmen, beautifully designed and luxurious, and exported to Russia, the Middle East and other markets.

Wang Tiankai applauded the company's production of color restrained, exquisite craftsmanship, luxurious and unassuming products, and hoped that Chinese enterprises could improve their design ability and level, and could produce such a rich product in the near future.

The wrinkle yarn produced by Guy Laroche is decorated with special gold and silver strips, and a decorative cloth is cut after the completion of weaving, embroidery and so on. It is very fashionable and looks like wedding dress fabrics.

After seeing these two cloth products, the leaders of the association exclaimed the extraordinary creativity of overseas enterprises.

In fact, these two products can be processed by Chinese enterprises, but what is missing is a little bit of creativity. The appearance and style of the products are totally different.

Winning by technology and culture

before

The technology content is not high. Now, in view of the improvement of consumers' quality of life, many enterprises have put forward the concept of healthy sleep. With the help of this exhibition, eco products, functional products and new technology products have been launched.

For example, the home textile of mercury is pushing its own coconut charcoal Qingxin quilt. Its products are made of polyester cotton dyed jacquard fabric with natural color, soft touch, good air permeability and good skin affinity.

The filler is made of one of the newest health care functional fibers, namely, hollow coconut carbon fiber, which is used to assist in the fusion of various kinds of fiber materials, make full use of the properties of various fibers, and design multi-layer composite structure for combing and laying nets, so that the quilt has good comfortability, fluffy, resilience and warmth retention.

Mercury home textiles also showed negative ion mulberry silk quilt and silk pillow products.

The industry's recognized expert of supermarket bedding -- red Fuji will regard eco home textile as the brand positioning in the future.

At this exhibition, red Fuji introduced the products of antibacterial chitin bed products, "organic germanium" series bedding, 360 degree anti mite wall series bedding and "air force one pillow" and so on.

Violet home textile is not to be outdone, launched a 3 sleep 6 degree sleep system, the use of unique technology for dust removal products, mites, antibacterial, fragrance finishing, moisturizing, anti-aging finishing.

In addition to injecting technology into the brand, many enterprises have injected cultural connotations into the brand and diversified styles of product design.

In this regard, Du Yuzhou pointed out that the industry productivity, including material productivity and cultural productivity, home textile enterprise product design highlights human nature and cultural value in two aspects, is more competitive.

Product and service extension

Products and services have become the highlights of some exhibitors to attract attention and become a strategy for their future development.

For example, the brand of Jie Lai brand is mainly made of Xinjiang long staple cotton, bamboo fiber and wood's fiber.

The towel made of combed cotton yarn has a high standard in texture, washability, durability and so on. The dyeing effect is also good. The towel density is also high, and the handle is soft, solid, colorful, glossy, easy to dry and easy to dry.

Its store products not only cover bathroom series, bedroom series and kitchen series, but also provide consumers with close knit products, such as underwear, briefs and so on, which are simple in design, healthy, environmental protection, good quality and reasonable price.

BABEI, a well-known high-end fabric brand in China, shows its determination to be a soft leader.

To this end, BABEI textile has integrated its advantageous resources, and has set up the Zhejiang soft home furnishing Co., Ltd.

At present, BABEI textile has established a strategic cooperative relationship with the Greentown group, which will provide the whole soft package service for many of the projects of the Greentown group.

Kolda home textile is a sofa fabric production and weaving enterprise. This exhibition has launched the concept of "whole home soft loading", that is, providing customers with a full range of soft decoration services. The products not only include curtain fabric, bedding, but also series of soft products such as cushions, sofas, food and kitchenware.

When Xu Kunyuan visited the company's booth, he pointed out that many enterprises are now making "overall home furnishing" brand, hoping that they can further improve the design and develop more distinctive products to meet the "one-stop" soft clothing demand of customers.

E-commerce attracts much attention

Affected by the macroeconomic policies of the state, the home textile market has also become very serious this year.

In addition to deeply cultivating the existing market, it is particularly important for home textile enterprises to improve the terminal operation level and expand new marketing channels.

Many exhibitors have intensified the development of e-commerce, making e-commerce an effective supplement to the entity sales channel.

They have built websites, online stores, and others have launched e-commerce brands.

Some enterprises have achieved success in this regard, such as Bo Yang Group, which grew by 100% over the same period last year.

Yang Zhaohua said that this shows that the development of e-commerce is very large. For brands, opening online is easier than finding franchisees.

Such as Taobao, Jingdong mall, Dangdang and other channels more and more mature, and the brand no longer need to bother to cultivate channels, but directly borrow power.

In addition, because of direct contact with customers, brand speeds up the speed of reaction and adjustment.

Yang Zhaohua believes that the development of China International Home Textiles and Accessories Expo has witnessed the whole process of the vigorous development of China's home textile industry. It shoulders the guidance of industry associations in the pformation and upgrading of enterprises, the confidence in developing industries and enterprises, the development of marketing channels, the improvement of design level, and the expansion of enterprises.

Visibility and multiple tasks.