The Decline Of European And American Markets Has Prompted Foreign Brands To "Run Horses" In China.

Before the end of this year, a Norway cod liver oil company, which has over 150 years of production history, will sell its products in China.

And a very important driving force for them to enter the Chinese market is

Brought about by the atrophy of the European and American markets.

"In recent years,

There is a growing interest in entering the Chinese market, especially after the financial crisis.

Huajia, President of Dachang, China, told reporters that more and more brands are trying to open up the Chinese market, whether through market expansion service companies or agents themselves.

Matsumoto Chuku, general manager of the Japanese cosmetics brand cherry workshop, said that all the commercial forms in Japan are going downhill. Only the drug market can maintain nearly 10% growth. However, the annual growth of the Chinese medicine market is about 30%, and the gross profit is as high as 30%.

Including Welcia, Fuji pharmacy, Kai Kai Lai, and other Japanese cosmetics companies have been to the Chinese horse racing enclosure.

Miss Chun Zi, who is engaged in fashion design in Shanghai, has revealed that nearly 200 Japanese garment enterprises have moved to China recently, and each household has received tens of millions of yen in government funding.

This reporter learned that a large Japanese fund company is seeking to buy several high-end residential buildings in Shanghai to build Japanese communities for Japanese workers working in China.

The strong consumption power and the rapidly growing economic strength of Chinese people have also made some foreign brands attempting to open the Chinese market unrealistic expectations.

"They would think that even if a Chinese buys only one pen, 1 billion 300 million Chinese will be a big market."

Hu Yanrong said.

In fact, the reality of the Chinese market is not so simple.

First, many international brands have entered or are about to enter the Chinese market, where competition has been very intense. Two, China has a vast territory, and the business models needed everywhere are different.

Therefore, the cost and risk of commercial activities in the Chinese market are significantly improved.

However, China's economy itself is also facing enormous pressure, and various uncertainties are intensifying. Will this affect the promotion of consumption power and the pace of foreign brands entering the Chinese market?

Hu Yanrong said that in the past, economic growth has created considerable consumption power in China, and this spending power will continue. Compared with other markets in the world, China is still an attractive area, though there will be challenges.

"After all, the attractiveness of the local market and other markets of foreign brands has been relatively low, and the development space has been very limited."