Dongguan'S Domestic Shoe Companies Try Waterline Marketing On Micro-Blog.

Under the setback of the processing trade, SMEs are in urgent need of an entry to open up the domestic market. As a new channel of dissemination, micro-blog has become a good choice for Dongguan enterprises.

At present, almost every brand name enterprise in Dongguan is selling brand with micro-blog, and micro-blog has more than 10 enterprises.

Most of these enterprises are using micro-blog to promote their products and corporate image, and fans have a great sensation.

"Cartoon doll bouquet, 89 yuan postage", "a lover shirt, representing 50 years of unchanging love..."

When micro-blog came to Dongguan, many netizens could receive all kinds of micro-blog marketing advertisements. Through investigation, we learned that micro-blog was very popular with enterprises in the world. Many enterprises regard it as a channel of tree brand and tree prestige.

The head of the Dongguan Electronic Commerce Association said micro-blog has risen to the breadth of the whole society, but the information released by micro-blog is inaccurate. Fans should be identified by the third party.

At least 100 thousand companies use micro-blog.

A certain city of Dongguan

Last year, the brand has just been created. Miss Chen, the boss lady, has registered micro-blog, and released relevant information about micro-blog by using e-commerce platform to promote her brand.

"3 months ago, when we launched a mail trial campaign at Taobao mall, the fans reached 50 thousand. We insisted on sending a product through micro-blog every day. There was a visitor from Shandong who didn't know where to find my phone number and said it would be my brand's Shandong general agent.

After another day, another Guizhou guest called and said he wanted to be the general agent in Guizhou.

Miss Chen said that in recent days, he had received many calls for agents. However, because they had never thought that the effect of micro-blog marketing was so good, they did not do the relevant plan well. "We wanted to make a name in Dongguan first and then go to other provinces."

After tasting the sweetness of micro-blog, Miss Chen is making plans to push the brand to other provinces.

Dongguan Electronic Commerce official said that at present, almost every brand selling enterprise in Dongguan is selling brand with micro-blog, plus some wedding photography shops, clothing stores, etc., and micro-blog has more than 10 business groups.

Most of these enterprises are using micro-blog to promote their products and corporate image.

Fans should open their eyes to distinguish true and false.

In the use of micro-blog, you "powder" me, I will also "pink" you, but in the process of online shopping, in the face of the other party's preferential information, if not carefully distinguish, it is easy to be cheated.

Miss Huang, who works in Houjie, Dongguan, likes to go shopping online. When she sees a discount shop, she will add fans to each other.

As early as two months ago, a shoe shop in Dongguan issued discounted information on micro-blog. The original price of 256 yuan sandals sold for only 35 yuan, and Miss Huang bought them. The other party sent shoes the next day. After opening the package, Miss Huang suddenly felt cheated. Not only the style of the shoes was different from that of the photos, but also a piece of leather had already fallen off from the foot, showing a yellow foam.

Miss Huang hurriedly contacted the seller to refund the money, but the other party only refused to refund the money.

In this case, Miss Huang no longer believed in the preferential information released by micro-blog, the shop owner. "No matter how beautiful the photos are, how good the materials are, they have not seen them in the store, but they still can't believe it."

"As far as I know, China's current

The number of users has reached 250 million, "Xiu Yi Yi, President of Dongguan E-Commerce Association, said," the development of micro-blog in Dongguan in the past two years is a barbarous growth trend. Everyone is following suit, some enterprises are doing well, but more enterprises are confused and superficial.

He said, in order to achieve the purpose of marketing, some enterprises released micro-blog information, such as sensationalism and falsehood. As a fan, they need to analyze the information released by the company calmly and distinguish the true and false information.

The positioning of communication needs to be clear.

The president of Dongguan Electronic Commerce Association Xiu Xi Yi suggested that micro-blog should first consider micro-blog's communication positioning and publicize its business, website or product.

Subsequently, concern and follow are the basic rules of micro-blog. Enterprises can use micro-blog to discuss related products and services, participate in discussions and express their views, and constantly update information to attract popularity and fans' attention in micro-blog.

Once successful, enterprises will have enough influence and inexhaustible resources. They will be able to send and manage updated information well, find business opportunities in communication, and make pactions to help enterprises achieve product sales targets.