China'S Pre Opening Of Australia'S Textile And Clothing Export Into A New Market

Excavate the new continent of "small orders"

In the past exhibitions, the exhibitors who had arrived at the beginning of the exhibition would choose the leisure wear "test the water" in the Australian market.

A small order market with only three hundred and fifty pieces, a holiday country where consumers are comfortable and relaxed, has attracted more and more textile exporters' attention.

Australia's textile and apparel market is gradually showing its fascination under the weak consumer market in Europe and the United States.

Some enterprises have indicated that in the current period of small volume and short delivery time, which has become the commonality of export orders, the stable demand of Chinese textile and clothing products in the Australian market, diversified and low threshold market characteristics make enterprises more willing to explore new growth points here.

Steady growth of market demand

Under the environment where global consumption has not yet recovered strongly,

The purchasing pattern of importers is showing new features.

Some exporters say that because of the downturn in the consumer market, buyers are prudent in purchasing and reducing inventory risk as a purchasing strategy for many foreign companies.

"Orders are smaller than ever, but the number of orders is more frequent and the delivery time has become shorter and more urgent.

Many buyers use the "piecemeal approach" to split large orders into small orders and speed up the order to reduce inventory risk.

Textile enterprises that export to Europe and America are the main business.

When the reduction of orders becomes the commonality of buyers, enterprises have to start looking for relatively stable market demand.

As a result, the Australian market has gradually entered the exporters' perspective.

"Small orders are the characteristics of the Australian market.

Compared with the European and American markets, the order source of the Australian market is relatively stable, and there will be no significant fluctuations.

Therefore, we have great confidence in the growth of this market.

This year, the company hopes to further increase the proportion of 10% of the market.

Xu Xu, general manager of Huaian Datang International Trade Co., Ltd., Jiangsu, said.

Guo Qihua, general manager of Nantong Jiangyuan economic and Trade Co., Ltd., said in an interview with reporters.

The stability of the market order and high price tolerance are the most valued by the company. An Australian businessman has only 50 ~60 pieces per garment, but the price is 20% higher than the average European and American customers.

Another customer has only 300 pieces per unit, but his annual orders can reach 200 thousand ~30 US dollars, and he has dozens of sales outlets in Australia, and the order is relatively stable.

From the macro economic environment, even in the general depression of the global economy, the steady growth of mining exports and the strong exchange rate of Australia Dollar have made Australia the leader of the developed economies.

In recent years, the steady growth of imported textile and garment market in Australia has made it the focus of attention of many export enterprises.

It is understood that, because the Australian government has not protected the domestic textile and garment manufacturing industry from the policy point of view, the industry has been shrinking since the 90s of last century, so the country has strong dependence on imported textile and garment products.

On the other hand, Australia's import tariff reduction has also greatly promoted its import.

According to statistics, in recent years, Australia's textile and clothing imports have maintained an increase of about 15% (calculated in US dollars), and the total import volume in 2011 reached US $11 billion (including footwear).

Imported products account for more than 80% of the total clothing and textile market.

Small and medium-sized enterprises counterpart "small orders" Australian businessmen

Chinese manufacturers play a crucial role in the Australian textile and garment import market.

Insiders pointed out that Australia's geographical location and proximity to Asia can make full use of the strong supply capabilities of Asia, especially China's textiles and clothing.

With the continuous improvement of the quality and design concept of textile and clothing products made in China, China's exports to Australia have maintained a good momentum of growth.

According to China Customs statistics, 1~6 textile exports to Australia amounted to US $2 billion 240 million in the first quarter of this year, an increase of 3.24% over the same period last year.

Among them, the export volume of three kinds of silk knitted garments, hat and carpet products increased rapidly, the increase was 28.05%, 24.8% and 16.53% respectively.

It is worth mentioning that in recent years, some small and medium-sized textile enterprises in China have been growing steadily in the market share, and this trend is closely related to the particularity of the Australian market.

The Chinese textile import and Export Chamber of Commerce, which has successfully hosted the 11 China Textile and apparel Fair (hereinafter referred to as "Australia Exhibition"), is deeply touched by this.

The exhibition staff told reporters: "in the Australian market, orders for individual varieties are often only a few hundred. Because small and medium-sized enterprises have greater flexibility in accepting orders, they are more adaptable to the Australian market. At the same time, from the effect of previous exhibitions, the exhibits of small and medium-sized micro enterprises are mostly very distinctive, which also caters to the characteristics of great differences in Australian market demand."

A representative of an Australian exporters pointed out that there are a large number of small orders in Australia, and a 200 order clothing contains several styles and patterns.

This puts forward higher requirements for the production capacity and cost control of enterprises.

But at this stage, small orders are more conducive to enterprises to allocate production resources, accumulate customers, help to start product awareness, and small export orders to Australia are small, product grade is high, added value is also relatively improved, and the price of products can be relatively high.

"Compared with the traditional large export enterprises, our production is more flexible, and it can also meet the demand characteristics of small orders and many styles in the Australian market."

The enterprise representative said.

It is easy to find out from the classification statistics of Australia's textile and clothing exports that clothing accounts for the largest share in the total turnover.

In 1~6 months this year, China's clothing exports to Australia amounted to US $1 billion 690 million, accounting for 75% of the total textile and clothing.

Some export companies admit that casual wear is the most guaranteed product in the Australian market.

According to the Australian exhibition director, Australia generally has relatively mild climate, so the demand for heavy thermal clothing is relatively small.

Australians love sports and advocate leisure life. Sports, outdoor and casual clothing are very popular in the local market.

Due to the southern hemisphere, the Australian season and the northern hemisphere are anti season, so Australia's fashion trend is six months later than Europe, and the fashion features gradually become less obvious. This is also one of the reasons why casual wear is popular.

At the beginning of this year, the Australian exhibition attracted the attention of many garment exporting enterprises in China.

According to the China Textile Import and Export Chamber of Commerce, the exhibition will be held on November 20th ~22 at the Sydney Exhibition Center.

It is expected that there will be 203 booths with an exhibition area of 5000 square meters.

At present, garment enterprises are particularly active in participating enterprises.

Nantong three Xiang Garments Co., Ltd. and Huaian Datang International Trade Co., Ltd. both said they will display a variety of light summer clothing at this exhibition.

In view of the enterprises who want to open up the Australian clothing market, the China Textile Import and export chamber also specifically reminds us: "another notable feature of the Australian clothing import market is that there are few large number of wholesalers with brand names who have a very large voice in the supply chain.

Typical representatives of such companies are PacificBrand, GazalCorpAustinGroup, etc.

Export enterprises can further gain more Australian market share by establishing links with such retailers. "