2012 China (Dalian) International Garment And Textile Fair Was Held Successfully.

2012 China (Dalian) International

The product fair was held on September 8th -11 in the World Expo Plaza.

A total of nearly more than 500 manufacturers from 16 countries and more than 30 cities in China show more than 300 brands of clothing and textiles at home and abroad.

Among them, 110 overseas brands accounted for 40% of the exhibition area, an increase of 15% over last year.

New exhibitors such as Denmark, Hungary, Turkey and Slovakia have been added.

Another 32 thousand buyers and more than 50 spectators from 32 countries and more than 50 cities in China are on the scene, an increase of 30% over last year.

This Expo will closely focus on the functional positioning of "important platform for overseas brands to enter the Chinese market, the window of fashion and fashion trends, the promotion and incubation base of domestic independent brands, and the main carrier of local industries", especially in strengthening economic and trade exchanges, highlighting the core position of economic and trade negotiations, and stressing the effectiveness of manufacturers' docking.

A total of 6 different levels of economic and trade negotiation meetings were held, and there are trade links every day.

Under the pressure of the global economic downturn, we will open the way for the exhibitors to lead the way.

To achieve real and unexpected results.

On the opening day, the first "pnational professional buyers' meeting" reached 35 agreement of intent, signed 12 orders on the spot, and concluded an order contract of 60 million dollars.

In the "neon Net - surface accessories buyer and supplier docking conference", 56 garment enterprises reached a total of 156 purchase intentions.

In addition, the first international fashion week event was held, and various popular trends were released.

The 10 special show will help exhibitors to display their brands, guide consumption and excavate business opportunities, enrich the fashion atmosphere and enhance the influence and attraction of the Expo.

It is widely praised by the organizers and exhibitors.

Jiang Hengjie, consultant of China Fashion Association, said: "look at the current domestic and international

It is rare to make such a scale and grade of the Dalian fair.

Chen Shujin, vice-chairman of the China Textile Industry Federation, said: "the Dalian Clothing Fair has insisted on four functional positions, highlighting different competitive advantages from other similar exhibitions, which is the reason why it has been enduring for a long time".

Chinese and foreign exhibitors and traders also praised the Expo.

Zhang, manager of a sewing machine company in Dongguan, said: "although the scale of some major cities in China will be larger, it will be best for Dalian to discuss the actual effect, because there is a strong atmosphere for docking."

A jeweller named "white light", a Japanese exhibitor, made four businesses on the opening day, with a turnover of 1 million 400 thousand yuan.

Peter Pitt, a businessman from Hungary, is the first time to come to Dalian. He is impressed by his professional marketing team, rich product resources and negotiation efficiency. More importantly, in just over an hour, four or five companies are willing to act as agents in his domestic market, so that he is full of anticipation of opening up the Chinese market.

JUMA, a designer from Canada, joined the Expo last year and successfully publicized his brand. He opened his first store in Shenyang.

There is a breakthrough this year. In October, second stores in Dalian will also open.

It can be seen that the Dalian Fair will continue to maintain a leading position in the same exhibition in the country, playing a leading role in the demonstration.

The Expo has the following characteristics:

First, economic and trade docking runs through all links of the industrial chain - high density and high efficiency.

With more than 20 years of accumulated customer resources and new network investment channels, the Expo has invited more than 1 overseas traders.

Among them, the coverage of overseas and effective traders is wide and the proportion is increasing.

And the content of trade docking is further refined to make it more targeted and pragmatic.

During the four days of the exhibition, six joint meetings were organized.

That is: Transnational professional buyer's Purchasing Association, neon net, surface accessories buyer and supplier docking conference, South brand enterprise and Dalian garment processing enterprise capacity docking meeting, domestic large shopping malls and exhibitors fair, international conference.

The joint meeting with designers in Dalian and the appointment of one to one special needs docking before the exhibition will bring high-density and high-efficiency docking between overseas and overseas, clothing and fabrics, South and North, shopping malls and manufacturers, design and production, and even one to one special needs escort, which will win good results for exhibitors. The Expo will be called Dalian's "treasure bowl" by the industry.

Two. The first fashion week activity is rich in content and far-reaching.

In order to highlight and extend the rich and diverse fashion culture of the Expo, and highlight the fashionable and romantic city style of Dalian, the current Expo has launched the "First International Fashion Week" campaign.

Contents include: China JEANSWEST cup casual wear design competition, China International flax fashion conference, Canada world fashion music festival, world fashion hairstyle fashion trend release, international clothing

The series of activities such as book exhibition and designer renderings in Northeast three provinces make the international fashion week wonderful and fascinating.

Due to years of close market demand at home and abroad, and opening up the window for clothing and fashion industry, and serving wholeheartedly, the Dalian Clothing Fair has become the fusion point of popular publishing and trade and trade, and the vane with fashionable creativity guiding market consumption has been favored by more and more Chinese and foreign organizations and enterprises.

Among them, JEANSWEST International (Hongkong) Co., Ltd., the European flax and hemp Association and the China Linen Textile Association, the Canadian Nys Media Association and the world hairstylist Association participated in the activities of the first international fashion week. They all have confidence and hope for the Dalian Clothing Fair. It is sure that from the beginning of this year, fashion activities in Dalian for the three consecutive year will bring more fashion elements and fresh blood to the Expo and add impetus to sustainable development.

Three, stimulate local industry development, promote brand and promote pformation.

At the current fair, 60 enterprises and 10 designers participated in the exhibition in Dalian, accounting for 40% of the total area.

In order to highlight Dalian's corporate image and clothing brand, the Fair provides the best location, the most visible outdoor advertisement and the most meticulous service for the Dalian Pavilion.

In order to help the Dalian garment enterprises to dissolve the adverse effects and the difficulties faced by the European debt problem and the domestic market demand, the China Clothing Fair tries to expand the development space for enterprises by holding a series of economic and trade negotiation activities, and endeavor to guide the pformation and upgrading of enterprises and take the road of independent innovation.

The Dayang group, which has participated in the exhibition, has not only made use of the window of the clothing fair, but also has completed the operation goal of the "new search cool" brand, and has also opened up foreign markets.

With the support of the China clothing association, the Pulandian fair, which won the famous Chinese suit city last year, has organized a special meeting of the South brand and Dalian processing enterprises to achieve a new outlet for some processing enterprises.

In addition, the Expo also organized a cooperation and exchange meeting between international design masters and Dalian fashion designers. Four designers from Canada and nineteen new and old designers in Dalian discussed in depth the design, marketing, cooperation and other issues, and returned opinions on network sales. Both sides hope that they will move forward step by step in communication and contact.

Four, media publicity and the progress of the exhibition synchronization - multimedia, omnibearing

According to incomplete statistics, a total of ten local and foreign news media participated in the Dalian Clothing Fair, and a total of more than 880 reports were published.

Among them, Dalian daily, Dalian evening news, new business daily, peninsula morning news, Dalian legal journal, China textile daily, fashion Beijing, international business daily and other print media have published more than 430 reports, newsletters, commentaries, photos and so on. China Daily, people's daily, economic daily, China business daily and other media also conducted in-depth reports on the exhibition.

CCTV, the Central People's broadcasting station, Liaoning radio and television station, Dalian radio and television stations and other television stations have broadcast over 100 news. Only Dalian TV has news, life, style, finance and other channels, from different angles to do the Expo, including CCTV comprehensive channel and news channel for 3 consecutive days to broadcast the hot news of the exhibition, which has not been seen for many years.

Phoenix, Jilin satellite TV, Liaoning satellite TV, China apparel network, China apparel talent net, world clothing.

Web sites and videos have also been broadcast on the Internet and satellite channels.

Judging from the overall situation of the report, there are many news reports, good quality and strong influence.