ZARA Is Accused Of Copying New York Artists' Graffiti

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Spain clothing It is not the first time that ZARA, a retail giant, has been exposed to plagiarizing big brands. Patrick Waldo, a New York artist, raised the question this time. Patrick Waldo said that ZARA copied one of his iconic designs and applied the pattern to a T-shirt.

As early as 2010, Patrick Waldo was inspired by people who often saw graffiti on the advertising screen in the subway in New York. He thought that it was not good to write letters on the faces of the characters in the advertisements. It would be more interesting to write letters on the lips of the heroine like a beard. Therefore, he practiced in magazines and albums every night, and then boldly painted "mustaches" on the faces of all the advertising heroines in the subway, and was arrested by the New York police in June 2011 for this behavior. These graffiti have also become Patrick Waldo's landmark creative works.

　　 ZARA The design of T-shirt is quite similar to the idea of graffiti, but the heroine has changed into a pencil drawing of a skeleton. Patrick Waldo expressed strong dissatisfaction and anger to ZARA on his microblog and asked for compensation, but he also said he would not file a lawsuit on this matter.

It is not uncommon for ZARA to encounter plagiarism doubts. In 2007, a street artist claimed to have been embezzled by ZARA; In 2010, a French lady sued ZARA for stealing her photo and printing it on clothes On.

Copying and improving, and putting it on the shelf quickly, these are exactly Fast fashion The lifeline of brand development. Powerful designer The team traveled around the world in major fashion weeks to make new revisions based on major fashion trends. In just a few days, they were hung in stores and sold at a reasonable price.

In the fashion industry, plagiarism is very difficult to define and judge, and it is also difficult to restrict in law. For the current situation of the industry, good brands and designers can only focus on product quality and stable and loyal consumer groups.