Mining Youth Clothing Market

In the eyes of many people, New York, the United States, is a gathering place for businessmen. It is also the top global brand of Dior, D&G, Boss, Dunhill, Ports Piombo and so on.

The world fashion trend is also a representative of its luxurious, simple, frank, elegant and other style costumes. Their brand image is built on consistent high quality, high quality principles and unique and relaxed design demeanor, and will integrate many popular elements on this basis. This is one of the reasons why luxury brands are always attractive.

In general, they adopt the market strategy of "Less is more", attracting their innovative designs, hi-tech fabrics and unique packaging as well as their luxurious and original understanding to a group of wealthy families and the adventurous nobles and nobles who become loyal customers of their brands.

However, in fact, noble and luxurious are not all the development of American clothing. In the United States, more consumers like you and me like to buy ordinary consumers at low price and discount goods in WAL-MART and Carrefour's "low daily" supermarket chains.

When buying clothing in the United States, ordinary consumers pay more attention to the practical, the price should be appropriate, like the simple and generous style of clothing.

How to make more ordinary consumers accept and like new brands that are suitable for price has become the constant pursuit of every designer and brand name, just like ZARA, Benetton and so on.

The brand development strategy of "low price, good quality, smart design and quick update" attracted the sales volume of the large scale consumer groups and high-end luxury brands.

Their success has inspired more brands and cutting-edge designers such as the Dinke Kabo from Delaware, who chose to follow these successes. Through years of hard work, he has led ICIS's brand designers to focus on the design of teenage costumes. With precise professional positioning, he has gradually emerged from many of the parity clothing brands and has become the rising star and outstanding figure of the young fashion designers.

Aiming at the Chinese market, the brand of the product has been planned into 4 series. According to the reaction of the market, the new products are continuously launched every month and every week. The price strategy of the product is based on the volume of the product, so that the agent can earn money and earn fast money, and quickly recover the cost. The retail price of the product is also locked in the low price range of 40 yuan -200 yuan, so that consumers in every region of China can not only like to wear, but also afford it.

The designer brand, born in Delaware, USA, opened its first design studio and garment processing factory in a small town in Newark in 1989. Since then, it has embarked on a brilliant path of development, which is unique and unique. It can continuously provide the most comfortable feeling for teenagers who enjoy sports and leisure. Perhaps, compared with the aristocratic images of many top brands in the world, ICIS brand, which lacks a deep historical connotation, seems to be more like a "grass root".

However, it will take the "cool" culture of the United States to the end with its brand name "Ai dor cool". And from the beginning, the "grassroots" brand has a firm belief that it is necessary to highlight its lofty aspirations in China. It will take the responsibility of providing all the 15 year old -25 years old young people with their favorite, affordable products and quality service as their mission.

International product design + excellent production technology + affordable price + attractive brand image + system promotion service = brand success.