Interview With Dili Designer

Q:

A

What is the biggest feature compared with other international brands?

A: Sublimation brand culture, brand culture from the classic traditional French love stories sublimated to a "love sports, love health, love family, love business, love the country" brand character.

The development of the brand tends to establish the personality of the brand. The character of GOLF is to create a symbol, a symbol of the psychological pursuit and spirit of consumers. From the analysis of the target consumers of Dili, the age of the consumers is mainly around 30~45 years old. They are the elites of all walks of life in the society. Most of them have a complete and harmonious family. For this reason, Dili GOLF has launched family wear series in order to get the resonance of consumers, produce a sense of identity, satisfy the emotional needs of consumers, and also narrow the distance between brands and consumers and enhance the desire to purchase.

Q: what is the design concept of the Dili product series since its foundation? What are the main design features and ideas in its new product golf series?

A: the design concept of Dili Business Series: young and upstart self-confidence, upward, fashion and elegance.

A series of main design features, according to the characteristics of GOLF movement, the fabrics are mainly made of natural fibers, with bright colors and brilliant colors.

Design concept Golf health, vitality, sunshine.

Q: what are the fashion trends of the DL brand over the years?

A: seeing the clothes of Dili will remind people of the image of "nobility, elegance and fashion", which is also the goal that designers have been pursuing.

As a high-end positioning men's clothing, the overall clothing is especially exquisite, which is material, type, quality and color matching. In the aspect of fabrics, European import fabrics, such as international brands LOROPIANA, Zegna and CERRUTI1881, are all long-term partners.

Style design is simple and rich in brand elements, such as zipper, ribbon, buttons and so on, all using the LOGO change and color matching of DILI.

In recent years, the sales charts of major shopping malls all over the country are among the best. Many of the best sellers have been followed.

Color is the primary impact of vision. Dali is bold and innovative in the use of colors, and other brands dare not try to color.

The core line is a combination of market demand and European trend.