The New Pattern Of "Two Wheel Drive" Is Being Formed In The Pformation Of Jiangsu'S Textile Industry.

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It is proved again that the real economy is the foundation of a country or region.

Facing the complicated economic situation at home and abroad, and the uncertainty of global economic recovery, the Jiangsu provincial government has conscientiously implemented the central requirements, clarified and adhered to the general keynote of "steady progress, good and fast, and strive to maintain steady and rapid economic development". We must adhere to the three major industrial plans of the main direction of optimization and upgrading of production and development, and formulate and implement the "new industries multiplying, speeding up the service industry and upgrading traditional industries", providing an inexhaustible motive force for the continuous pformation of the real economy and "steady growth", and the new pattern of "two wheel drive" in the advanced manufacturing industry and modern service industry is taking shape.

Textile and garment industry

On the basis of working in the ranks of the trillions of industries in two consecutive years in 2010 and 2011, how to carry out and docking the work requirements of the provincial Party committee and the provincial government, continue to maintain a steady and fast development trend, and plan for industrial prosperity and development, is the common mission of the textile and garment industry in the province.

This year, the whole province

The industry continued to maintain a steady and fast development trend. In the first half of this year, the total industrial output value reached 596 billion 480 million yuan and the sales output value was 570 billion yuan. The scale of production and marketing continued to be the first in the country, with nearly 100 state-level famous brands and well-known trademarks. It wrote a lively article about the magnificent pformation of "made in Jiangsu" to "Jiangsu province" and "textile province" to "strong textile province".

In a sense, the textile and garment industry is a microcosm of the pformation and upgrading of Jiangsu's economic industry. It also shows again that tradition does not mean low end. As long as the modern industry means such as structural adjustment, technological innovation and brand cultivation, traditional industries can also be vigorous and continuous.

This year, affected by the external economic environment, the export situation is grim and the domestic sales growth has been blocked down. The economic operation of Jiangsu's textile industry has met with great challenges. There are 4 main problems: first, the reduction of orders, two of the increase in inventories, three of the increase in costs, and four of the decline in efficiency.

The Provincial Textile Industry Association has always adhered to the purpose of serving the enterprises, industries and serving the government, comprehensively analyzing the industrial development environment, advancing the industrial pformation and upgrading in depth, and leading the vast number of enterprises to meet difficulties and join together to fight together and jointly meet challenges and write industrial chapters.

First, strengthen resource integration, promote industrial linkage and improve industrial cluster advantages; two, implement brand strategy, create cultural connotations, and improve the soft power of industrial market; three, strengthen innovation drive, promote technological upgrading, and enhance industrial competitiveness; and four, strengthen market development, promote industrial exchanges, and improve industrial market leadership.

As an annual gathering of Jiangsu garment industry, which is an industry gathering, brand building and market development, the Jiangsu international garment Festival jointly hosted by the Jiangsu Provincial People's government, the provincial economic and Information Committee and the Provincial Textile Industry Association has been established since the late 90s of last century. After more than ten years' cultivation, it has become an important platform for the exchange and promotion of the garment industry in the Yangtze River Delta region and even the whole country.

Especially in recent years, with the cordial guidance of the superior authorities and the strong support from all walks of life, Jiangsu international garment Festival has always been on the forefront of the high-end and market of the industry, and gradually explored and formed the theme of "brand Jiangsu and fashionable Jiangsu". It led the Jiangsu International Garment Festival to grow and mature, and created a number of international brands that came out of Jiangsu, the country renowned for the world and the world, and trained a number of industrial clusters that could represent the highest level in the country, and nurtured a number of excellent talents who led the fashion trend and the development of the industry.

A series of orientated and diversified activities promote the development of industry and talents. In the design competition of Jiangsu provincial clothing colleges, nearly 1000 designers are breaking out of the cocoon. 40 fashion designers have gone through the four Jiangsu top ten designers competition to become mature and fashion oriented. The two fashion week of Jiangsu has gradually become a trend in the past, attracting the attention of the industry.

Looking back on the past 13 years of Jiangsu International Fashion Festival, it can be seen that the scale is expanding continuously, the brand level is constantly improving, the business atmosphere is constantly strong, the fashion creation is constantly improving and the internationalization degree is constantly increasing.

Today, it has grown into a national high-level exhibition of textile and clothing specialty.

The Jiangsu international garment Festival, such as high-efficiency performances, forums, negotiations and other activities, effectively helps textile and garment enterprises expand their market, promote their brands and enhance their strength.

At the same time, the clothing festival also reflects Jiangsu's determination to take the road of textile and strong province.

It can be said that the annual Jiangsu international clothing festival is a window to touch the pulse of Jiangsu and even China's textile and garment industry and explore the mystery of Jiangsu's textile and garment industry.

After more than 10 years of cultivation and development, Jiangsu international garment Festival and Expo has played an increasingly important role in promoting the cooperation between the upstream and downstream industries, promoting brand building, and guiding enterprises to upgrade and pform.

At the new starting point, how to give full play to the role of the exhibition in promoting the development of the industry, to promote the exhibition, how to achieve the win-win growth of the exhibition and the development of the industry is a question we must consider and explore in the new situation.

The key to a successful industry exhibition is to realize the brand management and management of the trade exhibition, and to maximize the value of the exhibition's brand. I think we should grasp the following three aspects:

One is the extension of functions.

To continuously strengthen the trade exhibition as the core function of an important trade platform, it will continue to extend and expand its two functions as "link" between upstream and downstream industry chain and domestic and international supply chain linkage, as well as industry science and technology innovation and brand construction display window.

In today's economic globalization, the exchange and sharing of information and industry will undoubtedly bring more space for the brand value upgrading of the trade exhibition.

We constantly do fine exhibitions.

At present, the Jiangsu international garment Festival has become a complete professional exhibition mode of apparel, home textiles, fabrics, design institutions and other industrial chains, and focuses on the core content of the exhibition.

Among them, Jiangsu fashion creative week, fashion show, buyer's procurement meeting, brand forum, competition event, new product release, and the exchange of famous teachers' works are the important products supporting core content.

It can be said that many activities are a powerful fulcrum for displaying products such as humanities, technology, and so on. It is a concentrated expression of information integration and industry wisdom.

We strive to create the exhibition brand of Jiangsu international garment festival with wide influence and industry appeal during the "12th Five-Year" period.

The second is to refine services.

Strengthening service is not only the consistent pursuit of the exhibition, but also the concrete embodiment of the exhibition brand value.

"One-stop" exhibition service: during the 10 years of exhibition, we gradually introduced professional visitors to the exhibition, set up the first day of the exhibition as the buyer's day, organized the activities of the exhibitors and merchants, clothing and fabric enterprises, designers and enterprises, introduced the use of color system and the publication of various trends in the exhibition area, and displayed the four in one interaction among exhibitors, buildings, exhibition galleries and sponsors; provided all kinds of information materials to the exhibitors and professional audiences in a timely manner, and information consultation and tracking services after the exhibition; continuously improved the supporting hardware such as rest area and business negotiation area; at the same time, actively used newspaper media, television, Internet, blog, micro-blog and other diversified media to carry out news publicity and provide a full range of services. We have been advocating "

In this fashion festival, we will strive to innovate our exhibition service products in terms of exhibition image, exhibition layout, humanized service and exhibition facilities.

Third, we must build together.

The participants of the exhibition include organizers, exhibitors, professional spectators, service providers, media and so on. To create the exhibition brand, we must first form a joint effort.

In the fourteenth Fashion Festival Expo, we will actively explore the balance point of the main interest points and interests of the exhibition in the exhibition booth layout, visual display, exhibition display, information release, environmental protection and low carbon concept, upstream and downstream products docking, and seek the unity of practicality, advanced nature and environmental protection on hardware, and seek the value convergence among different subjects in software.

We also pay attention to drawing lessons from the good practices and advanced experience of similar exhibitions at home and abroad, actively guiding the communication between professional spectators and exhibitors, organizing high quality spectators to come to the scene, fully respecting the intellectual property rights of exhibitors, creating a good interactive environment and value tacit understanding, and jointly creating and upgrading the exhibition environment and brand image.

The fourteenth Jiangsu International Fashion Festival will be held in Nanjing, the capital of ancient China, in from September 14th to 16th. It will still consist of three parts, namely Expo, 2012 Jiangsu fashion week and series activities.

Among them, the fourteenth China Jiangsu international garment and Home Textile Expo will set up 1400 booths, invite 400 overseas businessmen, 5000 agents and franchisees, and 20 thousand professional buyers.

The total area of the exhibition is 50 thousand square meters, which is divided into six exhibition areas: international exhibition area, brand exhibition area, fashion exhibition area, fabric exhibition area, clothing accessories and so on. At the same time, an international famous designer Gallery, an industrial chain docking area and an international procurement area are set up.

2012 Jiangsu fashion week will focus on strengthening the introduction of international fashion concept, strengthening fashion creativity and brand, and enhancing product value-added by design.

The series of activities focus on upgrading industrial orientation, embodying innovation and business atmosphere, and once again push the adjustment and upgrading of industrial structure into a new process.

At present, a large number of domestic and foreign textile and garment enterprises are registered to participate in the exhibition. The main textile and clothing areas in Jiangsu province will be presented in the form of exhibition groups and promote the image of industrial clusters.

We will organize the fourteenth Jiangsu International Fashion Festival to lead the new development of the industry, catch the new opportunities of market changes, strive to improve the level of exhibition run, innovate the form of exhibition, and make the international dress Festival more distinctive, richer and more influential, so as to contribute to the pformation and upgrading of the garment industry in Jiangsu and even the whole country.

It needs to be pointed out that this year's Jiangsu international garment Festival has set up many platforms in costume design, clothing culture, exhibition docking, online and offline and so on. It can be said that creativity is unlimited and business opportunities are limitless. The Jiangsu International Fashion Festival will continue to promote fashion creativity and upgrade the industry to the high-end by focusing on the role of brand and trade platform.

"12th Five-Year" is a critical period for our province to move towards a strong province of textile and clothing from a major textile and clothing province. We should continue to promote industrial restructuring and industrial upgrading in depth, speed up scientific and technological progress, strengthen the construction of independent brands, optimize the industrial regional layout, actively explore the international and domestic markets, and the prosperity of the garment and textile industry is the mission entrusted by the times.

We also believe that under the correct leadership of the provincial Party committee and the provincial government, the pformation and upgrading of Jiangsu's textile and garment industry will be more forceful and effective under the care and support of relevant departments and all sectors of society. The branding development of Jiangsu international garment Festival and Expo will be promising.