Clothing Display As A Booster Of Consumption Power

With the continuous development of market economy, the importance of display design is becoming increasingly prominent. Production enterprises and department stores pay more and more attention to how to use display skills to improve the added value and brand value of goods at sales terminals.

The prosperity of the market has created an urgent need for professionals. The blank of display design education in China determines that when the discussion of the industry, business and commerce related to the exhibition design is settled, education as the driving force for the advancement of display design will surely become the focus and expectation of the whole industry. This paper invited experts and scholars from three kinds of educational institutions from art schools, Career Technical College and adult training institutions to discuss the current situation of display design education, the problems existing in education, and the specific implementation methods of display design education, etc., in order to sort out the context of talent training in this special design field, explore a more perfect talent training mechanism, and explore the eternal power of casting experience consumption for enterprises.

Display design education, appreciate the difference between hope and reality

　　 Display design The important role of enterprise terminal sales has become the consensus of the industry. The gap between market demand and talent vacancy has become a shackle that hinders the progress of display design. As a result, 4 years of undergraduate art education in higher education has become the hope of many business enterprises.

"At present, domestic display design education is lagging behind the development of social economy and the demand for talents in the garment industry. Beijing Institute Of Fashion Technology has now realized the urgency of setting up the professional direction of display design." Professor Yuan Ze, Dean of fashion department of Beijing Institute Of Fashion Technology, said in an interview.

Indeed, although the display design is relatively late in China, with the further refinement of market division and the continuous promotion of business competition in recent years, display design has increasingly become a magic weapon for competition in the terminal market. As the strategy of this magic weapon, Chen Li's education and training are directly related to the success or failure of display design in terminal decisive battle.

In recent years, display design has begun to attract the attention and attention of enterprises, but enterprises do not know how to display products, so as to achieve the goal of aesthetic sense and great promotion of sales. Under such circumstances, the demand for professional talents is mentioned on the agenda at this time. Bian Xiangyang, deputy director of the clothing College of Donghua University, said.

　　 market The prosperity has created an urgent need for professionals. However, at present, Chen Li Shi, employed by business enterprises, mostly studies graphic design. clothing Design or environmental art designers are not comprehensive enough in knowledge structure and are not professional enough in display technology. Fierce market competition makes enterprises urgently need more professional display designers besides the graphic design and environmental art to complete the important sales promotion behavior. "Under such a big environment, through professional training and practice, efforts should be made to raise the display to a high level. At present, the education sector needs to pay close attention to it. Colleges and universities have the responsibility to set up professional courses so as to input qualified display designers for this fast talent blank." Professor Yuan Ze said.

The educational community has seen the demand of the market, and the educational community is also aware of the "urgency" of this demand. In fact, it is only limited to those brand enterprises with advanced business philosophy, who realize that display plays a winning role in terminal sales. However, the display of talent education is almost blank, so that the talent demand of these enterprises has not been satisfied. Many enterprises have to hire foreign teachers or grope for their own teachers in practice.

Li Dangqi, Secretary of the Academy of Fine Arts Party committee of Tsinghua University, talked about the lack of display education. "Now the training of domestic display talents is lagging behind the market demand for talents. This problem is not realized by the education sector, but by the whole society. However, in terms of university education itself, how to achieve professional training for Chen Li is still a problem to be explored.

Broad education and specialization subdivision

"From the current college's professional setup, the display design mostly stays in the state of a course as graphic design or environmental art design, and the exhibition education in this sense is not very pure." When it comes to the current problems in display design education, Professor Yuan Ze has no regrets.

According to the press, undergraduate education in art schools in China has not yet set up this professional direction, but many institutions have corresponding curriculum. Donghua University's clothing design and engineering specialty has set up a store design course. The Academy of Fine Arts Industrial Design Department of Tsinghua University has a display design major. However, in recent years, the graduates' circulation direction is that most graduates will choose to do exhibitions for exhibitions after graduation. This situation may be related to the development of exhibition industry in recent years. In addition, many art colleges and universities will set up courses related to display in the direction of visual art design.

"Display design has sprung up earlier in foreign countries, and it is much more mature than domestic in terms of education and practical application. This is related to the development of China's clothing industry, and is related to our design status. Because the development of clothing design and clothing display is balanced. " Professor Bian Xiangyang attributed the immaturity of display design education to the development of the industry and attributed to the development of the design, which is similar to the viewpoint expressed by Secretary Li.

"Enterprises must first cultivate good designers. Before this premise is guaranteed, enterprises will not have the energy to train a qualified teacher." Li Dangqi said, "if the enterprise achieves considerable strength, it needs to set up Chen Li Shi. Chen Li Shi is a profession after the development of the enterprise to a certain stage.

When the enterprise reaches such a stage, it will become important in the industrial logistics chain of the entire enterprise. At this point, enterprises need to train a qualified teacher himself. "However, it is not necessary for smaller enterprises to engage in such high cost inputs. They can hire Chen Li, a professional display agency, to serve the business."

Professor Yuan Ze, director of the clothing department of Beijing Institute Of Fashion Technology, analyzed the reasons for the lack of education in the course of its historical development. "As a professional direction, product display in domestic development is relatively backward, especially clothing display. In the history of China, the development of commodity economy or market economy started late. Until the end of the Qing Dynasty, the exchange of commodity economy was very weak. Clothing was basically made by family workshop, and there was no mass production, nor did it involve the field of clothing display. It would not be like Europe, and began to display awareness with the development of commodity economy more than 100 years ago. After the Republic of China, the commodity market gradually came into being. Before the display of shops was limited to hanging signs, some of the metropolises began to show their original commercial display, such as the department stores in big cities such as old Shanghai. Most of the designers who held the display design were clerks or art workers. After the liberation, because the educational circles always had the concept of "emphasizing art and light design", art colleges lacked the idea of modern design, and the training of talents in the field of display design was almost blank. In recent years, with the development of the market economy and the clothing industry, the importance of display design has gradually emerged, and the education sector has also begun to consider ways and means of training display designers.