The New Market Of Autumn Shoes Will Enter The Market.

Reporters visited Chun Cheng shopping malls to find this year.

The price of new label is basically the same as that of last year, but compared with the same period in previous years, the discount rate is unprecedented.

According to industry analysis, the occurrence of this phenomenon is closely related to the weather changes this year.

Stable price / discount activities, business sales prospects bright

Compared with previous years, when new products are listed, the price of products generally increases as a result of the increase of raw materials, labor costs and pportation costs.

However, the price of new shoe labels has not changed much compared with that of last year, and even a few brands of some brands have been slightly lowered.

The first floor shoes are new products in autumn. They charge 200 yuan for 100 yuan or 200 yuan for 130 yuan. The Yatai Fuyuan shopping center has a negative level of women's shoes, which costs 100 yuan or 50 yuan or 100 yuan, which shows that the discount of shopping malls is attractive. "According to the previous two years shopping experience, I think customary autumn footwear new products will be listed at a relatively high price, but recently, when shopping, it was found that not only the price was almost the same as last year, but the discount intensity was still very large.

I have just bought a pair of autumn shoes with a price of 1039 yuan, which is only 500 yuan after the discount. I think it is very cost-effective.

Compared with anti season promotions, prices can not be too much. "

Miss Liu, who is queuing up for checkout, told reporters.

Sales in the first half of the year are sluggish weather or major causes.

According to the hygiene officer at the first floor of Yatai Fuyuan shopping center, she is now participating in such a big discount in the first half of the year, which is mainly related to the sales volume in the first half of the year.

"Sales of shopping malls are generally not ideal this year. Besides the market dynamics, the weather also accounts for a large proportion.

The temperature should be warmer in April, but the cold and cold current is not going to go in the spring.

Sales have been greatly affected.

In the summer of June, it continued to rain, causing sales to suffer two hits. So in the first half of the year, shoe manufacturers accumulated a lot of stock and the capital flow was not good enough.

Therefore, in the autumn, merchants take into account the annual sales task and product production cycle, and other factors, are afraid to take risks to implement the price increase behavior, we all strive to seize the autumn and winter market, pulling the whole year sales volume.

Nowadays, more and more consumers complain about expensive products, and businesses also call it difficult to do business.

Wu, who has many years of experience in shoe sales, told reporters that since 2009, the continuous improvement of raw materials, manpower and pportation costs has led to repeated rises in commodity prices and a smooth pition this year.

"Businesses are also worried that prices and sales will be inversely proportional to the phenomenon.

Now there are more and more people online shopping, all big brands have flagship stores on the Internet, the new money and the cabinet are listed synchronously, the price is very low, and the sale of the entity store has a great impact.

The future business market needs to be changed before it becomes stable.

According to Professor Jin, Professor of economics, Northeast Normal University, not only the shopping malls, but also the economic situation of various industries this year is generally not very ideal. Just like the electricity supplier war that happened not long ago, the online discount led to a comprehensive reduction in the prices of the physical stores, which made the market of home appliances unprecedented tension.

He analyzed that the business market must go through a new round of changes in the future, and a new pattern of storm will make the future trend of major brands stable.