Seven Wolves And Other Clothing Brands Borrow Dongfeng Marketing Of Idol Drama.

"Beijing youth" is on fire, the hero in the play. Clothes & Accessories It was also a fire. Li Chen wore a seven pack wolf man's suit, which became the epitome of his abandonment of mechanical life and walking on the road of finding youth, showing the attitude of "man is more than one side". The youth inspirational drama "Beijing youth" has started a vigorous whirlwind of young people in the young people since the launch of the major TV stations. After the cry of Li Chen, who starred in He Dong, "I have had enough, I soon forget what I want", I began to revisit the story of youth. SAYNO has become a youth inspirational slogan for real life.

Usually, the costumes of heroes and heroines in the hit and TV dramas can set off a certain trend in the audience. They are willing to imitate the stars' costumes, so that the actors have made a stealth advertisement for the costumes and are deeply rooted in the hearts of the people. How can a garment enterprise accustomed to brand sponsorship pass away such a huge cheese?

Actually, Investment There has been a trend in the film and television industry. The first Metersbonwe in the Hollywood movie Transformers has recently emerged, and to the recent min faction clothing including PEAK, lilun, nunchi, seven wolves, nine herdwang and other enterprises, it has shown strong communication force through the rise of micro films on micro-blog and video websites. In terms of expression and advertising implants, different brands will definitely have different appeals, but one thing is common, integrating brand spirit into film stories, and letting brands fly in a subtle way. As a part of entertainment marketing, finding the fit point and embedding the brand is the starting point and purpose of investment sponsorship.

There are business opportunities if there is demand. This is actually using the hot play of the idol drama to cultivate the psychology of consumers close to each other. It is a subtle marketing method. The TV series of thirty or forty episodes will become a ready-made clothes rack. While appreciating the cultural products, the audience will also be impressed with the clothing worn by a hero and heroine in a drama.

Perhaps we can not tell what Korean brand clothes are, but the Korean dress has penetrated into the hearts of young people. This is the Korean clothing brand that has been blown to China by Korean youth idol drama, forming the Korean wave, which shows the power of entertainment marketing. However, the opportunity of invisible advertising is not waiting for the door, which requires the marketing meaning, strong design power and late marketing campaign of garment enterprises to firmly grasp the invisible. Marketing Business opportunities.