Behind The Esprit Brand

The symbolic meaning behind the brand

stay

Behind the sustained growth of performance is the concept of consistently adhering to "creating quality products and increasing operational efficiency".

In general, the industry operators lack systematic management of clothing procurement and distribution. From design concept to production, and then to finished products, there is often a distance between them. Esprit always insists on taking care of every detail at the same time. The product itself not only needs quality but also makes customers feel superior.

Needless to say, creativity is very important in the company's business. However, creativity is not the whole of esprit.

The success of the group is rooted in what customers feel when choosing Esprit brand products, because customers feel the joy and leisurely satisfaction of life, the true feelings of esprit, and the sense of devotion to the trend.

Esprit brand is recognized by thousands of consumers, which lies in the spirit and attitude behind it.

This spirit is abstract, but the sense of fashion and comfort brought by Esprit products, as well as the selling points of quality and cheap, can be truly understood.

Thousands of styles

As a fashion group, Esprit has the advantage of being able to provide comprehensive.

Series and coordination

And accessories.

Esprit all product designs, sizes, styles, and materials are selected and checked by the design and Research Office in Dusseldorf, Germany.

Esprit's product experts keep looking at thirty designers before they lay down the idea of new products.

In the design of over 10000 designs per year, we choose and implement only about seven thousand items.

Esprit can supply high quality products at competitive prices, depending on a broad supplier network in Italy and its Asian countries, such as Hongkong, Japan, China and Taiwan.

In order to match fashion trends and seasonal changes, Esprit brings customers four quarterly products, thousands of clothing styles, and sends them to wholesale and retail channels in a timely manner.

The strict control of the group has earned Esprit products a reputation for being worth the money.

Unified and rigorous marketing and procurement

The group's unified management requires strict policies, which can be seen in design and production, and also in product procurement and marketing.

From Shanghai, Hongkong to Brussels, Esprit has adopted a consistent brand positioning, product procurement, image and marketing strategy.

The result of hard work is that Esprit has become a way of life without national boundaries, full of vitality, vitality and atmosphere of the times.

The Esprit retail store of the company, from design furnishings, decoration, product display, music to customer service, all highlight the unique style of esprit, so that customers can experience the shopping pleasure of "one family" and find the love of their hearts wherever they are.

Whether walking on the streets of Frankfurt or Shanghai alley, no matter whether it is a Esprit jacket or any personal or household goods with Esprit as trademark, Esprit has no two messages.

The concept of large retail stores that display Esprit brand products on the whole is to pmit this information through different media at the same time.