Personality Godfather ZIOZIA

There are people who love beauty.

There is also a wave of equality between men and women. More and more women's tailoring and color elements have been used several years ago.

In the design, as the forerunner of this trend, ZIOZIA has always advocated the idea of "fine dressing delicates men like women to make men look like women." the dress thinking has shown to the public its determination as a high-end brand to strive for the creation of a beautiful individual character, and in the true sense, it has enabled many men to be "born".

More importantly, in just a dozen years, ZIOZIA has jumped from a Korean brand to one of the most appealing fashion pioneers today, and has been rated the "first personalized men's clothing" by authoritative media.

The fashion circle is always the stage dominated by forerunners. If you want to stay behind forever, you must be able to lead the trend for a long time. Like many big brands, excellent buyers all over the world bring the latest popular consultation to ZIOZIA, and the fast product renewal and limited sales mechanism also make ZIOZIA's store "fresh forever".

In terms of terminal sales, ZIOZIA is a "customer first worry and worry". The original "witheout thinking" service mode just needs to follow the pattern matching map provided by ZIOZIA, and customers who do not know how to match it can be easily settled and become an absolute charm. So that every customer can feel the ZIOZIA philosophy of "considerate shopping" conscientiously, and more firmly believe that VIP customers can make ZIOZIA become their preferred brand of high-end brand.

The unique application of color is classic. Red, purple, green and other colourful systems are widely used. The matching of the advantages just makes ZIOZIA give people a sense of "amazing" but not lose the big name.

Meticulous detail design and processing show the designer's tension in integrating sexy and fashionable personalities.

Designers strive to pursue the balance between publicity and introverts, such as simple suits can match a surprisingly amazing but absolutely acceptable tie. With the constant surprises, ZIOZIA has changed the inherent clothing and aesthetic habits in the process of imperceptibly. "Breaking through oneself" is the quintessence of aesthetics advocated by ZIOZIA. This idea has also deeply influenced the fashion trend of the fashion industry, and has become the symbol leader of personality fashion.

Joining hands with the arts industry is an important step towards ZIOZIA's success.

The Asian financial crisis of 97 years has deeply affected the economic growth of Korea. This flood also spread to the clothing industry. Influenced by it, the garment industry suffered an unprecedented heavy blow.

ZIOZIA is also difficult to escape. Its sales volume has dropped sharply, the speed of specialized shop development has slowed down obviously, and the awkward situation of stagnation has emerged. How to get rid of this sudden crisis is an urgent problem to be solved before the company's top executives.

At this point, the turnaround appeared.

In 1998, ZIOZIA officially entered the Korean Arts and sports field, and began a long-term and comprehensive cooperation through sponsoring Idol TV dramas, sponsoring popular artists' costumes, hiring large numbers of celebrities, and promoting new generation of high-quality idols.

From the initial Jang Dong Gun to the obscure Rain at the time, and then to the close cooperation with Won Bin, who is "fashionable" in the United States, ZIOZIA every investment can be called "masterpiece". In the name of art and technology circles, it also trained a large number of "believers" for the brand itself.

In 2000, within a short span of two years, ZIOZIA successfully reversed itself, and opened nearly 90 self owned stores and quickly entered the list of big names. Such a business miracle is just as miraculous as the revival of South Korea's economy. However, it is easy to see that the key to creating this miracle is effective decision-making. The core of supporting this decision is the star brand strategy thought that ZIOZIA has implemented for a long time.

To cultivate pioneer designers is an important reason for ZIOZIA to become the most "character" brand.

LEE JUN GU, Jina Kim and so on are all hot new designers in Korea. They also push forward ZIOZIA continuously while they get personal success.

In September 2006, ZIOZIA opened a flagship store about more than 700 square meters in Jiangnan, Seoul. In recent years, the designer Jina Kim, who was highly respected by Korean artists, was ZIOZIA's latest design of women's clothing series AndZ by JINNA in line with its men's wear series AndZ, and launched a strong response from consumers in the store, which also injected a strong heart for the whole series of promotion plan of ZIOZIA.

Nowadays, more and more Korean clothing brands are stationed in the Chinese market and have achieved good results. At the same time, they also won good reputation. ZIOZIA finally managed to enter the Hangzhou Tower in 2005. The impressive sales performance once again proved the strong strength of ZIOZIA in the market operation.

Shanghai has always been a "coveted" place for every major brand. From the perspective of development strategy, Shanghai can only be able to open the Chinese market most effectively, and ZIOZIA knows it naturally.

In fact, as early as more than four years ago, the South Korean headquarters had sent many commissioners to Shanghai to conduct shop inspection. But at that time, considering whether the high-end price and personalized positioning of ZIOZIA could be widely accepted in the Chinese market, ZIOZIA's Shanghai shop plan was dragged on until the successful operation of the Hangzhou Tower, which greatly enhanced the confidence of the Korean headquarters in the Chinese market. At the same time, it also accelerated the pace of development, and ZIOZIA's entry into Shanghai was just around the corner.

In today's increasingly fierce brand competition, ZIOZIA is absolutely unique.

The unique brand charm is the most important factor for any big name to be sustained and supported by people.

Leading is no easy task, but guidance is even more difficult. A series of dress changes advocated by ZIOZIA revolutionized the traditional ideas of men.

ZIOZIA has been trying to teach the secret of how to upgrade from beautiful men to charming men. If the past men's clothing brand lacks leadership, now, respectfully called ZIOZIA is the godfather of personality.