Chengdu And Muchuan Join Hands With The Industry To Shift The Shoe Industry Onto A New Nirvana Road.

This time, Chengdu and Muchuan work hand in hand, the power of aggregation is enough to surmount every mountain road and avenue of the shoe industry. This time, Chengdu Muchuan goes hand in hand, and the spirit of singing can pierce the ice of every layer of the shoe industry. footwear industry The way of shifting is frost and proudly Kyushu.

In 2011, in the context of Chengdu's urban functional zoning and industrial transformation and upgrading, the Wuhou footwear industry will move out in the future. With its good ecological resources, abundant labor force, transportation and land advantages, Muchuan has become the first choice for the overall relocation of the Wuhou footwear industry.

This is not only a trivial thing in a local investment promotion. From a large point of view, this is a brand new strategic position for the development of the two cities. From a small point of view, this means that the shoe industry in Chengdu has begun a new round of opening up territory.

Muchuan has taken the industry chariot of Chengdu footwear industry.

　　 The epitome of "one enterprise" is the way to "one industry".

Chairman of the company Wu Germany The heat of the summer comes from the "heat island effect" that permeates the whole country, and comes from the high passion of the two venture in the chest.

In June, Muchuan started to operate, and it was one of the first Chengdu shoe relocation enterprises.

Speaking of her, it is unavoidable to mention Mrs. Obama's shoes on her feet. After the inauguration ceremony of President Obama, a pair of black pointed high-heeled shoes on the foot of Michel, the first lady, caused the hot purchase of Americans, selling over 1 million pairs in a short time. Then, a letter of thanks from the White House Secretariat crossed the sea, thanking Michel for his shoes. At this point, the name "Yi Bai Lan" moved the world.

From a small manual workshop to the production of the president's wife's celebration shoes, she has undergone more than ten years of transformation.

In the early 80s of last century, Wu Deguo was the director of the Jinjiang leather shoes factory under the Dongcheng District Communications Bureau of Chengdu. A few years later, Wu Deguo stopped paying his salary and went to Lotus Pond to set up a stall. After a few years, Wu Deguo left again. This time he went further. He took a group of people to Fujian to run a shoe factory. At this time, the footwear industry in Fujian is in the leading position in China. Wu Germany has returned to Chengdu after several years of experience. He secretly made up his mind: this time, he must do something. In 1997, the company was formally established, and the workshop was located in a 50 square meter room near Xiaojiahe, Chengdu, with a dozen workers.

In just a few years, Wu Deguo's shoe factory and Chengdu footwear industry experienced a long span from the lack of supporting workshop production to the workshop type assembly line production. His factory also moved several times, from the small workshop of 50 square meters from Xiaojiahe to the workshop of Wuhou Road, to the repair of its own apartment in the cluster bridge, to the Wuhou Shoe Industrial Park, and now to the investment in Muchuan, to become the first shoe enterprise in Muchuan shoe industrial park.

Wu Germany is a clear headed entrepreneur. He grasps every link of his own business expansion as if he were playing chess. When he moved the "one step", he saw three to four steps, or even farther.

So far, it has been the four move. Behind every move is the expansion of the industrial scale, the upgrading of the industry.

The road of migration of Chengdu reflects the relocation of the shoe industry. {page_break}

　　 Industrial transfer, the evolving fate of the world shoe industry

Today, with the globalization of economy and the integration of the world, the allegory of the global village has become an indisputable fact. This is especially true in the footwear industry that is at the forefront of the world economy. The world's "west shoes move eastward", and China's "East shoes shift westward". Industrial transfer is never the mission of an enterprise, but a leap that must be completed by an enterprise cluster. The shoe industry in China joined the group more than 20 years ago and integrated itself into the development of the global footwear industry.

Looking at the history of the development of shoe industry in the world, the word "transfer" seems to be the fate of shoe industry development. Two.

From the rise of shoemaking industry in Europe to the gradual shift to sub developed Asia, the footwear industry is undoubtedly tilting towards "low-cost areas". As a crucial part of the world footwear industry, the development of China's footwear industry is following the same path.

Darwin's survival of the fittest
Theory not only applies to the theory of biological evolution, but also applies to the theory of industrial evolution. Capital gains profits, and when the footwear industry as a primary industry prospers, talent, capital and technology are rapidly flowing here. Vortex effect
What is brought about is soaring land prices, high labor costs and upgrading of industries.

As a primary industry, the change of macro environment makes the footwear industry lose its advantages in this competitive game. "Transfer" inevitably becomes the only way to avoid disadvantages and seek development.

Therefore, from the southeast coastal area to the western hinterland, from Zhejiang, Guangdong to Sichuan and Chongqing, the trend of "East shoes moving westward" in China's footwear industry is inevitable in the eyes of economists.

Developing the economy is a consistent goal of the government. Reducing costs is the eternal pursuit of enterprises. The rule of political economy tells us that when the government develops the heavy industry and drives the local economy to prosper, the second industry will take the place of the original primary industry and emerge on the economic stage. But if the local economy develops further, the leading role of the second industry will be diluted by the third industry and gradually fade away from the stage.

In the face of law, there is " The capital of Chinese women's shoes Wuhou District, Chengdu, is faced with such an industry replacement.

Wuhou District's "leather development" is fully corroborating this rule: in the eight and 90s of last century, the footwear industry in Chengdu quietly sprouted. A number of shoemaker settled in the wash Street area, become the country's famous "leather Street". A few years later, because of the urban planning, the shoe industry moved to today's BOM decoration City, because of the high cost of leasing in the city, shoe companies are deterred. In the end, Shuang Nan District became their new destination.

After a short period of stability, at the beginning of this century, the pace of the third industrial transfer was not approached by people's will. Wuhou District's Golden Flower and cluster bridge became the new base of shoe industry. Based on this, in 2006, the Wuhou District government put forward a new idea for the development of footwear industry, namely, "one capital, two parks". The industrial structure of Wuhou capital and Chongzhou and Jintang gardens was finally formed.

Twenty years of development and change.
The four industrial shift has created the "Chinese women's shoes city" which now has thousands of shoe factories and tens of millions of dollars in output value. Michel's wife, President of the United States, wore a pair of pointed shoes at the inauguration ceremony of her husband, Obama, and became the benchmark of the "Chinese women's shoes city" in Chengdu. {page_break}

The smell of modern economy is still expanding. In 2010, the "Tianfu New District" plan of Sichuan province was promulgated. As the leader of the western economy, Chengdu's economy has made rapid progress in recent years. Hundreds of leading enterprises in the field of electronic information, biomedicine, low carbon and environmental protection entered Chengdu City.

The favor of the world's high-end industry has injected new vitality into the land of abundance. Compared with the traditional footwear industry, it is naturally neglected. This is not a person's likes and dislikes. It is also the rule of economic development.

The strategic development plan of "Tianfu New District" fully illustrates this point. Many districts and counties in Chengdu and surrounding areas will form an international modern new urban area with modern manufacturing industry, high-end service industry gathering, and suitable industry and suitable livable housing.

In April 2012, the twelfth Party Congress of Chengdu clearly pointed out that we should further consolidate and strengthen the dominant position of the central city zone. The first circle should "transform two excellent three" to speed up the transformation and transformation of the low-end industries and traditional industries, and strive to cultivate the high-end service industry as the main city. The two cities and counties of Chengdu, Chongzhou and Jintang also began to move towards the high-end industry along with the constant revision of their mission and industrial orientation.

Similarly, in June 2011, the implementation opinions of the Sichuan Provincial People's Government on the undertaking of industrial transfer clearly stated that we should build our province as an important base for undertaking industrial transfer at home and abroad.

This means that, as a traditional low-end industry, the "women's shoes capital of China", which is kept by the Wuhou footwear industry, will have to face the fifth industrial transfer and embark on a new Nirvana road.

If we say that we know what we can't do for it is dull behavior, then knowing that we can do it and not do it is short-sighted.

Nowadays, the new round of shoe industry transfer is the general trend. Like two sides of a coin, there are always opportunities in the changes. How can we find a new foothold for thousands of shoe making, processing and supporting enterprises under the premise of defending the signs of "Chinese women's shoes city"? This has become a difficult problem to be solved in the government's desk. At the same time, this difficult problem has become a new starting point for shoe companies to seize opportunities and seek development.

　　 Opportunities lie in the intersection of two industrial transfer routes.

In fact, the footwear industry in Chengdu has been carrying out two major industrial dramas undertaking and expanding. Muchuan's opportunities lie in the intersection of these two industrial transfer routes.

To put it this way, the shift of the world shoe industry is a trend.

In the 70s of last century, the world shoe center began to transfer from developed countries to South Korea and Taiwan. In the 80s of last century, this wave moved to the mainland of China.

In the late 90s of last century, footwear production in the eastern coastal areas accounted for more than 3/4 of the whole country. However, with the increasing level of economic development in the eastern region, labor costs rose correspondingly. In addition, some regions, such as Shenzhen, Dongguan and other places, have been focusing on high technology and high value-added industries because of their location advantages. The footwear industry which has made a significant contribution to the development of these areas has been suppressed, so the "East shoe westward movement" has become inevitable. With the 1996 double star settled in Wuhou, Chengdu to undertake the footwear industry westward big drama opened the curtain. {page_break}

At this time, the footwear industry in Chengdu already has a certain agglomeration effect, which greatly reduces the production cost and is conducive to the matching and improvement of the industrial chain. At the same time, the basic conditions for forming a complete shoemaking industry chain are basically mature. On the one hand, in the past more than 10 years, Chengdu has already formed a shoe leather industrial system consisting of three main industries: leather, leather shoes and leather garments. On the other hand, the famous leather School of Sichuan University, Sichuan Leather Research Institute, Chengdu Wuhou Jinhua, Shuang Nan leather shoes material Trade market, and Lotus Pond shoe wholesale market have made Chengdu a big market of shoes and leather, which integrates education, scientific research, production, processing and trade. In addition, the shoe industrial park of Western China in Wuhou District has become a strong carrier for the development of footwear industry. The supporting facilities such as commerce, logistics, R & D, exhibition, finance and intermediaries are becoming more and more perfect.

As a result, becoming the preferred place for "East shoes to go west" is a matter of course.

The good news is coming: the world shoe buyer giant American Monte Carlo has transferred from orders to R & D and production base; shoe manufacturers in Taiwan, Fujian and Wenzhou have established R & D, production, trade and logistics bases in Wuhou; Kangnai, red dragonfly, BELLE, and Erkang have set up an order production base in Wuhou, Jintang and Chongzhou. The footwear industry in Chengdu has developed into a scale industry integrating the production and marketing, and the footwear industry, especially women's shoes, has become a characteristic industry in Chengdu and even in Sichuan. Nowadays, Chengdu women's shoes have been sold to more than 120 countries and regions in the world, and the annual export volume exceeds 1 billion US dollars.

At the same time, the international influence of Wuhou footwear industry is increasing year by year. The Dusseldorf exhibition group, the world's largest shoe exhibition unit, signed a strategic cooperation agreement with Wuhou District and set up a liaison office in Wuhou District. The world's largest footwear trading buyer, the company, has reached 12 million pairs each year in Wuhou District and its surrounding footwear enterprises. The world shoe giant, Germany, has set up a R & D studio in Wuhou District.

In August 2012, Chengdu married Italy and spent 260 million yuan to build an international women's shoes base. After the project was put into operation, Chengdu and European footwear trade will be seamlessly connected. Just a few days before the signing of the agreement, Chengdu made the first 4000 pairs. Leisure sports shoes Exports to the United States.

While building a broad space for industrial undertaking, Chengdu has gone out of a unique way of gathering and expanding industrial upgrading.

In 2006, Chengdu put forward the construction mode of "one capital and two gardens", that is, the establishment of Wuhou capital, Chongzhou and Jintang, and fully meet the needs in the process of upgrading and upgrading of industries. In the "one capital", Wuhou concentrates on creating the "five centers and one base", that is, trade center, brand exhibition center, R & D design center, talent training center, information and intermediary service center and a well-known brand enterprise production base. It forms an industrial platform with complete industrial support, complete functions and international standards, and fostering the "brain center" of the footwear industry to drive the development of the footwear industry. {page_break}

With the promotion of the strategy of "one capital and two gardens", Wuhou District's shoe making enterprises gradually moved out, and shoemaking enterprises were reduced from 1111 in 2007 to 650 at the end of 2010.

By the end of 2010, Chengdu has made major adjustments to the industrial layout. The industrial plan is "one district and one main industry". Wuhou District is committed to building "business highlands and livable Marquis". High-end service industry, light industry characteristic high-end industry and high-tech industry will replace labor-intensive traditional industries. At the end of 2011, the Sixth Congress of the Communist Party of China was held in Wuhou District. At this meeting, Liu Shoucheng, Secretary of Wuhou District Committee, put forward that Wuhou District will focus on developing high-end and light industry R & D design in the future and transferring manufacturing links to Chongzhou, Jintang and other places.

At this point, the central city no longer undertake the transfer of footwear industry, shoe industry relocation is already the established policy.

However, in recent years, the development of Chengdu has been phenomenal, and the so-called "plan has not changed quickly".

Around 2011, Chongzhou, Jintang and other places began to "turn cage and change birds" to move towards the high-end industry. With the implementation of the Tianfu new district planning, Meishan and Qing Shen had strong willingness to undertake the project, and no longer set up shoes industry.

The situation is pressing. This side of the house, "home" has not yet landed, the side of the Chengdu shoe industry transfer has been placed on the agenda of the government. In April 25th of this year, a strategic shift notice of shoe manufacturers transferred from the footwear industry association of Sichuan province was placed on the desk of the shoe managers in Chengdu. Where to go? Gathered in the 5.13 square kilometers of Wuhou District Shoes City Industrial Park and Jinhua, cluster bridge around the thousands of shoemaking and related enterprises, are facing important choices.

It is against this background that Muchuan is in the sight of people.

　　 On the road of Nirvana, Muchuan takes the transition from shoe to shoe.

The sword is everywhere, and the scenery in Muchuan is good.

In July this year, the general office of the Sichuan Provincial People's government formally approved the relevant questions about Renshou's construction of the Jinsha River Expressway along Muchuan City, and agreed that the people's Government of Leshan, Meishan and Yibin were jointly implemented as the main body of the project, and led by Leshan city to organize relevant work. Cheng Ren Mu high-speed Renshou to Muchuan section is about to start, and Muchuan will soon merge into the Tianfu new area one hour economic circle. Muchuan, a small eco city with traditional agriculture as its main body, is about to embark on this 120 kilometer Cheng Ren Mu Expressway and start a new industrialization journey.

There is no way to lose the sword. The people's Government of Muchuan put forward the idea of "actively integrating into the one hour economic circle of Tianfu New District and undertaking the industrial transfer of Chengdu voluntarily", and Muchuan has since gone to the stage of its own.

At this point, the Chengdu shoe industry is also looking at Muchuan for the 120 km expressway.
Muchuan is located in a corner of southern Sichuan. For thousands of years, the moistening of the Dadu River, Jinsha River and Minjiang River has made it a pure land and enjoys the reputation of "green pearl". Its natural resources are abundant, and its mineral resources are rich in coal, copper, gypsum, natural gas and limestone. Its water content is 250 thousand kilowatts, and its forest area is more than 90 mu, and its forest coverage rate reaches 71%. {page_break}

Shoemaking industry is labor-intensive industry. Muchuan is an agricultural county in the mountain area, with abundant labor force and 260 thousand people in the county. It has more than 10 workers in the foreign workers all year round, and the Muchuan area can radiate about 3000000 people around the labor force, thus providing sufficient human resources guarantee for the development of labor-intensive industries. In 2010, a shoe company in Chengdu recruited 300 workers in Muchuan. In 2011, the company continued to recruit workers in Muchuan. In a few days, more than 500 places were full. Muchuan not only has abundant labor resources, but also has a history of shoe-making for more than ten years. Although the production of leather shoes in Ya'an and Leshan is no longer brilliant, the tradition of shoemaking is still preserved in both places, which can provide experienced skilled workers for the footwear industry.

The most important thing for Chengdu shoe industry is that Muchuan county has sufficient land reserves for enterprise development and can support tens of thousands of industrial park projects, laying a solid foundation for the cluster development of footwear industry. The footwear industry is only large-scale and intensive, so that the production cost can be reduced. All these are exciting for Chengdu shoe enterprises. As a traditional labor-intensive industry, as a shoemaking industry with the history of migratory birds development, Muchuan, with abundant land reserves, Muchuan, rich in natural resources and labor resources, has shown us the hope of establishing a permanent production base.

In a small range of footwear industry transfer enterprise opinion collection conference, the reporter interviewed a large number of participating enterprises. "What we most value is the policy of moving to the land." This is the voice of almost all enterprises at the meeting.

It is impossible for our shoe companies to develop without the support of government departments. Otherwise, frequent transfer can only be a speculation. Fang Jiankang, general manager of Chengdu Rong Da shoes industry Co., Ltd., has deep feelings about the development of shoes industry. "Now the market is depressed, our shoe companies need a good environment for development, and we need the government to guide us to continue to develop." Zhong Shipeng, general manager of Chengdu Shun Shun Shoes Co., Ltd. also said.

"What we most worry about is the legitimacy of the land." Hu Chengliang, vice president of hardware and electrical chamber of Commerce of Sichuan Federation of industry and commerce, Xiang Liangchen, general manager of Shunda shoe material factory of Chengdu, and Hu Ronglong, general manager of Chengdu rapid transit shoe material, expressed the same concern. Hu Chengliang said, "the government's official approval and project report are all prerequisites. The government should explicitly inform enterprises about relevant policies, including land prices and tax policies, so that enterprises can find a sense of willingness to invest.

Can Muchuan take the utmost sincerity and determination to undertake the shift of the footwear industry in Chengdu? Muchuan is an integrated poverty alleviation and Development Zone in the Mengmeng mountain area. A large number of people go out of their homes to work outside the country, leaving behind children, empty nesters and other social problems are very grim. This heavy land needs an industry to keep people's footsteps. The footwear industry is a labor-intensive industry, which can solve the employment problem to a maximum extent. Muchuan and Chengdu footwear industry have found the most important balance point. It is also precisely because Muchuan County, as a national poverty-stricken county, enjoys preferential policies in terms of policies. In order to support the landing of industrial projects, the Ministry of land and resources specifically protects Muchuan's land policy. Based on this, Muchuan county Party Secretary Lu Li has publicly made a strong and forceful commitment to the people of Chuan Chuan. "Muchuan will take the firm determination to undertake the shift of Chengdu shoe industry, and will take the broadest mind to accept the shift of Chengdu footwear industry." Chengdu shoe enterprises are welcome to invest in Muchuan, where they are suitable, suitable for business, suitable for business, suitable for tourism, and suitable for investment. In the policy area, priority is given to ensuring the transfer of enterprises in shoes industry to obtain dual certificates (territorial certificates and property rights certificates) in time. {page_break}

Muchuan invited the Tsinghua University city planning and Design Institute to make a new town planning for Muchuan, which will greatly widen the urban framework, and the footwear industry will inject a great vitality into Muchuan new town. Leshan Muchuan footwear industrial park will merge into the Muchuan new town, and adhere to the eco industrial park as the direction of development, and create the fourth generation "urban complex" industrial park. According to the current 3280 acres of Muchuan Shoe Industrial Park supporting facilities planning, industrial parks not only include production sites, but also will build "workers' home", technical schools, vocational training schools. Hospitals and other ancillary facilities are also being planned. "The emergence of an industry to promote a new city", the integration of production and urban development mode, will re create a new Muchuan.

At the same time, in order to undertake Wuhou shoe enterprises to enter Muchuan, the Muchuan county government has eight advantages. Besides the favorable conditions such as low land cost, abundant labor resources, abundant natural resources, Yue Yi Expressway and the Cheng Ren Mu expressway, Leshan Muchuan footwear industrial park is a major project in Leshan. However, the relevant documents of the Muchuan county government's special preferential policies for shoe industrial parks are also being worked out.

The sincerity of Muchuan is the confidence of shoe companies.

Muchuan's advantage is not only the relocation of shoe companies. Liu Gang, chairman of Chengdu thousand generation furniture manufacturing company, who has been on the shoe industry for seven or eight years, has also regarded the industry transfer as a rare opportunity. Liu Gang told reporters: "I have been engaged in the furniture industry for more than ten years, and seven or eight years ago I had planned to enter the footwear market, but I have been watching. Nowadays, the overall industry transfer of Wuhou footwear industry is a rare opportunity for wait-and-see investors.
Liu Gang said, "the cost of land and labor in Muchuan is very low, which is suitable for the development of investors in the new footwear industry."

As a career investor, Xiao Yong, general manager of Chengdu Tiantong Investment Co., Ltd. has also made preparations. He told reporters that the "made in Muchuan" shoe industry has broad prospects for development in the future. He plans to invest tens of millions of dollars in Muchuan to seek business opportunities. He said: "the development trend of labor-intensive industries can only be the industrial assembly line, and the assembly line needs a lot of manpower support. Therefore, human cost is a major expenditure of the labor intensive industries such as shoes. Muchuan has great advantages in this respect, with abundant labor resources and low cost, making Muchuan possible. For the advantages of "made in Muchuan", Xiao Yong also said: "now Muchuan strives to move the production base of Wuhou shoes enterprises as a whole, and form a complete industrial chain in Muchuan, which will reduce the matching cost of enterprises to a minimum. Besides, Muchuan is very close to Leshan port and Yibin port. The cost of shipping is a kilo of cents, far less than the air freight cost of more than three yuan per kilogram in Chengdu. These advantages have great attraction for shoe companies with low profit margins.

Driven by the opportunities for Muchuan to undertake the shift of the Wuhou footwear industry, more and more investors like Xiao Yong have cast their sights on Muchuan. Under the mutual support of leather shoes manufacturing enterprises, processing enterprises and supporting enterprises, under the common support of government policies, land, labor resources and unique transportation advantages, "making Muchuan" out of the country and going to the world will no longer be a dream.

This is a node. At this node, Chengdu's "women's shoes city of China" is standing at a new starting point with Muchuan, and is waiting to open their respective paths of Phoenix Nirvana.