Quanzhou Shoe Enterprises Are Affected By The Stock Performance, But Not The Clothing Brand.

Increased by 24.5%, 23.58%, 22%, seven wolves, nine Mu Wang, and three young listed in Quanzhou.

Brand growth in the first half of 2012 has been impressive.

In contrast, Quanzhou's "traditional strengths" - the desolation of shoes brands: -11.6%, -10%, 1.40%, Anta, 361 degree and XTEP three months of sports goods handed over half a year's business data were embarrassed. Besides XTEP's negligible slight growth, Anta and 361 degree business data declined all the way.

The same as shoes and clothing plates, why "shoes" do not run "clothes"?

Inventory blocks growth

According to the semi annual report,

Although it still leads by a turnover of 3 billion 930 million yuan, it dropped by 11.6% compared with the same period last year.

The turnover of Lining, 361 degree and PEAK, which followed closely, declined by a different margin, and PEAK's turnover decreased by more than 30%.

And the drop in profits is even greater.

"Although the performance of several major sporting goods in the past two years seems very good, it is built on increasing the terminal.

In other words, it's just moving the product from the enterprise to the agent, rather than being bought by the consumer.

The resulting inventory problem will cause more headaches for businesses.

The independent critic Ma Gang of shoe and garment industry is in the middle of the shoe brand's key point - inventory.

Data show that Li Ning Co, Anta, PEAK's inventory is still rising, as at the end of June, respectively, 1 billion 138 million yuan, 628 million yuan, 529 million yuan.

To add insult to injury, in the first half of the year, the average inventory turnover days of all companies were rising, of which PEAK rose from 49 days in the first half of last year to 86 days.

Clothing growth is just "inertia"

According to the semi annual report, the first half of the year,

The performance of the leading men's clothing brand has maintained a relatively stable growth: the revenue of the seven wolves is 1 billion 486 million yuan, an increase of 24.5%, the operating profit has increased by 49.3%, and the profit of the company has increased by 1 billion 259 million yuan, an increase of 22% and a 38.6% increase in operating profit.

Does this give the shoe brand a loud slap? Does the clothing brand need to squeeze out the traditional shoes brand and become the number one industry?

"At present, the market is becoming more and more serious."

Many people in the industry lamented the idea. "The first half of this year's gratifying performance is due to a kind of" inertia "growth.

As seven wolf six months reported, "because the order will lock the performance ahead of time, the wholesale part of the business is not affected by the peripheral, so as to ensure the realization of the company's operating objectives."

It is reported that men's clothing orders will normally take six months in advance. The revenue of spring and summer wear this year came from the order of last August and September. "The clothing industry before the fourth quarter of last year is still immersed in the joy of the outbreak of the year before, so in August and September, the order of dealers is still surging forward and moving forward courageously."

Insiders said Mr. Lin.