Yancheng Textile Industry Will Accelerate Industrial Upgrading By Accelerating The Development Of Brand Economy.

It has been a traditional pillar industry and an important livelihood industry in Yancheng, Jiangsu. According to statistics in 2011, the main business income of textile enterprises above Designated Size in Yancheng City accounted for 19.9% of the total industrial economy above the scale of the city.

Since this year, due to many unfavorable factors, the profitability of enterprises has declined. At the same time, the structural contradictions accumulated in the development of Yancheng City textile industry over the years have become increasingly apparent.

Under such circumstances, Yancheng textile enterprises are actively seeking solutions, and strive to enhance the competitiveness of enterprises, reflecting confidence in overcoming difficulties, pforming development patterns and promoting industrial upgrading and upgrading.

Promoting high-end industry and product termination

President of Yancheng City Textile Industry Association,

We are making vigorous efforts to build new characteristics and new advantages of the development of Yancheng's textile industry. No matter how difficult it is, we must solve the current difficulties and focus on the future.

Our goal is to optimize the textile industry in 2015, enhance the equipment level and enhance the innovation capability.

Breakthroughs, industrial agglomeration development, promoting high-end industries and terminal products, and promoting the pformation of Yancheng's textile industry development mode to innovation driven, high-end high-end R & D and manufacturing, brand competition and intensive management.

It is reported that at this stage, Yancheng's textile industry will gradually upgrade Yancheng's textile industry by accelerating the development of brand economy, strengthening the construction of industrial clusters and improving its supporting capabilities.

Yancheng textile has put the brand work in the core development strategy of enterprises, and actively introduced and cultivated talents in brand design and brand promotion.

Jiangsu Yueda Textile Group has launched the high-end fashion casual wear brand, "LUCK&JOURNEY". "Kedjeni"

Zhen Yang Group has registered 3 trademarks such as "Su Tina", and has launched a series of "Na" series home textile products.

Yancheng textile enterprises hope to increase the proportion of brand in the textile industry economy through these efforts.

Speed up the upgrading of industrial parks

Han Buyang, Secretary of the Party committee of Sheyang Lin Hai town and Secretary of the Party Working Committee of Yancheng City textile dyeing and finishing Industrial Park,

Yancheng is accelerating the pace of construction and upgrading of textile industrial clusters and industrial parks.

Yancheng City textile dyeing and finishing Industrial Park, located in Linghai Town, Sheyang County, is the only specialized textile dyeing and finishing Park in Yancheng City. The planned area of the textile dyeing and finishing industry is 23.3 square kilometers, which is divided into six main areas, namely, dyeing and finishing core area, high-end weaving area, clothing home textile zone, science and technology research and Development Zone, supporting service area, storage and logistics area. The completion of the project fills the blank of Yancheng's textile industry chain without dyeing and finishing, and improves Yancheng's textile industrial structure.

The textile garden has built nearly 18 km of pollution control network. There are 2 sewage treatment plants in the new morning and the sand seal. The design capacity is 100 thousand tons of daily dyeing and printing wastewater.

In the past two years, 12 textile dyeing and finishing enterprises have been settled, and a dragon shaped industrial pattern with spinning, weaving, printing and dyeing as a whole has been formed.

We also have a number of major weaving, dyeing and finishing and home textile projects under negotiation. We welcome enterprises with advanced technology, certain strength and pre-processing capability to enter the textile garden, and inject vitality into our distinctive industries.

At present, Yancheng Sheyang and Dongtai have been striving to build a national textile industrial base on the basis of the foundation of the Jiangsu textile industrial base. Dafeng and Yan Du are striving for the Jiangsu textile industrial base.

Qingfeng town, Jianhu County, Dongtai City, Fengzhen, Fuan and Xu He Town, Ting Dong District, Yan Dong Town, on the basis of "Jiangsu textile industry famous town", striving to create a state-level textile industry characteristic town.

Xiangshui Town, Xiao Jian Town, Binhai County, eight Beach Town, Sheyang County, Linghai Town, special town, Dafeng new Fengzhen and so on are also actively creating provincial and state-level textile industry characteristic towns. Funing town Fucheng is actively creating "China's environmental protection filter material famous town".

Strive to improve product matching rate in the region

Zhu Ruhua, President of Yancheng City Textile Industry Association,

In his speech at 7 / 23, the general secretary pointed out that "whether we can firmly grasp the opportunities and deal with challenges calmly depends on our ideological understanding. It depends on the intensity of our work and depends on our pace of reform and development."

Therefore, we have strengthened the safeguard measures to achieve the goal.

The association should strengthen communication with the government and enterprises, and strive for national and provincial policies to support the development of small and medium-sized enterprises in terms of project construction, technological pformation, foreign trade, technological innovation, new product development and brand building.

In terms of enterprises, we need to strengthen technological pformation more firmly, improve the level of technology, and develop innovative products according to the needs of the market.

The current difficulties are temporary. We can not only stop in the face of difficulties, but also face difficulties and overcome difficulties.

Faced with the difficult situation, leading enterprises have played a leading role.

Yancheng City has launched a reorganization plan, and strive to implement more than 1 textile enterprises' major reorganization projects every year in all counties (cities and districts). Through restructuring, we will cultivate a number of leading enterprises with the support and drive capability of the industrial chain, leading the industrial pformation and upgrading.

In the future, Yancheng textile will continuously improve the level of specialization and intensification of textile industry gathering area. With professional parks and textile characteristics towns as the main carriers, it will focus on cultivating and strengthening Yancheng textile industrial clusters, and take industrial cluster supporting enterprises as the main body, with the final product as the leader, and promote the upstream and downstream matching around the industrial chain; improving the matching rate of local products in the industrial cluster area will be the development focus of Yancheng textile industry in the future.