Humen Apparel Relies On E-Commerce To Seek Pformation And Upgrading

In Humen, relying on a good industrial base and matching upstream and downstream businesses, such as Ceng Shilin, from zero batch processing to e-commerce, apparel network operators began to emerge in large numbers.

According to incomplete statistics, Humen

The average number of clothing sent to the whole country is 300 thousand pieces per day, and only more than 300 clothing network operators gather on the 5 floor of Daying Ying City.

However, it is not a smooth road to enter e-commerce.

It is reported that at present, only 10% of Humen's apparel network operators are doing well, and the shortage of e-commerce talents and the weakness of cluster strength have become the "barrier" in front of many Internet traders.

On the other hand, the Humen government is aware of the problem and is planning to build an e-commerce base and an industry "logistics Internet" platform.

How to find out the expectations of the clothing network operators and coordinate the solution of the actual needs at different stages of development will become the key to decide whether the relevant platform can play its maximum utility.

Finger tip business in clothing City

The task list was received from the manager, and Chen Chunsheng, the courier, pushed the small cart into the 5 floor of Humen international garment trade city.

Within an hour, the trolley was full and loaded with packaged clothes.

Unlike other floors in the clothing city, there are no merchants who come from all over the country to place wholesale orders, and there are no salesmen to bargain with customers when they do not see the elaborate clothing and fashion.

Instead, a number of computers are placed in every store, and the eyes of staff members are glued to the screen, fingertips hitting the keyboard from time to time.

"Daying Ying Dian City" is the first entrepreneurial base for students to develop e-commerce in Humen. At present, more than more than 300 businesses are taking root here.

Sun Chao, deputy general manager of Humen Daying garment mall, said that after 2008, the clothing industry in Humen was under the impact of the economic crisis, and the physical orders were down. The traditional sales channels were greatly affected. "At that time, we saw Humen's clothing industry going downhill.

The ways and means of trade management are also changing, and the trade platform has increased.

Internet trading platform is indeed a major trend.

In July 2009, Da Ying took out a storey building and set up a big Ying net shop Town, taking the sales mode of entity stores plus online shops.

And to solve the problem of College Students' employment difficulties, and create a business base for college students.

At that time, investing in a shop at Daying for a maximum of two thousand or three thousand yuan, a computer and a pavement can start operation.

Moreover, Humen has its own unique industrial advantages and can find its source after downstairs, which has attracted many college students.

At the peak, college students account for more than 60%.

Heilongjiang, who has served as the director of the Department of electronic commerce, has provided technical guidance for thousands of college students in this shop.

At that time, I saw more and more college students' online business flourishing. Some of them had a net profit of up to 2000 yuan a day, compared with their monthly salary of less than 5000 yuan.

Considering that at that time, Da Ying had a supportive policy for the university students' entrepreneurial base in the shopping mall, and there had already formed a good online shop atmosphere, he rented a shop in Daying Ying Dian City.

Thanks to its in-depth understanding of e-commerce and its keen market players, the success of Wan Wan's operation in the mode of combining online stores with websites has been successful. There are already 5 online stores and 1 websites. Sales performance has steadily increased, and annual turnover has increased from less than one million yuan to nearly ten million yuan.

Because of the excellent e-commerce, some distribution customers asked him to do technical guidance, and hoped that he could take training courses and provide more systematic and professional guidance.

He believes that there will only be more and more people in the shop. There are only tens of thousands of people in Humen alone. The training market has a great prospect. Since May this year, he has opened a training course in Tai Ying.

In just 3 months, the number of trainees reached more than 110.

It is reported that most of the business customers of Tai Ying mall are small and medium-sized businesses. "Now they have done well, and have left Tai Ying, and pferred to the industrial and commercial buildings around Humen.

Because Tai Ying solid area is limited, the scale is large, there can not be enough accommodation. The first floor is actually operating area of 8000 square meters and more than 300 berths.

When businesses become bigger, they need to pay attention to images and register companies.

In addition, in order to facilitate cooperation with manufacturers, moved to the surrounding factories.

Sun Chao said.

Sun Chao believes that the influence of the big Ying model is not just staying.

Humen clothing sales and industry upgrading, logistics, model photography has been greatly promoted.

Transformation dilemma of the boss of garment factory

Unlike college students who are active in the Internet business, Zeng Shilin, who is close to the age of no doubt, devoted more to e-commerce than passive pformation.

In 1992, Zeng Shilin came to Humen from his hometown of Nankang in Jiangxi with his fellow townsman. He worked hard for more than 20 years, and Shi Lin not only practiced the technology of car clothing, but also mastered all the garment production processes and workshop management.

In 2006, he decided to go out and start a small garment factory in Humen with his relatives and friends.

With skillful technology and good foreign trade environment, Zeng Shilin's factory has made quite a lot of money.

Good days have lasted for less than two years. The international financial crisis has swept over. Zeng Shilin's processing trade is not as good as a year, and its profit has been compressed every year.

In the second half of 2010, Zeng Shilin carefully calculated that the gross profit of processing a garment was only two or three yuan, and sometimes he did not pay attention to it at a loss.

"No pformation, only a dead end."

Ceng Shilin said that he originally planned to rent a shop in Humen Fumin fashion city, and did the traditional "front shop and factory" clothing wholesale business. After nearly half a year's research, he found that the traditional mode of operation is not easy at the moment, and the reduction of passenger traffic has made many business operators struggling.

In the second half of 2011, he found that many of his peers used the Internet to open stores, and some sold hundreds of clothes a day.

Ceng Shilin doesn't know the Internet, but he has a special interest in e-commerce.

Subsequently, Zeng Shilin rented nearly 400 square meters of clothing workshop in bemi, separated a more than 40 square meter house from glass, installed high-power air conditioners, and put on several new office tables. With a monthly salary of over 10000 yuan, he invited a number of college students who claimed to know the online store business, and equipped them with electric brain. Their online shopping mall was soon launched.

"All said," electric shock "is a burning business, and it costs nearly a million yuan to produce goods, and there are hundreds of thousands of dollars in marketing costs.

Ceng Shilin said that when it opened, the online shopping mall achieved good results, and could send dozens of votes every day. At the best time, it could issue more than 200 votes a day.

In the middle of this year, the bad buyers were blackmailed by asking for invoices. He did not know how to deal with the lack of Internet business experience. After being deducted 6 points, the online store business fell sharply.

Before going to Hangzhou to participate in the global network business conference, Shi Shilin fired the original online store management team and decided to study the online store management in person.

But this is not easy for Zeng Shi Lin who can not even type.

"It's not easy for you to learn now, but you can't find anyone who can do it."

Ceng Shilin found that it is difficult for Humen to have the right e-commerce talents to choose from.

On the contrary, Zeng Shilin went to Hangzhou to find talent in the local e-commerce industry, but he did not want to go back to Humen with him.

On the one hand, it is the foundation of the perfect clothing industry, which is close to the source of goods, convenient for logistics and distribution, and is also an indispensable electricity supplier.

Ceng Shilin said, this made him very worried.

It is not only Shi Shi Lin who worries about the unavailability.

Chen Zhuo, general manager of Dongguan Yi ho dress, found that in recent two years, as many foreign trade clothing brands fought in the domestic market, the competition of terminal zero sales channels became increasingly fierce.

She said that as a local clothing brand in Humen, they have been hoping to enter the field of e-commerce as soon as possible, and find a way to compete in a red sea competition, and establish brand distribution channels.

According to the Nanfang Daily reporter, Humen town officials recognized the importance of talents to Humen's clothing e-commerce years ago and organized related training.

However, this training has not been held regularly, with only 2 training sessions and more than 100 training.

Expectation of government support

After the new Party committee and government team came up, they always attached importance to information construction.

In the past few years, we have focused mainly on E-government. We have set up the official website of Humen Taiping and the official micro-blog. Next, we will introduce a series of information construction measures combined with economic construction.

Last Friday, Chen Weiwen, a member of the Humen town Party committee, revealed the above information in response to the expectations of the private sector in supporting the field of e-commerce.

In fact, as early as June this year, Yin Jinghui, deputy director of the Standing Committee of the Dongguan Municipal People's Congress and Secretary of the Humen Town Committee, led the representative of the town's economy and trade, foreign trade and chamber of Commerce, and went to the Jiangsu and Zhejiang provinces for inspection. They went to Hangzhou to visit Alibaba. Yin hoped to strengthen the exchange and cooperation between Alibaba and Humen, and strive to introduce Alibaba into Humen's Fumin business center.

Tan Zhiqiang, director of the Humen Municipal Bureau of classics, said that at present, the official of the Humen government has conducted specific negotiations with Alibaba on the cooperation projects, but Humen officials have not yet announced any specific cooperation modes.

Earlier, Tan Zhiqiang said in an interview with the media that Humen is working with the Chinese Academy of Sciences in preparation for the construction of the "logistics Internet" in the garment industry, linking the upstream and downstream businesses of the clothing industry through a website, and the first stage is to build a network framework.

However, according to an insider from the economic and trade system, the cooperation between the two sides is very likely to make use of the advantages of Alibaba in e-commerce talents, management and operation to create a third party e-commerce brand promotion platform.

"We hope to centralize the main clothing brands in Humen and put them on the Internet as a whole to promote the scale effect of Humen industrial clusters."

In addition, according to relevant sources, the Humen authorities also plan to build an e-commerce base for the garment industry: two floors of shops will be moved out in the new rich business center located in the new business district of Humen, and local garment enterprises will be introduced into e-commerce activities.

However, the contents of the enterprises, including the conditions of the entry and stationing, the function and the support of the base have not yet been determined.

Nevertheless, many attempts by officials in Humen to support the apparel e-commerce industry have been supported and looked forward by many local clothing owners.

"The 10 ones who do well in e-commerce are only estimated to have 1 on average, and those who are most needed to support those who are forced to pform and lack experience in online business."

Li Dafeng, general manager of Dongguan beetle house Clothing Co., Ltd. believes that the pformation experience of Zeng Shilin's garment factory represents the epitome of Humen's fashion people's march into e-commerce. It should arouse the attention of local governments and industry associations and give priority to support and guidance for this group.

Zhang Wenxiu, assistant chairman of the clothing company, was previously called by officials to attend a seminar on Humen's clothing entering e-commerce.

In her view, the current official operation of the e-commerce base is still unclear.

"If you just provide the site to show everyone there, it won't be very effective.

The key is to make good use of bases to achieve resource integration.

Zhang Wenxiu believes that many local garment enterprises in Humen have their own e-commerce channels or platforms. The official lead in the establishment of an e-commerce base should bring some innovative things and nutrition to reflect its role.

She suggested that

The key to the construction of the base is to integrate resources and enable enterprises to share and complement the resources such as operation mode, personnel training and logistics distribution in the process of developing e-commerce, so as to lead other garment enterprises in Humen to occupy the commanding heights of the online shopping platform, and launch the collective brand of Humen clothing.