Wenzhou Shoe Industry Takes Four Steps To Resist The Transformation And Upgrading Of "Cold Winter"

Influenced by the slowdown of global economic recovery, the intensification of the European debt crisis, difficulties in financing and increased costs, Wenzhou The growth rate of export and sales revenue of the city's shoe leather industry is declining, facing severe challenges. According to Wenzhou Shoe Leather Association, in the first half of this year, 800 shoe enterprises were stopped or semi stopped due to poor business, accounting for nearly 30% of more than 2700 shoe enterprises with tax records. Customs statistics also show that Wenzhou's export of shoes and boots in the first half of the year fell 1.3% year on year. It seems that the transformation and upgrading of Wenzhou shoe leather industry is imminent in the face of export "cold winter". The following four aspects can be taken into consideration in terms of transformation and promotion:

"Transform" the business model, "upgrade" and strengthen the confidence in specialized businesses. At present, many shoe enterprises in Wenzhou have set foot in many fields such as real estate and investment. Due to the extravagance of the industry and the distraction of investment, there are few enterprises that really do their own main business and do well in diversified operation. The reason is that enterprises "do things they are not familiar with". The manufacturing industry has persisted for 10 to 15 years, believing that it is both Chinese and global. Therefore, the more difficult the time is, the more we must adhere to the real economy, the more we must adhere to the confidence in doing the main business. We should be able to withstand both temptation and loneliness.

Turn Marketing The sales model of "lift" multi leg walking. The market is the first, big boss of big market, small boss of small market, no market will go bankrupt. At present, the market structure of some shoe enterprises in Wenzhou is relatively simple, "poor" and "one legged", and subject to the "face" of customers, the ability to resist market fluctuation risk is weak. As the saying goes, the east is not bright and the west is bright. Therefore, from the perspective of long-term development strategy, enterprises should take the initiative to open up "horse drawn carriages" in domestic and foreign markets, so as to walk on multiple legs without hanging from a single tree. The market does not believe in tears. Whoever first seizes the market opportunity and occupies more markets will be able to avoid operating risks first.

"Transform" R&D, "upgrade" core competitiveness and voice. At present, Wenzhou OEM Shoe enterprise meet the eye everywhere. On the surface, these shoe enterprises' labeling is a "knock on knock" activity, among which there is no lack of potential for process and technology improvement. While making "wedding clothes" for others, we also need to have and master our own voice in research and development, design and other aspects, especially in the research and development of new materials, new processes and other footwear technologies. Having its own technical voice is equal to having the core competitiveness of the enterprise and grasping the bargaining chip with the "owner".

The strategic relationship between enterprises and customers will be upgraded by "transforming" the type of cooperation. It is better to enjoy the cool under big trees. We should develop and consolidate strategic partners with strong financial strength, strong sense of cooperation, and good reputation. In the long-term strategic cooperation, we should promote mutual development. The strategic cooperation supply alliance is like getting married, far more than falling in love and being a lover. Because you can't live without me, I can't live without you.

Development is the absolute principle, and it is difficult not to develop. Transformation and upgrading is a means, whose fundamental purpose is to improve the profitability and reduce costs of enterprises. The more difficult times Wenzhou shoe enterprises are in, the more they should adhere to the concept of development, do not wait to rely on blame, concentrate on construction, and concentrate on development.