Shanghai Old Brand Shop Will Curtain Down, And UNIQLO Will Open Flagship Store.

Another Shanghai time-honored department store is coming to a curtain call.

Recently, he was informed that Huaihailu Road, Shanghai.

It is expected to close at the end of this year. Next, UNIQLO will take over the flagship store of UNIQLO.

With the end of Yongxin department store, there will be only 4 left over in the "twelve big number shop" in Shanghai.

Shanghai two hundred Yongxin Co., Ltd. is located in Maoming South Road, 887 Huaihai Middle Road, opened in April 1996. The company is jointly invested by Shanghai second department store and Hongkong Yongxin Department Store Co., Ltd.

It mainly deals with clothing and other department stores.

Yongxin department store insiders say the department store is closing at the end of this year. Most of the clothing counters are already familiar with the matter, but no formal notice of withdrawal has been received from the two hundred Yongxin company.

For the reasons for closing stores, the above insiders revealed that poor performance is the crux of the problem. There are too many fashion department stores on Huaihai Road, especially the Parkson Department store, which is closest to Yongxin department store. It is very competitive. Compared with Yongxin business department, where there are problems in investment and positioning, it has been in a state of low business for many years, which makes it difficult for them to continue to operate.

Reporters at the scene saw that the design of the mall's moving line was relatively dull, which made it difficult for customers to purchase desire, compared with the Pacific and Parkson fashion department stores.

Not many, many of them are not very mainstream brands.

"Apart from poor design of mobile lines and weak investment and marketing capabilities, the small size of Yongxin department stores is also a big problem.

The shopping mall has five floors with a business area of 10 thousand square meters. Compared with the current number of new department stores, the volume is not large enough, which will affect the display of goods.

Lian Fu, a financial analyst at time rich, pointed out.

After the closure of Yongxin department store, it will be taken over by UNIQLO. It plans to become the second flagship store in China after Nanjing West Road, and will also be the largest store in UNIQLO.

Shanghai has a very proud "twelve big number shop" before, but now there are only 5, one hundred, Hualian (100), six hundred and two hundred Yongxin and Shanghai nine hundred with the Hong Kong joint venture.

With the closing of two hundred Yongxin, there will be only 4 of the twelve number shops.

And these 4 families are not entirely dependent on their own business, for example, Shanghai's nine hundred most profitable department store is its joint venture Jiu Guang Department store.

One hundred, which has been relying on its own business, has also shrunk. Recently, the first department store has also been evacuated from Huaihailu Road.

"The area is too small is a common disease. First department store and Yongxin department store evacuate Huaihailu Road have business area problem, now department stores at least 20 thousand square meters or more, old brands are hard.

Besides,

The limitation of the state-owned mechanism is that the strategy is not marketization, and the burden of the old staff is also heavy, and its service consciousness is relatively poor.

Moreover, the electricity supplier has developed rapidly in recent years. There are problems in the operation of the old department stores even in the physical stores, making it even more difficult to develop the electronic platform business.

Cheap wave analysis.

The industry pointed out that clothing brands went out of stores in the past few years and became a trend of their own shops. In particular, a large number of flagship stores, which represented brand image, made clothing brands like UNIQLO, GAP, H&M and so on occupied a number of high quality stores, which also brought pressure to the time-honored department stores with less competitive strength.