"Individuation" Becomes The Breakthrough Point Of Clothing Industry Crisis, Hutang Textile Protects Pillar Industry

"Go to Hutang? Do you make textiles? Hutang, where at least more than 60 households in 100 families do things related to textiles..."

Just like conditioned reflex, this is the first reaction of many taxi drivers in Changzhou after hearing the guests go to Hutang Town, Wujin.

Pillar industries encounter "sunset"?

In Hutang Town, textile is the most talked about and the most seen on billboards is "textile".

As a famous weaving town in China, Hutang town

In recent years, production and marketing have exceeded 20 billion yuan, and there are more than 2000 textile enterprises and more than 10 employees. Among them, dyed weaving accounts for more than 70% of the whole industry.

However, with the overall downward trend of domestic and foreign textile industry in recent years, the pillar industries of Hutang town have also been affected.

According to statistics from the Wujin Textile Industry Association, Wujin textile industry accounted for about 25% of the local industry in the 70s and 80s of last century, but it has been declining in the past ten years and has dropped to 8.6% in 2011.

In addition, the sales profit margin of the textile industry has dropped from about 7% to 2.19%. The annual sales of over 1 billion yuan enterprises are 2 and over 31 yuan, less than 3% of the total.

Reporters compared the data of "online Textile City" and found that in July 12th, the price of "OE7S" full cotton yarn from Anhui was 17100 yuan / ton, and by August 27th, the price of this specification cotton yarn has risen to 17200 yuan / ton.

"Hutang textile mainly depends on

Cotton yarn is the main raw material.

Judging from the two years' market, the cost of yarn, labor and so on keeps rising, and enterprises feel a lot of pressure.

A boss who has been in the cotton yarn business for many years said that last year some small businesses had been knocked out in Hutang.

"Sunset" seems to be a portrayal of Hutang's textile industry.

"Personalization" as a breakthrough point of crisis

For Hutang people, textile has been a pillar industry for many years. Even if the industrial environment is not good enough, it can not choose to give up.

Li Chan is the head of costume design department of an enterprise in Hutang.

A month ago, Li Chan took a strange order to make a dress.

For enterprises, mass customization means efficiency, and making clothes with fixed materials is the first time for Li Chan, who has been designing for nearly 10 years.

"A friend saw a dress priced at 8000 yuan in a shopping mall, so he took a picture to let us do it.

Now people are afraid of "bump shirts" and pay more attention to the rationality of consumption, so personalized demand is stronger and stronger.

Lee Chan spent 4 days, charging 700 yuan, according to the requirements of the delivery of friends orders.

"One order is done for the first time, but less than 100 pieces of non mass production orders are common in the past two years.

In the past, we took samples from customers in different sizes, but now, customers have already provided half of the business.

Li Chan introduced that the textile industry in Hutang mainly consisted of fabrics, and the scale of the yarn dyed industry accounted for about 25% of the country. Now, many enterprises have begun to pform from making fabrics to making garments, and have increased the development of personalized services.

Personalized fabrics, clothing design and custom made Hutang's textile industry open up a road in difficult times, and also brought vitality to many small and medium-sized textile enterprises.

A person in charge of the enterprise has counted the accounts for the reporters. The scale of the enterprise's investment in the computer color weaving machine, the width machine and other equipment will reach at least one million yuan. In Hutang, there are hundreds of small businesses with fewer than 25 employees. Such equipment is hard to bear, and if the customization is done, only about 100 thousand yuan will be able to meet the requirements of small batch customization.

Sharing platform to defend pillar industries

In March 2007, under the cultivation and guidance of the provincial Commission for information, "Jiangsu Hutang yarn dyed fabric industry public technology service platform" (hereinafter referred to as "platform") was formally established.

In 2011, the platform was awarded the first batch of "National SME public service demonstration platform (Technology)" by the Ministry of industry and information technology.

Practice has proved that "platform" is playing an active role in upgrading the industrial level and maintaining industrial development.

Cui Yumei is the director of the "platform" fabric design and sample center. She recently completed a fabric design according to the requirements of Korean businessmen.

"The other side took a red and green two scarves with a pattern, and asked for a sample with positive red, reverse green and uniform patterns."

In the past, such tasks often required those big enterprises to complete, and now many businesses and merchants have given them to the "platform".

"Our platform also has 9 authoritative inspection centers, business information centers, R & D service centers and so on. It is hoped that through the promotion and application of technology, the regional effect of Hutang brand will be formed, so that Hutang textile can be more loudly at home and abroad."

The data show that these comprehensive capabilities of the platform are not owned by more than 80% of Hutang's small and medium-sized enterprises, and help directly or indirectly for industrial development.