Forum On Specific Enterprises In Jiaxing, Zhejiang: How To Accelerate Transformation And Upgrading Of Garment Enterprises

Market economy is always full of opportunities, but it always favors strength and innovators. Although this year's economic situation is uncertain, many enterprises in our city have delivered a satisfactory answer on the transformation and upgrading. City specific enterprises held the day before yesterday Forum On the above, Wu Fang Zhai, Garcia Bela, Jiaxin silk, wo Xin industries and other enterprises have described their own transformation and upgrading initiatives. Among them, clear strategic positioning, increasing product and technological innovation, and taking the road of brand have become the most frequent keywords.

"You are truly a leading agricultural enterprise, a typical small business." This is the affirmation made by Premier Wen Jiabao when he visited the five Fong Zhai group on the spot.

"The affirmation of the prime minister has strengthened our confidence in the transformation and development of the old brand enterprises." Li Jianping, chairman of Wu Fang Zhai group, told reporters.

The way of transformation and upgrading of the time-honored enterprises is to choose the "outside intelligence". First of all, we should clarify the development strategy from the strategic perspective. Li Jianping said that recently, the world famous consultancy company was hired by Wu Fang Zhai, Roland Begg carried out a comprehensive strategic assessment and analysis for the enterprise. "Through sorting out, we have strengthened two strategic objectives: first, to build the leading industry of the rice products industry. brand The two is to create a famous brand of Chinese fast food chains. Leading brand positioning is the top 3 in the country, and the positioning of famous brands is the top 10 in the country.

In the future, Wu Fang Zhai will finish these two goals in 3 stages in 3 years. The first stage will focus on completing private and listing financing, making fine and solid zongzi industries, and further improving the profitability of the rice products industry. The second stage will focus on consolidating the leading position in the zongzi market while vigorously developing the fast-food chains and rice products industries. The third stage is to achieve the same progress of rice dumplings, restaurants and rice products.

"Wu Fang Zhai" was born in 1921. Our goal is to achieve the goal of "100 billion in the hundred years" by 2021. Li Jianping said.

Different enterprises have different choices about how to achieve transformation and upgrading and maintain long-term vitality. As a national high-tech enterprise, the company has been committed to product innovation. Even in the uncertain economic situation, the pace of innovation has never stopped. This year, the company and its parent company completed the acquisition of a commercial compressor manufacturer in Spain, and will further extend the product line to the commercial compressor field in the future.

In the same way, wo Xin industries also put its development vision on the horizon. environmental protection Facility area. "Transformation is not easy, or consider product upgrading and technology upgrading." He Xin Industrial related responsible person told reporters that in the market downturn, the company seized opportunities, bought a chemical machinery plant, ready to enter the field of environmental protection facilities, to create new growth points.

Others choose to win the market with their brands. In Jiaxing, Ya Ying clothing is a successful example. Like ya Ying, Jiaxin silk is firmly on the road of brand building. "Always making clothes for others, your heart is unwilling." Xu Hong, general manager of Jiaxin silk Limited by Share Ltd, said.

Reporters learned that in recent years, Jiaxin silk actively develops its own brand and domestic market. At the same time, in order to carry out the fashion, differentiation and high-end strategy of the company's products, Jiaxin silk has launched a new fashion brand, DISETA, to hire famous designers in Italy to speed up the R & D, design and promotion of fashion brands, and strive to open up new horizons in high-end silk fashion brands.

"At present, sales have started in Beijing, Shanghai and Wuhan, and sales have been rising continuously in the past few months." Xu Hong told reporters that in order to cooperate with brand marketing, Jiaxin silk also started testing e-commerce in the second half of last year. Last year, it completed sales of 15 million yuan, and this year it will strive to achieve the goal of selling 30 million yuan online.