Ten Luxury Clothing Brand GUCCI GUCCI Development Process

Gucci, read u:tri:, is a Italy fashion brand, founded in 1921 by Gucci Ao Gucci in Florence.

Gucci's products include fashion, leather and leather.

Watches, neckties, scarves, perfume, household products and pet products. Chinese plations are GUCCI and Gucci.

GUCCI fashion has always been famous for its high quality, luxury and sex appeal. It has become a wealthy consumer of the upper class with the brand image of "identity and wealth". It has always been appreciated by business people.

GUCCI is now the largest fashion group in Italy.

development history

Licensing period

In 1919, Italians Guio Gucci lived in London and Paris, and he was impressed by the taste of local fashion people.

When he returned to Florence in 1921, he opened a shop specializing in high-end luggage accessories and equestrian supplies, selling exquisite leather products made by the best local craftsmen and marking GUCCI (GUCCI) on them.

In just a few years, the store attracted a group of customers with backgrounds at home and abroad.

This great success prompted Guio Gucci to open his first branch in Rome in 1938.

Slump period

After the end of World War II, due to the lack of raw materials, GUCCI designed a handbag with bamboo knob instead of leather handle in 1947, which is still a classic design.

By 50s, the red, green and red stripes from the horse's belly were used as accessories decoration patterns by GUCCI, thus becoming another logo design of the brand.

Rise

In 1953, GUCCI's brand reputation was in the ascendant.

This year, GUCCI Europe GUCCI died, and the company's New York branch opened in the same year. It marks GUCCI's attack on the global market.

In 60s, with the establishment of GUCCI London, Paris and Florida Palm Beach Branch, the Italy name brand, which represents fashion and taste, has gained a foothold in the world's most important market.

By the end of 60s, "GG" became GUCCI's brand logo.

Expansion period

In 1970, GUCCI's global expansion points to the Far East, and Hongkong and Tokyo have their own stores respectively.

In the early 80s, GUCCI's leadership was controlled by Maurizio GUCCI, but at that time, the internal disputes of GUCCI family affected the development of the company, and GUCCI's brand image began to decline.

In 1990, American Tom Ford joined GUCCI to become a company.

Creative director.

His arrival heralded the beginning of GUCCI's revolutionary pformation.

Transformation Period

In 1994, Tom Ford was appointed the creative director of GUCCI group. In March of next year, he launched the silk shirt, Ma Haimao jacket and velvet trousers that made her famous, creating a brand new image of modern, sexy and cool.

Tom Ford made great efforts to rectify GUCCI and pform the traditional brand into a new modern endorser, making GUCCI a fashion representative of the younger generation.

In 90s, Europe and America

In the trend of brand pformation, GUCCI is undoubtedly the most successful in redefining its position in the fashion industry.