Quanzhou Department Store Expansion War Started

Since the beginning of this year, the department stores in Quanzhou have been doing a lot of action. First, the major department stores in the beginning of the year announced their plan for opening their stores. During the new year's day to the Spring Festival, it was the prime time for the department stores to get together.

At the end of next month, Puxi Wanda will also officially open in Quanzhou.

"The more formats, the more brands, the greater the consumer's selectivity, the more benefit the public will get."

According to the industry analysis, with the successive entry of well-known chain stores, the expansion of Quanzhou's department stores has been officially launched, which has also created a certain competitive pressure on the former commercial circles, and has also promoted.

Healthy development.

Following the Tianhong Department store, Wanda Department Store in Jinjiang has recently made a high-profile appearance.

Together with the Xinhua capital of Quanzhou for many years, the department store of Dayang and Yonghui supermarket expand the lineup of the Quanzhou department store.

After nearly two years of carving, the 200 thousand square meter Jinjiang Wanda Plaza store was unveiled.

The "county strategy"

On the 10 th of this month, Jinjiang Wanda Plaza officially opened.

Like the rush to the market, people swarm into each other, and the huge shared space seems to be cramped.

"Big, everything."

This is what reporters heard more than once when they visited the department store.

Because of the nature of the urban complex, Wanda Plaza brings the impression of high-end stores not only to the city.

"Look, there is HM!" "Youiku (UNIQLO) is here, next to ECCO."

"Here's Sasa of Hongkong!" in the Wanda Plaza, the exclamation of surprise is constantly heard.

Reporters understand that, although not luxury, but the above brand stores have been reluctant to commit themselves to three tier cities, Jinjiang's introduction of these brands is more difficult.

H&M and UNIQLO are the two main stores in the shopping center of Wanda Plaza in Jinjiang. With the opening of Wanda Plaza in Jinjiang, this group gathered huge popularity.

At the same time, these two fast fashion appearances at the same time, also let Jinjiang area tide male tide female gate finally at home doorway can buy their favorite brand.

The industry believes that this marks that UNIQLO and H&M and other international brands began to infiltrate the three or four tier cities in China.

Yuan Chengwen, manager of UNIQLO, Wanda Plaza, Jinjiang, said UNIQLO belonged to

Retail industry, consumer groups are very broad, not limited to age and gender, UNIQLO's first city in Fujian is Xiamen, Jinjiang store is the fourth shop, and is the first shop in Fujian county-level city, but he is very optimistic about the Jinjiang market, and is very confident in doing this store well.

Reporters saw that consumers are not too busy to see HM and UNIQLO.

And cosmetics retailers like Sasa, Hongkong, and some of the restaurants and entertainment brands that Quanzhou did not see could also follow Wanda's airborne Quanzhou.

From time to time, Starbucks and Haagen Dazs appeared in petty bourgeois writing, and the popular brand of desserts in the first tier cities, such as sweets and Han Na Shan, also settled in Quanzhou with Wanda.

Miss Zhong, a friend of the public, rushed to Jinjiang from Quanzhou yesterday. "Full of desserts, Japanese cuisine, Starbucks..."

I like these brands very much. The city of Jinjiang is more and more attractive.

The city began to enter the complex era.

Jinjiang's civilian journalists did not think of their enthusiasm to cater to the arrival of these famous stores.

As of 22 August 10th, the number of people in Jinjiang Wanda Plaza has exceeded 250 thousand, which was closed at 22 hours, and had to be extended to 23 hours because of the flow of people.

At the opening ceremony, the relevant leaders in Jinjiang indicated that the comprehensive urban complex will promote the upgrading of the urban quality, form a business circle, promote economic development, and inject young blood into the urban construction and increase vitality.

"As a shopping mall in large cities, its opening has promoted the business format of Jinjiang's central city, and has rapidly gathered business, energy and wealth, and has led to the prosperity and development of the city business circle."

He believes that the entry of high-end development projects and business formats will inject new vitality into urban construction.

Ding Benxi, President of Wanda Commercial real estate, said in an interview: "the opening of Jinjiang Wanda Plaza means that the whole business circle in Jinjiang has been promoted by a concept and will bring changes in the pattern."

According to the analysis of the industry, Jinjiang's urban positioning has led to the sustained and rapid development of urban construction, and promoted the construction of a large number of multifunctional complexes. At the same time, these complex constructions have become important factors and signs to enhance the urban functions.

At present, Jinjiang has entered the era of urban complex.

In addition, Gu Yunchang, vice president of the China real estate and Housing Research Association, pointed out that the complex in the past was mainly in the CBD area, because if there was a complex in the residential area, there would be no market.

Now, with the construction of the new core area of the social periphery, the development of the new complex has also come into being.

Different from the development concept of "postpartum life" of twenty or thirty years ago, the development and construction of the new functional area requires the synchronization of industry and life support, so there is a complex of business and commerce.