Two Months For 8 Facade Footwear Brand Encounter Shuffle

It's on the two floor of Zhengda Plaza, Lujiazui, Pudong, Shanghai.

The area is a bit cold, with very few customers. Even some new products that just appear on the market have launched promotional advertisements. The shoe saleswoman, Miss Chen, revealed that she had sold shoes for more than 1 years in the shopping mall, and witnessed the closure of many shoe brands.

The shoe store salesperson said that there were several brands like Daphne, AOKANG, and rich birds, and so on. Basically, 2 months before the basic listing.

In fact, in the traditional shoe industry Daphne encountered the dilemma of the development of electricity supplier, the global shoe giant Nike,

And so on have also announced the closure of their own factories in China, all of which reflect the current situation of China's footwear industry.

On the one hand, the cost of raw materials and labor has risen rapidly, and the advantage of "made in China" is no longer. On the other hand, export orders have been sharply reduced and international trade disputes continue.

China's footwear industry has reached a crucial crossroads.

How should the domestic footwear industry face these difficulties?

Pan Zhiwei is the president of a shoe company in China. When it comes to the withdrawal of some brands, he thinks that he is basically forced. Now the mall is taking the form of free rent from the sales volume. If businesses fail to meet the expectations of the shopping malls, they will be invited out by the mall to absorb new brands.

Pan Zhiwei said frankly, the expectations of all shoes were relatively high at the beginning of the year, and the consumption volume was not satisfactory. The direct result of failing to achieve the expected goal is that many shoe companies are now facing high inventories.

Pan Zhiwei, founder of the West Village brand, revealed that if we want to reduce our inventory to normal level, a better way is to fight the price war and knock down the stock.

So this year, we see that there is a wave of price wars at an earlier stage.

But if your sales can't go up, it must be a drop in profits.

It is understood that the current domestic

There are three modes of operation, one is pure processing enterprises, the other is brand operation, and the other is the combination of both factories and brands. The most influential one is the pure processing enterprises without their own brands. These enterprises simply accept orders because they do not have their own brands and channels. When market demand falls, it is difficult to adjust.

Pan Zhiwei, founder of the West Village name brand, revealed that the future may face a big shuffle, whether it is for production enterprises or market oriented enterprises, will face such a process.

The Pearl River Delta region has a relatively large impact. We often hear the company go bankrupt, and that factory can't go on.