Middle Class Leisure Brands From The US

The founder, Tommy Hilfiger, was born in New York, USA in 1951. He wanted to be an athlete from childhood, but he failed because he was short.

After graduating from high school, Tommy did not go to university.

At the age of 18, in 1969, he set up his first fashion shop, called Peoples Place, at a cost of $one hundred and fifty.

At the beginning of the shop, there were only twenty jeans in the shop.

But in just six years, "Peoples Place" has expanded to seven branches.

During these years, Tommy designs clothes in the name of Jacob Alan and sells them in her shop.

The young talent was quick and quick.

In 1976, Tommy went bankrupt.

Fortunately, this fall did not break his fighting spirit.

Tommy immediately went to Jordache.

After accumulating considerable experience, he set up his own company again and published the first fashion series in his name in 1984.

The rich American style of leisure, coupled with the $three million publicity campaign, has made Tommy's fashion widely known and its career peak again.

In the late 80s, the development of Tommy Hilfiger brand was plain sailing.

In 1992, the company went public in the United States.

Tommy uses the funds raised to expand business and open hundreds of branches.

In the middle of 90s, Tommy Hilfiger was regarded as the same brand as Ralph Lauren: the same middle class white as the target customers, and the middle leisure as the brand style.

However, since the 90s, many rapper, such as Snoop Doggy Dog and so on, have become popular in wearing Over-sized Tommy Hilfiger underwear.

This unexpectedly opened up the youth and black market for Tommy Hilfiger, and the sales volume of Tommy Hilfiger increased dramatically.

As a result, Tommy gradually designed more comfortable and lightweight clothes to cater for the new customers' desire for street fashion.

If we have honor and status, we must succeed in pursuit and continue to expand the brand.

Therefore,

Add Tommy Jeans, Tommy Sport and other auxiliary lines, so that customers of different ages and different classes can enjoy the pleasure of wearing Tommy Hilfiger.

So far, Tommy Hilfiger is not only popular in the United States, but also in international market.

Comfortable American sentiment

Tommy Hilfiger likes to take inspiration from casual wear and sportswear, improve it, match it with T-shirt, jeans and so on, trying to create a sense of vacation and leisure.

The sense of leisure needs sunshine, so Tommy Hilfiger's clothes are sunny, never cloudy, and look comfortable.

It takes good weather and good friends to accompany a holiday, so Tommy Hilfiger's print ads are mostly carried out by a group of people dressed in American style casual clothes. It looks like a group of fashionable people taking a vacation together.

The models in the advertisements wear the same style of clothes together and reflect each other. This is called "Total Look".

Casual clothes brand

In recent years, Tommy Hilfiger is the most popular in the United States.

Designer.

Whether you are a Hip-Hop dress, a big robe or a middle-class person, you like to buy one or two Tommy Hilfiger to wear.

The clothes of Tommy Hilfiger seem to be very concise, bright colors, with the elegant dress, self dignified, with light dress and eye-catching, which makes Tommy Hilfiger have great matching possibilities.