Quanzhou Shoe Enterprises Are Affected By The Stock Performance, But Not The Clothing Brand.

Increased by 24.5%, 23.58%, 22%, seven wolves, nine Mu Wang, and three young listed companies.

The growth of the revenue of men's clothing brands in the first half of 2012 has been impressive.

The opposite is Quanzhou's "traditional strengths" -- the desolation of shoes brands: -11.6%, -10%, 1.40%, Anta, 361 degree, XTEP three.

The half year business data delivered was embarrassed. Besides the slight growth that XTEP could ignore, Anta and 361 degree business data declined.

The same as shoes and clothing plates, why "shoes" do not run "clothes"?

According to the semi annual report, although Anta still led a turnover of 3 billion 930 million yuan, it fell by 11.6% compared with the same period last year.

The turnover of Lining, 361 degree and PEAK, which followed closely, declined by a different margin, and PEAK's turnover decreased by more than 30%.

And the drop in profits is even greater.

"Although the performance of several major sporting goods in the past two years seems very good, it is built on increasing the terminal.

In other words, it's just moving the product from the enterprise to the agent, rather than being bought by the consumer.

The resulting inventory problem will cause more headaches for businesses.

The independent critic Ma Gang of shoe and garment industry is in the middle of the shoe brand's key point - inventory.

Data show that Li Ning Co, Anta, PEAK's inventory is still rising, as at the end of June, respectively, 1 billion 138 million yuan, 628 million yuan, 529 million yuan.

To add insult to injury, in the first half of the year, the average inventory turnover days of all companies were rising, of which PEAK rose from 49 days in the first half of last year to 86 days.

Clothing growth is just "inertia"

According to the semi annual report, in the first half of the year, the performance of Quanzhou leading men's wear brand remained relatively stable: the revenue of the seven wolves was 1 billion 486 million yuan, an increase of 24.5%, the operating profit increased by 49.3%, and the profit of 1 billion 259 million yuan, an increase of 22%, and a 38.6% increase in operating profit.

Does this give the shoe brand a loud slap? Does the clothing brand need to squeeze out the traditional shoes brand and become the number one industry?

"At present, the market is becoming more and more serious."

Many people in the industry lamented the idea. "The first half of this year's gratifying performance is due to a kind of" inertia "growth.

As the seven wolves reported in the semi annual report, "because the order will lock in the performance ahead of time, the wholesale business will not be affected by the periphery, so as to ensure the realization of the company's business objectives."

It is reported that men's clothing orders will normally take six months in advance. The revenue of spring and summer wear this year came from the order of last August and September. "The clothing industry before the fourth quarter of last year is still immersed in the joy of the outbreak of the year before, so in August and September, the order of dealers is still surging forward and moving forward courageously."

Insiders said Mr. Lin.