Diversified Fashion Will Become A New Model

From the masses Casual clothes Sportswear, ladies' wear and fashion brands, China's women's clothing market is entering a new stage of multi fashion. Apart from ONLY, MORGAN and other foreign brands occupy the mainstream position, the local women's clothing brand is also eager for multiple fashion. The industry pointed out that the subdivision of women's clothing market has reached a certain degree of saturation. Multi fashions may be a way out, but how to reflect the unique culture of brands in pluralism requires more time to precipitate.

　 Women's clothing market "gunpowder flavor" gradually.

It is understood that more and more foreign countries Women's wear They have entered the Chinese market and occupy the leading edge. As they continue to expand their efforts in the Chinese market, the "gunpowder flavor" of the women's clothing market is becoming increasingly strong. According to a statistical data from the China National Business Information Center, the top five brands in China's women's clothing market are all foreign brands, and the situation of China's own brand women's clothing is very grim. BADEN, general manager of Guangzhou Shimon Clothing Co., Ltd. also said that the mainstream of Chinese women's clothing market is foreign brands. Ms. Lin also pointed out that in the international financial crisis, most of the local women's clothing brands had a series of problems. "Inventory pressure is the biggest problem, and some enterprises even lose 20%".

　　 Pluralistic fashion It's going to be a completely new model.

It is reported that the market segmentation has been a major trend in the women's clothing market, but in the environment of production costs and competition intensification, the market segmentation gradually disappears. CROBI/, director of marketing, solemnly told reporters that "women's clothing market, which occupies a leading position in foreign brands, will become a brand new business model." Solemnly pointed out, "foreign brands are pouring in, local brands have not formed their own style, and the increasing production pressure and inventory pressure have brought great challenges to enterprises." According to reports, in 2009, China's cotton production decreased by 30%, and labor cost increased by more than 12%. Therefore, the pressure of garment enterprises on production costs increased, sales declined and profits became thinner. In this case, the multi fashion mode including more consumers is favored by businesses. Solemn think, "the result of market segmentation is the narrowing of the consumer group, and diversification can meet more consumption requirements. He said that he will initially explore diversified fashion management models in this summer's products.

However, the industry has pointed out that multivariate fashion can not simply be understood as the diversity of product series and styles, and how to establish brand culture in diversification, local enterprises still need a certain amount of time to temper themselves.