Major Brands Have Poured Into The Electronic Business Platform And Set Off A Fashionable Online Trend.

Zara

Clothing Online retailers The scale is about 200000000000, Zara is trying to help its brand penetration through e-commerce platform. With the slowdown of economic growth and the saturation of the first tier city market, the sales of Zara under the Chinese line have encountered bottlenecks. Since Zara opened its first store in Nanjing Road, Shanghai, in 2006, more than 105 stores have been established in China. In recent years, China has grown into one of the most important and expanding markets of Zara brand parent company Inditex group. In Zara's view, Online store It's a good complement to the physical store. Regarding this, Mo Daiqing, China's e-commerce research center, believes that online channels play a great role in developing potential customers of Zara. Through this way, we can enhance brand awareness and more people will accept this brand.

In recent years, Zara has opened up a fast market in the first tier cities, but it can not cover the two or three tier cities with increasing purchasing power. Opening online platforms will be a useful supplement. In the Chinese market, online stores such as GAP and UNIQLO have been mature, and ZARA's rivals have eaten a lot of fast fashion online shopping.

ZARA is both clothes. brand It is also a chain retail brand specializing in ZARA brand clothing. ZARA, founded in Spain in 1975, is the world's third largest apparel producer in Spain. It has more than more than 2000 clothing chains in 56 countries around the world. ZARA is very popular with fashion young people all over the world. The designer's brand is superior in design, but the price is even lower. Simply speaking, it is to let the populace embrace High Fashion.

Forever21

The US fast fashion brand Forever21 was the first to set up an e-commerce platform in China. In 2003, Forever21 launched its online sales website. In December 15, 2011, the flagship store of Taobao Forever21 was formally launched, and the Rui Jinlin Shanghai branch provided e-commerce services for its generation. And Tmall flagship stores have been in operation for about a year. Forever21 flagship store in Beijing was opened at 10 a.m. on August 8, 2012 at APM flagship store, 138 Wangfujing street, Beijing. Recently, Shanghai recently opened the Forever21 shop of American fast fashion brand.

Founded in 1984, Forever21 is the most popular fashion brand popular among American teenagers. Headquartered in Los Angeles, California, USA, its products include knitted fabrics, woven fabrics, sweaters, coats, feather and so on. Forever21 has more than 400 chain stores in the United States. The company ranks the top 5 in the US, and the company exports tens of billions in China every year.

Gap

The US apparel retailer GAP announced in the first half of 2010 that it will enter the Chinese market in an all-round way. The first four flagship stores are located in Shanghai and Beijing. Then, in November 2010, China's online sales website was opened in November 2010, and China's partner, Yi Shang Shang Network Information Co., Ltd., managed to distribute and execute orders by Yi Shang, in line with its first opening in Hua men store. Gap's rival UNIQLO launched its e-commerce business in China last year.

Founded in 1969, Gap is the largest clothing retailer in the world. Many consumers of different ages are fans of their products. Besides quality, its pricing is also economical and affordable, and almost every consumer can afford to buy it. This has created a continuous expansion of GAP companies, gradually sweeping across the United States, and even the world's clothing market. GAP was born in the United States and became the fashion choice of American teenagers. What GAP brings to people is a kind of leisure temperament. It enables the unfettered American youth to enjoy the natural and comfortable life.

Mango

As one of the first known fast fashion brands to enter the mainland of China, in 2002, MANGO opened its first branch store in China World Trade Center shopping mall, one of the top shopping places in Beijing, and then expanded its branches to Shanghai, Tianjin, Shenzhen, Guangzhou, Qingdao, Chongqing, Hangzhou, Dalian, Dalian, Dalian, post, and so on. Now Mango online shopping platform can also buy all the goods in the physical store. You can find all the tips for putting on the website and create a suitable form for different occasions. In the end, Keep the Beat and MANGO blog provide readers with the latest fashion information.

Mango, an international fashion design company in Spain, has been positioned to decorate modern urban women with the latest trend, its personalized design and acceptable price. Founded in 1984, MANGO has won the unanimous favor of women around the world in fashion, modern and cosmopolitan fashion design. Each season, Mango offers up to 1000 items of goods to consumers, with complete merchandise and high selectivity. It is one of the characteristics of Mango. Coupled with weekly replenishment and quick addition of new products every week, consumers can catch up with the popular trend.

VANCL (me&city) (Metersbonwe)

China's fast fashion brand VANCL (Metersbonwe) has a clear gap with those of the fast fashion brands abroad. (me&city) It is worth noting that China's fast fashion brand has not reached the "fast" in the true sense, and there is a noticeable gap with the fast fashion brands abroad in terms of brand building, commodity design and supply chain integration. Such as "high inventory pressure" has become a common problem faced by many fast fashion brands in China. Businesses often digest inventory through preferential marketing activities such as broadening marketing channels and discount promotions. These temporary solutions can not fundamentally improve the development dilemma of enterprises. The main reasons leading to high inventory are mainly the lack of centralized integration of supply chains, the lack of design to attract consumers' impulse to purchase and the expansion of too blind marketing channels.

Charm

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The Outnet

Net-a-Porter, a luxury and designer brand shopping website, launched a discount shopping website theOutnet.com in 2008. Its designer brand sold online at a discount of 30%-80%, attracting a new wave of fashion consumption.

Although theOutnet.com sells products in discounted terms, the high-end brand products like Net-a-Porter sales include Alexander Wang, Marc Jacobs and other domestic hot brands.