Shenzhen Fashion Group Will Appear At London Fashion Week

The 28th session London Fashion Week It will be staged in London, England, from September 14 to 18. In order to promote Shenzhen's clothing brands to go global and strengthen exchanges and cooperation between Shenzhen's fashion industry and the international community, Shenzhen Fashion Corps will reappear with a bright posture and set off a brilliant "Shenzhen fashion style in China".

London Fashion Week, which began in 1984, is the highest fashion event in Britain. In the past 27 years, London Fashion Week has developed into one of the four major fashion exhibitions in the world, with extensive influence, and has become "the platform where the best design talents in the world emerge". On September 17, led by Chen Biao, Vice Mayor of Shenzhen Municipal People's Government, and jointly organized by Shenzhen Economic, Trade and Information Technology Commission and Shenzhen Garment Industry Association, the "Fashion Shenzhen" series of cultural and economic activities will shine on the 28th London Fashion Week ("London Fashion Week Spring/Summer 2013"). The event was valued and strongly supported by the Embassy of the People's Republic of China in the UK, the London Municipal Government, the British China Business Association, etc. Ambassador Liu Xiaoming of the Chinese Embassy in the UK, Ms. Hu Pinghua and her wife, Counsellor Zhou Xiaoming, Chief Judge Bai Lewei of the British China Business Association (CBBC), relevant officials of the London Municipal Government, business elites, fashion media, senior fashion buyers Representatives of retail giants and fashion brand management organizations will attend a series of activities.

This year is already Shenzhen Fashion Industry For the fifth time in a row, she was invited to London Fashion Week. "Shenzhen Fashion" with unique oriental style has become a beautiful scene in London Fashion Week, which attracts special attention every year as an international fashion festival. In this fashion week, Shenzhen exhibition group will hold three series of activities, including Shenzhen fashion exhibition, business negotiation and media interview, London fashion week promotion conference and performance release of Shenzhen fashion industry in China. More than 20 well-known brand enterprises in Shenzhen, including Jixiangzhai, monsoon, pink and blue wardrobe, Liji, Oubailanu, Deng Hao, Deep and Shallow Garments, Beloan, Aite'ai, Mulan, Jesse, Huasi, Huitaijin, Xindier, Shaqiu, Shenxin, Bangchen, Boluo, Tama, Weijian, St. Louis Deng, Shenzhen Fashion Week Exhibition and media interviews will be held at the exhibition site of The Waldorf Hilton, London, near Somerset Palace, the main venue of London Fashion Week. Shenzhen fashion brands will fully communicate and cooperate with famous British and international garment and jewelry designers, garment enterprises, media and professional buyers to carry out a series of business activities.

At noon of the same day, the London Fashion Week promotion conference and reception for Shenzhen fashion industry in China will be held at the Waldorf Hilton Hotel. About 150 guests and professional media from the Embassy of the People's Republic of China in the United Kingdom, the London Municipal Government, the British Chinese Trade Association, the British fashion industry will attend. Prior to the promotion meeting, the trade needs of clothing enterprises in our city will be announced in advance, and senior market developers, senior fashion buyers (retail and wholesale) and representatives of fashion brand management organizations from famous European clothing enterprises with equal market positioning will be invited to participate in the negotiation. To create better communication space for one-on-one business negotiation between enterprises and lay a solid foundation for future substantive enterprise cooperation.

In addition, two well-known Shenzhen brands, Om and Jixiangzhai, will hold two fashion shows with oriental cultural characteristics and fashion sense in Freemason Hall near Somerset Palace, the main venue of fashion week performance, that afternoon. This time The fashion show It will show the top achievements of Shenzhen in the field of fashion design to European and even international fashion industry, media and professional audience, focus on the colorful modern clothing culture of Shenzhen, expand the influence of Shenzhen fashion industry in the international fashion industry, and bring infinite business opportunities for Shenzhen fashion industry.

From the first exploration of London Fashion Week in 2008 to the high-profile appearance at the main venue of 2011 Fashion Week, FASHION SHENZHEN "(Fashion Shenzhen) has created a whirlwind in the ancient and fashionable city of London. This activity is not only a grand exchange activity of fashion industry between China and Britain, but also a close contact between Chinese and British cultures. While promoting mutual understanding and understanding between Chinese and British people, it also laid a good start for Shenzhen to build an international brand. The event not only greatly enhanced the international influence of Shenzhen, built a broad platform for the growth of Shenzhen brands and designers, but also made important contributions to improving Shenzhen's city image and brand internationalization.