Red Bean Brand Clothing Achieves Leaping Development

"The establishment of an overseas Park, the yew into the Zhongnanhai, become the only national trademark strategy demonstration unit in the clothing industry......"

Since the sixteen largest party

Crack four bottlenecks, ten years of scientific and rapid development.

A few days ago, Zhou Haijiang, the Secretary and President of the Party committee of the red bean group, said in an interview with reporters.

In his speech, general secretary Hu Jintao pointed out that scientific development is the key to solving all the problems in China.

In the past ten years, red beans have firmly grasped the main line of scientific development, accelerating the pformation and upgrading, boldly innovating and forging ahead by breaking the bottleneck of labor force, the bottleneck of ecological environment, the bottleneck of the land and the bottleneck of the system, and the group has made leaps and bounds.

As a key enterprise group in Jiangsu Province, the red bean group, one of the 120 deepening reform pilot enterprises in the State Council, currently has four major industries, including clothing, tires, biopharmaceutical and real estate, and has 10 subsidiaries. One of them is a listed company with more than 22000 employees.

In 2002, group production and marketing revenue was 5 billion 62 million yuan. In 2011, the group produced 35 billion 100 million yuan, and increased 7 times in ten years.

Strengthen the "smile curve" ends

The largest consumer market in the world has not changed in China, but the "demographic dividend" of low-cost manufacturing has disappeared a little, and the trend of industrial pfer is unstoppable, and labor bottlenecks have become the problems that businesses in many coastal areas of China have to face.

How to deal with the "worry" of the growth of big powers? "Only by accelerating the pformation and upgrading of industries can enterprises develop rapidly."

Zhou Haijiang said.

Beginning in 2008, red beans accelerated the pformation and upgrading of the group and accelerated the industrialization of traditional industries and industrialization of new and high technologies.

We should be competitive in R & D design, and benefit from the brand.

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The advantage of R & D is to replace the low cost advantage and enhance the competitiveness of enterprises.

The Group actively implements 100 talents projects, including introducing 100 masters, doctors and engineers at home and abroad.

Experienced senior key personnel with an annual salary of not less than 250 thousand yuan, provide more than 100 square meters of housing, and provide a one-time renovation decoration home cost of 100 thousand yuan, and actively solve their families work, children's school problems.

At present, there are more than 60 high-level talents at home and abroad, including Ph. D., senior engineer and so on.

In May 2009, the red bean group set up a postdoctoral scientific research workstation at the provincial level, which is also the first postdoctoral workstation in the clothing industry of Jiangsu province.

Previously, the red bean garment industry has set up a platform for industry university research cooperation with 8 famous institutions of higher learning, including the Chinese Academy of Sciences, Fudan University, Shanghai Jiaotong University and Xi'an Jiaotong University. The patent application has exceeded 100 pieces in sixth consecutive years, and it is the national underwear standard formulation unit.

From production and management enterprises to create a business oriented pformation.

The group will create two large dumbbell enterprises with medium and small size, make strong smile curves at both ends, and the middle processing will mainly rely on social resources, and the processing plants of enterprises will be built into model factories and output management.

Group companies and three level enterprises will concentrate their efforts on R & D and brand development.

One side of the smile curve is technology and the other is brand research and development.

Since 2008, the five major brands of red bean, red bean image men's clothing, red bean home, red bean home textile, Eadiefi, hinterland, have set up brand chain stores in the whole country, and become the consumption choice of the mainstream population.

Up to now, the red bean brand chain store has surged to more than 3000 in the whole country, only the red bean men's wear chain monopoly has reached more than 1000, reaching 3000 in three years.

In order to seek more room for development, in 2003, red beans accelerated the march toward the capital intensive industry tire industry.

In 2008, the financial crisis swept the world. The red bean tire was strong against the market. At the end of 2011, the new 2 million sets of all steel radial tire projects were officially put into operation. The red beans formed 4 million sets of radial tire production capacity. The total annual sales volume of the red bean tire industry will exceed 10 billion yuan, jumping to the top five of the industry.

The increasingly severe ecological environment facing our country tells us that economic development can not be realized at the expense of the environment, and that we must achieve sustainable development and that human and nature must live in harmony.

How to solve the bottleneck of ecological environment? The way of the red bean group is not only to take the initiative in energy conservation and emission reduction, but also actively develop the ecological and environmental protection industry and pform from traditional manufacturing industry to ecological industry.

Zhou Haijiang believes that "although the private enterprises are non-public economy, but also social, it should not only make money machines, should actively take the initiative to bear social responsibility, environmental responsibility, do a good job development orientation, for the benefit of the society."

The development orientation is to pay attention to energy saving and emission reduction, and make the resource saving and environmental friendly.

Over the years, the red bean group has invested more than 500 million yuan to adjust its product mix, and resolutely eliminated products and production processes with high resource consumption, large waste and heavy pollution.

The first implementation of intensive land use has concentrated more than 100 factories in one park, greatly improving the land use rate.

We have built 10000 tons of sewage treatment plants, 50 thousand tons of water treatment plants, vigorously implemented two water use technologies, implemented the "zero discharge factory plan", and more importantly, pioneered the way to develop agro ecological pharmaceutical industry in large industrial groups.

The red bean group has also built its own thermal power plant, making full use of the environmentally friendly and harmless hot energy resources to the human body.

The red bean thermal power plant gives the whole group about 1200 tons of gas every day. All the enterprises in the printing and dyeing mill, clothing factory and group use hot energy, and the restaurants, bathrooms and other infrastructures in the group also use this kind of environmental protection energy.

Ecological development is the highest state of human development. Only with ecological development can we overcome the drawbacks of agricultural civilization and industrial civilization fundamentally. The red bean group has been exploring the way of ecological development, looking for projects that can produce economic benefits and protect the environment.

Yew is a bright spot for the development of eco economy in the red bean group. It is also a successful example for large industrial enterprises to enter the field of agricultural ecology.

Taxus chinensis is a national protected plant. It can absorb harmful gases such as formaldehyde, toluene and xylene in the air and purify the air. Paclitaxel extracted from it is a broad-spectrum drug for cancer treatment.

In the past ten years, the red bean group has invested more than 400 million yuan in tackling a series of technical difficulties. It has planted 30 thousand mu and about 30000000 plants artificially. It has formed large-scale ecological health industrial chains with large-scale planting, anticancer material paclitaxel refining, potted plants and nursery stock export, sightseeing and rehabilitation.

Now yew has successfully entered the Zhongnanhai, Shanghai World Expo and Shenzhen World University Games, and has been praised as "the new tree species to improve the urban environment" by Shanghai World Expo.

Going out and building overseas Parks

With the rapid development of the economy, land resources are becoming more and more bottlenecks because of their scarcity and non renewability.

By grasping the strategic opportunity of the state to encourage enterprises to "go global", the red bean group established an overseas Park in Kampuchea to break the bottleneck of the land.

To become a pnational enterprise has always been the goal of the red bean group.

In 2007, after repeated inspection, red bean took aim at Kampuchea. Zhou Haijiang thought Kampuchea was China's most loyal ally. Kampuchea exported to Europe and the United States without customs duties, and the state supported enterprises to go out.

In April 2007, the red bean officially took over the West Hong Kong Special Zone, covering an area of 11.13 square kilometers.

In the face of basically no industry, in the face of a strange social system and human environment, it is also possible to face possible policy risks and legal risks. Facing the present situation, it seems that Kampuchea, China, at the end of the 80s, is now surging in Zhou Haijiang's heart like the passion of his first venture.

He decided to make the West Hong Kong Special Administrative Region an overseas investment and development platform for domestic enterprises to go out, and actively attract other enterprises to enter the country, and then create an international model park with superior investment environment, a modern industrial town with a good ecological environment.

With this firm conviction, red beans quickly formed a strong operation team of the special zone, overcoming the difficulties of various infrastructure materials, pportation, pportation, communication and other difficulties. After more than 5 years of arduous efforts, red beans quickly built a modern park on barren land.

At present, the SAR has introduced 19 enterprises, of which 15 have been put into operation, and 6000 Cambodian employees have entered the area.

The West Hong Kong Special Administrative Region has also become one of the first batch of state level foreign economic and trade cooperation zones. It is the first cooperation zone to sign bilateral government agreements and the first cooperation zone to establish bilateral government coordination mechanism.

Exploring the establishment of a modern enterprise system with Chinese characteristics

"The modern enterprise system also has its limitations. Although it has better solved the interests relationship among the owners, operators and workers, it can not guarantee the consistency of interests between enterprises and the state and society."

Zhou Haijiang said.

Over the years, the red bean group led by Zhou Haijiang has been carrying out the modern enterprise system created by the West as well as many Chinese enterprises, so as to shorten the gap with the advanced international enterprises as soon as possible.

But the Enron incident in the United States and the nuclear leakage accident of Tokyo electric power in Japan made the red bean realize that this is the bottleneck of the modern enterprise system. The fraud and harm to the public caused by them eventually led to the bankruptcy or bankruptcy of the enterprise itself, resulting in the national national disaster.

Is there an enterprise system that is superior to the modern enterprise system? After many years of exploration, Zhou Haijiang feels that "modern enterprise system + enterprise party building + social responsibility" can achieve the consistency between the interests of all parties within the enterprise and the interests of the state and society.

"Modern enterprise system" can regulate enterprise behavior and stimulate internal motivation; "enterprise party building" can coordinate all social interests and ensure scientific development; "social responsibility" can optimize the development environment and promote stability and harmony.

Around the establishment of a modern enterprise system, the red bean group has implemented a series of modern enterprise mechanisms such as three levels of operation of parent subsidiary companies, "internal sales relations", "internal shareholding system", "excellent performance management mode", and "multi-level competition".

At the same time, the five modernized strategy of scale, modernization, internationalization, informatization and schooling was implemented, and the industrial development strategy of "relatively diversified group, highly specialized company" and "100 billion red beans" were formulated.

Over the years, the red bean group is also working hard to build a brand of "red bean" with national cultural connotation.

"Red bean" has been identified as the first batch of well-known trademarks in China.

The group adheres to the red character of foundry enterprises.

The red bean group pioneered the establishment of the Party committee, the Party school and the Discipline Inspection Commission. It founded the red bean newspaper, the red bean party building network and the red bean TV station, and compiled the first "enterprise party construction standard" of the Chinese private enterprise. It gradually formed "the red character" that we should look for opportunities for development from the party's principles and policies, gather the hearts and minds of the party's ideological and political work, select and train talents from the backbone of the party members, and stipulate enterprise behavior in accordance with Party discipline and national law.

In fulfilling its social responsibilities, red beans insist on actively resetting employment, paying taxes, and helping the weak.

The group has absorbed nearly 100 thousand kinds of labor force, paying hundreds of millions of dollars in taxes every year, ranking the first taxpayer in the region.

In 2007, the red bean group was the first to adopt CSC9000T corporate social responsibility certification in China.

Over the years, red bean donated more than 300 million yuan.

Zhou Haijiang believes that the modern Chinese enterprise system characterized by Chinese characteristics and the bottleneck of the modern enterprise system are more scientific and sustainable than the western modern enterprise system, which is more suitable for China's national conditions and is a system guarantee for the steady and rapid development of the red bean group for many years.