Warehousing Sales Is A New Channel For Garment Enterprises

China's channel market is being owned by all.

As a strategic plateau.

As the most growing consumer market, it is not only related to the future development of some garment enterprises, but also to the current survival.

The market is huge, but the competition is fierce.

As a result, there are many marketing activities in the channel market, but unfortunately, most of them can only be dealt with by two cards: one is the price, the other is the two gift.

There are basically two types of communication Tonality: one is hoarse and the other is tender.

The marketing departments of various enterprises are racking their brains and planning, but stripping their gorgeous coat is nothing more than a price and a gift.

However,

It should be a place full of inspiration. The innovation of marketing mode is much more attractive than the selection of marketing tools.

In the late 70s of last century, a famous movie "Caravan" was staged in India. The Gypsies were sitting in a big car carrying songs and dancing in the town. Their passion and vitality infected everyone.

A "line" is the characteristic of a caravan.

In the Tang Dynasty, there were "merchants" in the Tang Dynasty.

I can not find out from what time, traders and traders become different marketing concepts of modern business, and merchants as subversive traders have become a concept of active marketing.

Selling and selling temporary villages in mobile villages and towns

Terminal, carry out promotional activities; the second is phased network sales, using "sweep the streets" approach, combined with the fast moving consumer goods distribution mode, through mobile trucks, on-site development and distribution of outlets, through dot density construction and marketing activities to follow up, to promote real channel trafficking.

The first mode creates a more liquid and targeted marketing mode that is closer to consumers. Everything is back to the root, simple, simple and warm, but very effective.

Here the brand is redefined by consumers, but your performance quality, professional service and brand power are consumers' experience and inspection.

When you recommend their products to your hometown folks, the gap between communication is crossed.

The second mode has laid a new commercial relationship with dot merchants. Based on market demand, the entry threshold has been lowered, real sales have been encouraged, and a higher level of business relationship has been gradually established.

Terminals are everywhere, and warehouses can also become marketing platforms.

When more customers are turned into target groups, they do not need to spend too much space to lounge customers, but let all venues and facilities serve real trafficking.

The sale itself conveys a clear and strong signal to consumers: competitive prices, reliable sources of supply, and more models.

What we need to do is not to compete with peers in a traditional terminal, but to attract more customers to our sales platform in a more novel way. When we find our customers in a broader area outside the shopping mall, we do not have to stay behind the counter of the mall to compete with competitors to wait for customers to come.