Shoes And Clothing Enterprises Expand And Expand For Development

Reporters in recent days

Dongfang Baoshi, Zheng Jia square, Zhonghua Plaza, Guang Bai department store, modern department store and other shopping malls can see that the major brands of shoes and clothing are launching new products in the autumn and winter. At the same time, the sales of commodities in spring and summer are basically 2-5 fold, while some of the brand new products are on sale with a discount of 7-8.

"The end of August and the beginning of September are all garment enterprises' clearance cycle. At this time, many brands have only 50% of the new products on shelves. The task of a large proportion of stores is to digest the stock in the first two quarters."

Hu Liping, deputy general manager of Guangzhou Xinguang Department Store Co., Ltd., said that this year's mainstream, resource-based Wangfujing and Guangzhou friendship all produced 62% off clean goods, which revealed unusual stock signals in the industry.

Search many homes

Listed companies in 2012 semi annual report, we can see the above clues.

It is reported that in 1-6 months of this year, Daphne's average inventory turnover period slowed down significantly, from 149 days in the first half of last year to 202 days, almost 2 months, while the Li Ning Co slowed from 72 days to 95 days, and almost slowed down for another month.

This is undoubtedly a microcosm of the apparel industry's stock increase.

According to the financial report, in the first half of this year, the stock of Semir clothing has been expanded to 1 billion 500 million yuan, while the figure at the end of last year is only 1 billion 100 million yuan.

PEAK's stock also rose to 530 million yuan, and its inventory was only 4 at the end of last year.

.2 billion yuan.

Last year, the reported bird inventory was 510 million yuan, but it has increased to 658 million yuan in the first half of this year.

Anta's stock rose from 618 million yuan last year to 628 million yuan in the first half of this year.

"Compared with the normal level, this year's clothing enterprises generally have several times higher inventory pressure."

Wang Xing, a senior analyst in China's clothing industry, said that China's clothing industry is mainly an export-oriented economy, and sales of clothing products do not go out, and external demand is low.

Compared with 2008

During this period, the domestic demand market this year showed a more doldrums and a negative growth.

In the first half of this year, the growth rate of clothing exports dropped by about 10%. From the caliber of some large shopping malls, the growth of the domestic market in the first half of this year is also slowing down. I am afraid there is zero growth in quantity. The growth rate of domestic sales in the past year is generally around 10%.

In Wang Qian's view, the development of garment enterprises has turned to a turning point from the fundamental trend. It is hard to reverse the trend by increasing the extension and extension.

"In recent years, with the rapid expansion of commercial real estate, the size of clothing and footwear has also risen."

Hu Liping said, but because of the repeated brand building and homogenization degree of various shopping malls, such as Tianhe Road commercial circle, Tianhe City, Zheng Jia square, Guang Bai, modern department stores and so on, almost all brands such as ADI, Nike, BELLE, Ou Shili and so on.

As the same business circle is so high - density, there is no room for the growth of single store sales.

Under this premise, in order to achieve the total sales growth, the domestic shoe and clothing enterprises generally use extensional expansion, that is, constantly opening new stores to improve sales.

But this way is bound to incur a high cost.