Selling Is A Lifestyle. Fast Fashion Clothing Brand Zara Has 106 Stores In China.

Fast fashion

The brand Zara online store is officially launched in mainland China.

A few days ago, the Spanish headquarters of Inditex group, a parent company of Zara, replied to our correspondent's question. "We launched the online store with the same attitude, step by step, we are not anxious to expand, but always listen to our customer feedback and their needs."

In 2010, Zara first launched online stores in Spain and some other European markets, and then launched in the US and Japan in 2011.

Inditex group Spain headquarters said its logistics system is located in Spain, and replied in reply, "because our business mode is flexible, we can provide the same products all over the world in the shortest time, all because our logistics system is located in Spain.

When the internal team receives the order, the delivery center has time to guarantee the delivery of goods to the store or delivery. "

Zara is known for its quick response and has a design team of over 300 people. Its strategy is to keep updating series: update two times a week.

In recent years, China has grown into one of the most important markets of Inditex group, with more than 300 brands of its brands.

Unlike other fast fashion brand stores, Zara stores do not have VIP or discount and discount information, which is consistent with the physical store.

"We sell on the Internet is a way of life, a way for consumers to reach and reach fashion quickly," said Jes s Echevarr a, Zara global communications executive.

Jes s Echevarr a believes that

There is no difference between goods sold in physical stores and online stores. Online shopping is the second choice for consumers.

The user can choose to deliver goods to the home or to the nearby Zara store for the delivery method.

If you choose to pick up goods near the Zara store and you can pay more than RMB 299 yuan per unit, you can avoid delivery fees. In other cases, you will charge 10 yuan per month.

Payment methods include Alipay and domestic credit cards and Visa, MasterCard and JCB.

The online store's return policy is in line with the physical store. Within a month from the time of sale, you can choose to pick it up for free or return it to Zara shop free of charge.

Zara website provides a series of image information, including photos, LOOKBOOK, video and so on, to facilitate users to get the overall impression of products, which can also be shared through various social media and network channels.

Since its first store in Nanjing road in Shanghai in 2006, Zara has more than 105 stores in mainland China, with networks covering more than 40 cities in China.

Its parent company, Inditex group, is one of the largest fashion retailers in the world.

Besides Zara, Inditex has 7 more.

Brand: Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterq u E.

At present, these seven brands have entered the Chinese market.