Reflection On The Brand Market Marketing Caused By The Sentencing Of Overseas Luxury Brands

Beijing flight attendants who left their jobs for many times brought the republic of korea The cosmetics purchased by the duty-free shop entered the country without declaration. The court found that she had evaded the customs import link tax of more than 1.13 million yuan. Recently, she was sentenced to 11 years in the first instance for the crime of smuggling ordinary goods. This case has pushed the low-key purchasing industry to the forefront of the wave. Online purchasing is suspected of smuggling and may become the target of the relevant domestic departments at any time, which makes these practitioners feel uneasy and many overseas purchasing agents are willing to withdraw. Some experts suggested that the legislation on online overseas purchasing should be improved as soon as possible.

　　 Under the severe punishment, the merchants have the intention to withdraw

After the case of "the former stewardess was sentenced to 11 years for evading millions of taxes when she bought cosmetics on behalf of others" (hereinafter referred to as "the former stewardess was sentenced for buying cosmetics on behalf of others") was disclosed by the media, it caused quite a shock among the sellers and buyers who bought cosmetics on behalf of others overseas, and the public and online stores were all saddened by this. Li Guoqing, CEO of Dangdang, posted a microblog saying that online purchasing is a new thing. No matter what regulations, they should be implemented from the date of official promulgation, and the past should not be investigated!

According to the survey launched by this news, 14.8% of netizens (372 votes) expressed "support, tax evasion is illegal, and this is an example"; 25.1% of netizens (631 votes) said "No, online shopping is a new thing, and we should let bygones be bygones"; 58.8% of netizens (1481 votes) said that "it is recommended to improve laws and regulations, so that online purchasing can be based on laws".

Although the majority opposed the sentencing and proposed to improve the laws and regulations, there have been some overseas purchasing agents on Taobao.

The reporter searched the home page of Taobao for "overseas purchasing" and found that there were nearly 110000 kinds of goods to choose from, and the Taobao Global Shopping Channel was also operating normally. The customer service staff of several stores said that the goods were purchased from duty-free counters in airports or shopping malls in Japan, South Korea, Europe and other places. When talking about being punished for purchasing on behalf of others, many shopkeepers feel uneasy.

"Many overseas purchasing agents are overseas students, so they are just to earn some money. But this year, there are more and more restrictions on overseas purchasing agents. Now, they say that it is illegal to do purchasing agents, and the sentence is only 11 years. Is it the end of the business?" A cosmetics purchasing agent told reporters that she planned to sell the existing products as soon as possible, and then turn to other businesses.

An overseas purchasing agent who operates famous watch brands such as Timex and CASIO said that he was confused about the development direction of the purchasing agent industry because the stewardess who left office was sentenced to 11 years' imprisonment.

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　　 Overseas purchasing agency suffered another heavy setback

"The former stewardess was punished for purchasing on behalf of others" is only one of the signals that the relevant departments strengthened the supervision of the overseas purchasing industry this year.

In April this year, the General Administration of Customs issued a new regulation to adjust the dutiable price of inbound articles, and at the same time, it stipulated that overseas express enterprises should not go through formalities as inbound postal articles for parcels sent through EMS customs clearance. Only packages delivered to China Post for delivery in the mainland through the postal enterprise of the other country can be used.

It is understood that, Purchase on behalf The main entry routes of goods include regular cargo transportation, private parcel post, personal carrying customs clearance, etc. Previously, goods entered China in multiple batches through EMS customs clearance through transshipment companies. The new regulations suddenly interrupted the business of most trans shipment overseas logistics companies in China.

In addition, all overseas express companies must use EMS for customs clearance, which means that many packages consigned by the purchasing agent through a third-party overseas forwarding company must be cleared as trade goods and need to be checked and paid taxes. As a direct result, the price of goods purchased on a commission basis has risen, and the transshipment and express companies have also readjusted their prices, some of which have risen by more than 50%, greatly affecting the price advantage of goods purchased on a commission basis.

The promulgation of the new customs policy has brought overseas purchasing into a low period, which has just rebounded significantly. According to the insiders, on the one hand, some of the sellers who left have returned, and on the other hand, the merchants who were once blocked by the customs' new policies have found new ways to purchase goods.

However, this time, the "former stewardess was punished for purchasing on behalf of others" made the overseas purchasing on behalf of others that had just come back to normal. At present, some businesses have closed down. Industry insiders said that the new customs policy issued in April has made it unprofitable for merchants who use cross-border parcels to purchase goods. If it is promoted according to the penalty standard of "11 years' imprisonment", the "human flesh express" mode will also be unavailable. In order to be profitable, it may force more merchants to take risks and turn to smuggling channels.

　　 Cause industry crisis and face reshuffle

According to the survey of China E-Commerce Research Center, the transaction scale of China's overseas purchasing market reached 26.5 billion yuan in 2011, up 120.83% year on year, and is expected to soar to 48 billion yuan this year. At present, cosmetics, milk powder and bags are among the top three agents, followed by clothing , electronic products, etc.

In addition to the low price of goods purchased overseas, there is also a preference for product quality. In recent years, domestic infant milk powder has been exposed to safety accidents, which has led parents with a little spending power to choose foreign brands.

Industry experts said that the domestic market could not fully meet the consumption needs of the people. In addition to the rise of new technologies such as the Internet, online shopping has become increasingly developed, and people are more convenient to contact, which has created the soil for the rapid growth of purchasing agents. The government departments should face up to the needs of the people and punish the illegal acts according to law, but they should find ways to meet the legitimate needs and issue corresponding policies, instead of "setting an example to others".

Many overseas purchasing agents are now in an awkward situation: if the price is increased Imported If tax is transferred to consumers, it will lose its competitive advantage; If the price is not raised, the profits won will not be enough to pay taxes, and even some businesses will take risks. "This event may become an opportunity for overseas purchasing agents to conduct a reshuffle".

Consumers have also called for the improvement of overseas purchasing legislation as soon as possible, so that more people can buy cheap and high-quality goods under reasonable and legal conditions. However, some insiders pointed out that the solution to this problem is to truly implement the same price at home and abroad.