Shenzhen Garment Industry Cluster To Build Shenzhen Fashion City

Many people in Jiangmen may not know that in the history of Xinhui, there was a clever and caring textile industry owner Huang Dao Ma, who had selflessly imparted textile skills to the villagers and organized village women to carry out large-scale textile production, which was 200 years earlier than that of Jiangsu's Huang Po Po.

Now,

It has become one of the main pillar industries in Shenzhen, and occupies an important part in the industrial economy of Shenzhen.

At present, pformation and upgrading is the main theme of social development, and the textile industry is no exception.

How can Jiangmen's textile and garment industry accelerate its industrial upgrading to a higher level in the critical period? What can be learned from the pformation and upgrading of the textile and garment industry in the fraternal city?

Shenzhen garment industry gathering base is located in Dalong Office of Longhua new district. The planning and construction started in 2003. The first phase of industrial land planning is 1 million 80 thousand square meters, the infrastructure and roads are all in place, the introduction of 22 well-known domestic garment enterprises; two, the headquarters functional area planning more than 200 thousand square meters, planning and construction of clothing public service platform, enterprise headquarters building, incubator, R & D center and other projects.

At present, the big waves are coming.

The clothing industry gathering base is the leading body, and the clothing research and development, production, exhibition and testing center will be built to create the "fashion city".

As of the end of February this year, the base has Huaxing, Ying Er fashion, Xing billion, Naka Megumifuku, song and so on 5 companies put into operation, the 5 main building of the 5 enterprises, such as Mabel, Hai Jun, MEBO and Shi Chi Li, have been sealed down. The enterprises are expected to move into the base and put into operation this year, with an annual output value of about $5 billion.

Longhua New District big wave office related personage discloses, leveraging the integration of the special zone and the urban development unit pilot, the Shenzhen garment industry gathering base is assembling the apparel industry chain, creating an important support platform for Shenzhen to build a fashion city, and becoming a modern fashion fashion center that radiates the Pearl River Delta and domestic and international.

Urban development unit planning pilot approved

At present, the garment industry gathering base in Shenzhen is speeding up the improvement of the basic supporting facilities.

The first phase of the 1 million 80 thousand square meters of the clothing base, with a total investment of 360 million yuan, has successfully completed the budget estimate of the municipal infrastructure for 210 million yuan. The main road network such as Lang Rong Road, Longines Road, big wave north road and wave road has been opened to traffic. The work of "seven links and one leveling" for site formation, flood discharge channel culverts and so on has been completed, and the supporting facilities such as power, water supply and communication have been completed and pferred to the relevant departments for management and operation.

The public service platform project covers an area of 8000 square meters, and strive to start construction in 2012.

In view of the admission enterprises, the big wave office "close service" promptly coordinated and solved all kinds of problems encountered in the process of construction, construction, commissioning and operation of enterprises, so as to further speed up enterprises' entrance into the park.

Up to now, there are 5 companies such as Huaxing, Ying Er fashion, Xing Yi, Naka Megumifuku, and Song Li Si (Hou Yu) and put into operation. The main building of 5 enterprises, such as Long Hao (Urban couple), Mass Phil, Hai Jun, MEBO and Shi Qi Li, have been completed. They are expected to move into big waves and put into operation in 2012. The new annual output value is about 5 billion yuan; 6 enterprises, Mu Lan, Ben Ni Shi, ye, Tai Ming, Fei HSI Si, and Morgan, have already laid the foundation for the construction; 6 enterprises, Heng Yun, Meng Shi, AI Tai AI, Shi en, Shu Wu Wu, Ma Qi, are currently planning to build a newspaper.

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Big wave office relevant personage discloses, predict by the end of 2013, 22 enterprises will be put into operation, with an annual output value of more than 30 billion yuan, initially forming the scale of garment industry.

Another good news is the 3.76 square kilometer area with the base as the core. It has been listed as one of the 9 pilot units of urban development in Shenzhen during the "12th Five-Year" period.

It is understood that the urban development unit planning includes comprehensive urban planning, including urban spatial layout, industrial development, urban renewal, land preparation, investment and financing mechanism, and so on. Based on industrial upgrading, the urban planning management is combined with the existing land system in the space carrier.

Hua Xing sample for pformation and upgrading

As one of the first 22 well-known domestic garment enterprises, Shenzhen Huaxing Garments Co., Ltd. (hereinafter referred to as "Huaxing company") has gone through a new road of pformation and upgrading.

According to introducing, Huaxing company was founded in 1987, with nearly 10000 employees.

The enterprise covers an area of 30 thousand square meters, the factory area is 50 thousand square meters, and its assets exceed 350 million yuan. It is the vice president of Shenzhen garment industry association.

In the past more than 20 years, Huaxing company is mainly engaged in garment processing, OEM and OEM production. It produces 2 million kinds of garments each year, and its products are mainly exported to Europe, the United States, Japan and Hongkong. The export rate is 98%.

Huaxing company became the first enterprise to start and put into operation in Shenzhen garment industry gathering base in 2009.

Based on the clothing base, the company quickly combed the industrial chain and management system, and integrated the business headquarters, processing plants, management departments and logistics centers scattered in various districts of Shenzhen to the park, forming a large-scale modern enterprise with more than 50 thousand square meters factory buildings, more than 2000 high-end professional equipment and nearly 3000 staff teams.

"In recent years, with the increasing cost of labor, price and raw materials, fierce competition in the clothing industry and the government's spare no efforts to guide, we are deeply aware that raw materials, sample processing and OEM are difficult to achieve sustainable development of enterprises. We must rely on our strong manufacturing advantages, rely on government policy support, build R & D teams, expand marketing channels, build high value-added brand, and realize pformation of industrial pformation and upgrading."

Huaxing company official said.

To achieve pformation and upgrading, Huaxing company has implemented the strategy of "three steps": first, lighten the burden and go into battle lightly.

After the company headquarters settled in the industrial base, the government gave appropriate financial benefits and tax concessions, ERP information system and fixed assets investment to give appropriate subsidies, and strive to reduce the burden for enterprises.

When the company put into operation, it doubled its output value, made energy for the next development and concentrated resources, which provided a possibility for the market to become a brand.

The two is to enhance the quality and quality of the original men's brand "elegance".

Going abroad to participate in national exhibitions, such as participating in Lanzhou, Harbin trade fair, Shenzhen clothing trade fair, etc., will strive to expand brand influence and move towards high-end.

The three is the acquisition of the British high-end fashion ladies' brand "La FNI".

Invest about 20000000 yuan to establish enterprise's own brand research and development center and professional marketing team, build the flagship store of domestic club, and strive to enter the high-end brand market.

In order to make more garment enterprises like Huaxing company stand out, the big wave office has actively carried out industrial special research and formulated supporting policies.

At present, the action plan for big wave fashion industry (2011-2015) has been introduced, and it is planned to carry out the research on the policy of fashion industry. In the light of the Universiade's "college student fashion index", it will strive to play a guiding role in the formulation of industrial standards and discourse power.