Digestion Of Garment Inventory In Garment Enterprises' Channel Management
Inventory has always been suspended.
Clothing enterprise
Or the sharp sword on the dealer's head, under the changeable market situation, if the product development department of the enterprise fails to judge the market situation, it will lead to the backlog of goods and become the indescribable pain of enterprises or channels.
Although some clothing companies have changed their strategies and implemented order systems, there are risks. If dealers fail to make judgments, the goods will be backlog on the channels.
How to reduce the pressure of inventory and let the channel go to light?
How is the stock produced?
Inventory generation is caused by many factors. The key lies in management and objective understanding.
At the dealer level, it may sometimes be a product that the agent is pressing on the job. Sometimes the terminal does not display the goods according to the display position and display guide. The familiarity and sales skills of the terminal store are still to be strengthened, because the quality of the shopping guide directly affects the sales volume of the goods, and the terminal network store does not do any data analysis when replenishing the goods, while some of the commodities that are not doing well in some areas often subscribe too much, resulting in a backlog.
For manufacturers, some work needs to be perfected, and it will also directly affect the circulation of commodities, such as whether the network is maintained well, whether the goods themselves adapt to the regional market, the slow speed of goods loading and so on will also lead to inventory production.
Scientific development planning can effectively reduce inventory.
No enterprise can avoid any inventory situation.
Therefore, in order to avoid the risk of inventory, enterprises must do a good job in the production planning of products and minimize them.
Stock
。
If an enterprise is in operation, product development depends on market demand rather than blindly planning commodities based on past experience.
We should make good sales forecasts and market analysis. For the development and planning of commodities, enterprises should give guidance to ordering or allotment according to the specific circumstances of customers, strengthen the planning of production, and load goods according to climatic characteristics, and enhance the quality and quantity of channels according to the characteristics of products, enhance the information communication of the market, understand the consuming habits of the market more, and adjust the products that are not suited to the market in time.
Only in this way can we avoid risks and minimize inventory.
Agents should play a role as a bridge.
How to reduce and digest inventory, agents play an important role in the entire sales chain. We should really play a bridge role, feed back market information to the upper enterprises, let enterprises know the market consumption trend in time, and make good planning of commodities ahead of time.
We should create a market with the terminal providers, safeguard the interests of the terminal providers, and create a brand image so as to achieve the goal of win-win.
From the point of view of service, manufacturers and agents should understand what the terminal providers really need.
Such as policy, training, price and so on.
Terminal providers must do everything they can to deal with or sell on the spot, whether they are enterprises or agents, they must really cultivate the terminal and enhance the profitability of the terminal.
Such as store image, shopping environment, promotional activities, shopping guide training and so on.
Only when the terminal can make profits can we digest the commodities quickly, let the channels flow smoothly, and let the products sell well.
How to digest inventory, we need to operate in many ways.
How to digest inventory enterprises need to find another
channel
For example, some manufacturers have overseas relations and sell products through such channels.
So as to digest products from the source.
Also, enterprises should have measures to deal with, timely promote sales and encourage employees to sell products that are not well reflected in the market, such as using holiday promotions to digest inventory products.
We should strengthen the channel development and maintenance, and let the commodities flow quickly. Because, as the market changes, we can seize the characteristics of the season's sales, and let the products of the season digest in the season, so we can effectively reduce the inventory.
- Related reading
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