Beijing Clothing Market Or Farewell Practice Booth Era

Previously, including

"Booth" in all kinds of stalls, goods at a glance, the price is cheap, real people naturally like it.

But with the development of the times, everyone's consumption concept is gradually upgrading.

As a result, Beijing's clothing "booth" has also adapted to the trend into a boutique shop.

"I am the last garment in Beijing.

"I am the last garment in Beijing City," said Wang Yizhong, a fashion dealer. Every time he talked about this topic, he was all excited. "This is not my own seal. It is my colleagues around me who say so."

Wang Yi - Chung, who once worked for ten years in women street, is the last owner in the market to turn clothes into boutique shops.

The market for women street is also the last one in Beijing's urban area.

"Ten years, it is not too short to say that long, but the ten years of" stall "career witnessed that I became a well versed boutique owner from a small boy who had entered this trip.

This is also my ten best taste. "

Wang Yi Chung said with a slight emotion.

After the Spring Festival this year, with the last round of pformation of women's street, Mr. Wang, who has accumulated ten years' experience of "practice booth", finally set up his own boutique.

Speaking of the changes in the past "training booth" era, he told reporters that in fact, he became a lot.

First of all, from the source of goods, from the previous "price first" to the "quality first choice", the requirements for the style, material, cutting and workmanship of the clothes are further improved, and the goods in the overall grade are larger than the "training booth" stage.

"I was the last one to change it, I just couldn't bear it.

Now, when a person is in a shop, he is still in a trance like a movie.

However, as a businessman, the interests still triumphed over nostalgia.

Mr. Wang said: "the key is that the people do not recognize the" booth "now, or the current boutique business is good, customers more trust and respect for us.

In the past, "when stalls", many of their customers wanted to buy goods when they wanted to get some better quality products. Now they have boutiques, and customers have increased a large number. They not only spend a lot of time, but also introduce their friends frequently.

Interestingly, although she lives in "women's street", Wang's business is men's wear.

He explained: "a lot of women go shopping with their boyfriends or husbands. Many people will come in and buy some men's clothes, while women's streets sell fewer men's shops, but that's exactly my advantage."

Once the "booth" unwarranted "hodgepodge"

In contrast to Wang Yi Chung, Tang Zhenjun, executive deputy general manager of women street, changed the market from "booth" type business to

In the form of management, there is a drop of sensibility and a little more reason.

"I have been in the women's street for ten years. I feel very sentimental about the past, but I can't bear it. But the environment has changed, and the consumer's concept has changed, forcing us to change."

Tang Zhenjun told reporters that the Beijing women Street clothing exchange market was established in September 22, 2001, which is jointly invested by Beijing Nanyang Laitai Investment Management Co., Ltd. and Hongkong Weixin group company.

Located in the golden center of Tian Ze road and third embassy area in Chaoyang District, Beijing, it has been very famous in Beijing since its opening. It attracts many customers and tourists from home and abroad every day.

But he confessed that the women's street before 2011 was still the traditional "booth" distributing center. Because the items sold in the early market stalls were mainly women's clothing and women's articles, they named the women's street.

Once, clothing sold here is cheaper and the quality of products is uneven.

It is also because of the widespread inaccuracy of positioning, low grade of goods, poor operating environment and "feminine flavor" that some stalls have been closed down, and women's streets have been in crisis for a while.

In addition, with the development of the times, online shopping has begun to enter people's life, and the shopping environment around the business circle has been improving. The brand and quality of the products have been improved. The women's street sandwiched in the middle is more difficult.

The choice of women's street

"In the face of difficulties, our choice is to build up our strength."

Tang Zhenjun described women's street as the courage to turn from "booth type" to boutique shop.

The tide has changed, the consumption concept of consumers has escalated, and consumer demand has become more diversified.

From the "booth" to the boutique, it is not just a simple hardware change, but also requires strict management and upgrading of the soft environment.

In order to adapt to the changes in the way of operation, women's street management has strengthened their sense of service, trained the existing businesses in phases and batches, and sent out businessmen to take up upstream collective purchases such as Guangzhou, Shenzhen and Hongkong.

Tang Zhenjun told reporters that the pformation of women's street products greatly improved, and the formation of its own mainstream and characteristics, street Korea and Japan, 80% of Korea's commodity direct purchase Korea, Europe and the United States street also has 20%-30% products for Europe and the United States.

The rebuilt blocks are decorated with American style, and dozens of square meters of boutiques are several times larger than the original 5 square meter "booth".

The total number of merchants has also decreased, and management has made targeted choices for merchants in the process of re leasing.

Only those who have enough financial strength and who have more than 5 years' experience will be able to enter. At the same time, they must pay five thousand to thirty thousand of the entry fee and raise the threshold.

In the process of leasing, merchants (including tenants) also need to provide goods and resources.

The specific circumstances, the low quality of products will be ruthlessly rejected.

After replanning and design, women's street has been pformed since 2011. After the Spring Festival this year, the last street was pformed.

Today, the women's street has turned into a business area of over 1.3 square meters, with a total of more than 700 boutiques in the retail market. The scale of women's street is the first in Beijing.